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The Choice Hacking Story 

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Built by experts, not by gurus

Hello! đź‘‹ I'm Jen Clinehens (MS, MBA), founder and Managing Director of Choice Hacking.

After many years working as a marketer with brands like AT&T, McDonald's, Adidas, Starbucks, Pepsico, and more, I left my full-time role as head of experience at marketing agency Havas London to take Choice Hacking full-time in 2021 (after running it as a side gig for two years). 

Originally from the US, I've spent the last 15 years working across Australia, Canada, the UK, Europe, MEA, and North America (US, CA). Choice Hacking is officially located in New York and London to better serve our clients across North America, Europe, the UK, and Australia.

What is Choice Hacking Academy?

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Choice Hacking Academy is the education arm of Choice Hacking Ltd. It creates educational content while providing coaching and consulting services to businesses that want to grow by learning what makes their buyers tick. 

We work with brands of all sizes, from startups getting ready to launch to scale-ups that need guidance on their next steps to Fortune 500 brands like McDonald's, T-Mobile, and Starbucks. 

Choice Hacking Academy offers a variety of training formats to help grow your skills: self-directed video courses, workshops, the all-access lifetime Pro Membership, and team training. 

The Choice Hacking Model

Choice Hacking is built on 7 simple ideas can 2x your business. If they resonate with you, you’ll probably enjoy our courses, workshops, and Pro Membership. They are:

1. The world of marketing and customer experience feels like it’s constantly evolving, that’s why we base our work on what doesn’t change – the human brain.

2. Marketing is an investment whose value compounds over time, not a lever to be pulled when sales start to dip.

3. The most effective marketing is Simple, Salient, and Soulful (our Triple S Blueprint™).

4. Your business is continuously sending out Invisible Signals that buyers are subconsciously searching for and making decisions based on.

5. What is called “loyalty” in business is often just habit, that’s why we bake Habit Hooks into all of our work.

6. Sales don’t happen in a vacuum – they’re the product of attention, memory, emotion, clarity, and context coming together in an often messy customer journey. We’ve decoded this process and created a guide using our Grid & Flow Customer Journey Framework™.

7. Buyers prefer simple experiences. Our Painful Simplicity Method helps you figure out what’s working and what needs to go.

Questions? Get in touch

If there’s something you’re curious about that’s not answered here, just send me (Jen Clinehens) a quick note below: