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Foundations of Behavioral Science: READ ME
Why salience is so important in design
Real World Examples: Salience snapshots
Nudging Better Consumer Decisions: Provide Useful Information (Not More Information)
More about “brand codes” and how to use them
Learn more about Operational Transparency
Examples from the book: Dominos, City of Boston, Tessei
Personalization – Where are the limits?
Social Proof: Examples from the book
More about the Peak-end Rule
More examples of how Uber applies psychology and behavioral science
How Disney World makes you forget about waiting in line
On a mission to get 100M creative folks comfortable
applying psychology and behavioral science to their work.
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