"My conversion rate went up 26% after downloading this free guide." 👇

1.3 seconds.* 

That’s how quickly someone will bounce from your landing page if your headline is weak. 

Use these 45 psychology-based headlines (that my Fortune 500 clients pay thousands for) to get your audience reading, clicking, and converting today👇

*Via Lumen research, 2024 

Download Your 

45

Psychology-Based 

Headline Formulas 

For FREE 👇

1.3 seconds.* 

That’s how quickly someone will bounce from your landing page if your headline is weak. 

To keep people engaged, your headline must address their psychological buying triggers: fears, biases, needs and desires. 

Use these 45 psychology-based headlines (that my Fortune 500 clients pay thousands for) to get your audience reading, clicking, and converting today👇

*Via Lumen research, 2024 

About the Author

Jen Clinehens, MS/MBA

Hi 👋 I’m Jen Clinehens - your new marketing psychologist. 

These headline formulas are backed by my own 15+ years of experience in customer experience and marketing psychology working with companies like McDonald’s, Adidas, and AT&T. 

I started Choice Hacking in 2020 as a free resource to help 100M marketers get inspired to use marketing psychology, behavioral science, and AI to supercharge their work.

About the Author

Jen Clinehens, MS/MBA

Hi 👋 I’m Jen Clinehens - your new marketing psychologist. 

These headline formulas are backed by my own 15+ years of experience in customer experience and marketing psychology working with companies like McDonald’s, Adidas, and AT&T. 

I started Choice Hacking in 2020 as a free resource to help 100M marketers get inspired to use marketing psychology, behavioral science, and AI to supercharge their work.

Join 1000s of Choice Hacking's happy learners:

"I'm loving it - there's so many examples and useful information. I like the pace too - one module a week is perfect."



Yasif // Marketing Customer Experience Manager

"Loved all the examples in the course, it makes learning so much easier. Specifically the 20 examples of journey maps with your comments."


Joseph // Consultant and Educator

"Thank you. I'm really enjoying your content and will use it for our new product launch in Nigeria."



Michelle // Product Designer

"This is a very relevant course for me. I work in marketing and I never feel like we understand what the customer is thinking and feeling. But now we do, thanks to you!"

Julia // CX Manager

A really well done course!

As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

Course: Getting to Yes

Erik L. // Owner and Director, REINVENTIS Innovation

Magnificently designed course!

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.


Course: How to Create Persuasive Experiences

Livyo H. // Digital Analytics Expert at BSH

Examples and use cases bring concepts alive

"Very well prepared, bite-sized training full of examples and use cases to bring concepts alive.

Nice one for marketers at different level of knowledge on BeSci."

Course: Behavioral Science + Psychology 101 for Marketers


Bilge B. // Global Consumer Business Insights & Analytics Lead

Practical applications of Behavioral Science

"Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience"

Course: How to Create Persuasive Experiences 

Elane V. // Creative Director

This course was fantastic. 

"The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. 

Loved the course format and the bite size learning as well as the resources and templates."

Course:  Behavioral Science & Psychology 101 

Ryan D. // VP Organizational Learning and Development

Highly recommend it... [to] all Marketeers

"Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey...

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers."

Course: How to Create Persuasive Experiences

Muss H. // Customer Insight Manager

Join 1000s of Choice Hacking's happy learners:

"I'm loving it - there's so many examples and useful information. I like the pace too - one module a week is perfect."


Yasif

MARKETING CUSTOMER EXPERIENCE MANAGER

"Loved all the examples in the course, it makes learning so much easier. Specifically the 20 examples of journey maps with your comments."



Joseph

CONSULTANT AND EDUCATOR

"Thank you. I'm really enjoying your content and will use it for our new product launch in Nigeria."




Michelle

PRODUCT DESIGNER

"This is a very relevant course for me. I work in marketing and I never feel like we understand what the customer is thinking and feeling. But now we do, thanks to you!"

Julia

CX Manager

A really well done course!

As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

Course: Getting to Yes

Erik L. // Owner and Director, REINVENTIS Innovation

Magnificently designed course!

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.




Course: How to Create Persuasive Experiences


Livyo H. // Digital Analytics Expert at BSH

Examples and use cases bring concepts alive

"Very well prepared, bite-sized training full of examples and use cases to bring concepts alive.

Nice one for marketers at different level of knowledge on BeSci."

Course: Behavioral Science + Psychology 101 for Marketers


Bilge B. // Global Consumer Business Insights & Analytics Lead, GSK

Practical applications of Behavioral Science

"Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience"

Course: How to Create Persuasive Experiences 

Elane V. // Creative Director, Standard Bank Group

This course was fantastic. 

"The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. 

Loved the course format and the bite size learning as well as the resources and templates."

Course:  Behavioral Science & Psychology 101 

Ryan D. // VP Organizational Learning and Development

Highly recommend it... [to] all Marketeers

"Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey...

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers."

Course: How to Create Persuasive Experiences


Muss H. // Strategic Customer Insight Manager, TSB