Introduction to Scientific Persuasion for Marketers

How to Create Persuasive Experiences

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Course Content

Introduction to the Course

Course Scope and Structure

What Is Behavioral Science?

How People Make Decisions

The Process of Persuasion

Persuasion Drivers: Cognitive Filters and Mental Shortcuts

Persuasion Drivers: Environment and Social Context

Persuasion Drivers: The Architecture of Choice

Persuasion Drivers: The Relationship Between Emotion and Action

Holistic Journey Design

What is Holistic Journey Design?

Priming and Confirmation Points

Persuasion Points

How to Get Customers to Take Action

Persuasion Principles Part 1

Persuasion Principles Part 2

How to Keep Customers Engaged

Part 1: How to Create a Sticky Experience

Part 2: How to Create a Sticky Experience

How to Apply These Principles: Tools and Frameworks

Introduction to Popular Behavioral Science Frameworks

G.U.I.D.E. and C.H.O.I.C.E.

Fundamentals of Data and Successful Experiment Design

The Power of Experiments

Anatomy and Structure of Experiments

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