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Course Scope and Structure
What Is Behavioral Science?
The Process of Persuasion
Persuasion Drivers: Cognitive Filters and Mental Shortcuts
Persuasion Drivers: Environment and Social Context
Persuasion Drivers: The Architecture of Choice
Persuasion Drivers: The Relationship Between Emotion and Action
What is Holistic Journey Design?
Priming and Confirmation Points
Persuasion Principles Part 1
Persuasion Principles Part 2
Part 1: How to Create a Sticky Experience
Part 2: How to Create a Sticky Experience
Introduction to Popular Behavioral Science Frameworks
G.U.I.D.E. and C.H.O.I.C.E.
The Power of Experiments
Anatomy and Structure of Experiments
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