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Introduction to the Course
Rowing in the wrong direction
Memories make sales
The world's most powerful search engine
How do clients make decisions?
What do clients value?
Your new first meeting mindset
Asking the right questions and building rapport
The Budget Question
Mindset of a successful proposal
Anatomy of a winning proposal
Successful proposals step-by-step
Breakdown of a perfect proposal
Psychological secrets of winning proposals
A new pricing mindset
Step-by-step framework for designing price
Three key behavioral science principles for negotiation success
Unspoken psychological drivers of negotiation
The Four Elements of Trust
Additional Drivers of Trust
A new strategy for sales objections
Conquer the 3 most common sales objections
On a mission to get 100M creative folks comfortable
applying psychology and behavioral science to their work.
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