Introduction to Scientific Persuasion for Marketers

Creating Magnificent Journey Maps

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Course Content

Simple framework for creating an effective customer journey map

Introduction to the Course

What are journey maps, what problems do they solve, and how are they constructed?

[WALKTHOUGH] How to get starting building journey maps with Uxpressia

FAQs (Frequently Asked Questions)

How to build a bulletproof business case

Scope Your Project

How to build your business case

How to create a (useful) persona

What Is A Persona? How Do We Create One?

How to find and conduct research and data

An Introduction to Research and Data: What They Are and Where To Find Them

Create Your Hypothesis Map and test it with customers

How to Create Your Hypothesis Map

How to apply behavioral science to your journey map

Key Concepts Part One

Key Concepts Part Two

Key Concepts 3 & Applying Them to the Map

How to make a difference with your journey map

On a mission to get 100M creative folks comfortable

applying psychology and behavioral science to their work.

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