Introduction to Scientific Persuasion for Marketers

Free Companion Course for Choice Hacking Book

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Course Content

Introduction

Foundations of Behavioral Science: READ ME

C: Clear

Why salience is so important in design

Real World Examples: Salience snapshots

Nudging Better Consumer Decisions: Provide Useful Information (Not More Information)

H: Holistic

More about “brand codes” and how to use them

O: Open

Learn more about Operational Transparency

Examples from the book: Dominos, City of Boston, Tessei

I: Individual

Personalization – Where are the limits?

C: Contextual

Social Proof: Examples from the book

E: Emotional

More about the Peak-end Rule

Uber

More examples of how Uber applies psychology and behavioral science

Disney

How Disney World makes you forget about waiting in line

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On a mission to get 100M creative folks comfortable

applying psychology and behavioral science to their work.

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