Introduction to Scientific Persuasion for Marketers

How to Find and Win More Clients (with Science)

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Course Content

Why Clients Buy

Introduction to the Course

Rowing in the wrong direction

Memories make sales

The world's most powerful search engine

How do clients make decisions?

The Perfect First Meeting

What do clients value?

Your new first meeting mindset

Asking the right questions and building rapport

The Budget Question

The Perfect Proposal

Mindset of a successful proposal

Anatomy of a winning proposal

Successful proposals step-by-step

Breakdown of a perfect proposal

Psychological secrets of winning proposals

The Psychology of Price

A new pricing mindset

Designing Choice

Step-by-step framework for designing price

Negotiation: Strategies & Secrets

Three key behavioral science principles for negotiation success

Unspoken psychological drivers of negotiation

Negotiation mindsets

How to Win Clients' Trust

The Four Elements of Trust

Additional Drivers of Trust

How to Overcome the Most Common Client Objections

A new strategy for sales objections

Conquer the 3 most common sales objections

On a mission to get 100M creative folks comfortable

applying psychology and behavioral science to their work.

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