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A person with glasses and a beard, wearing a checkered shirt, is sitting at a desk working on a laptop. Beside the laptop is a coffee cup and some stationery. The text on the image reads, "45 Psychology-Based Headline Formulas For Irresistible Landing Pages.

"My conversion rate went up 26% after downloading this free guide." 👇

1.3 seconds.* 

That’s how quickly someone will bounce from your landing page if your headline is weak. 

Use these 45 psychology-based headlines (that my Fortune 500 clients pay thousands for) to get your audience reading, clicking, and converting today👇

*Via Lumen research, 2024; Results aren’t typical but use a few of these free templates and see how they work for you – I’m confident you’l see a difference in your conversion rates.

"A woman with long brown hair smiles warmly at the camera. She has light-colored eyes, and her skin is fair. She is wearing a light-colored shirt, and her hair is gently blowing to the side. The background is a gradient of purple transitioning to pink, giving a soft and colorful effect.

About the Author

Jen Clinehens, MS/MBA

Hi 👋 I’m Jen Clinehens - your new marketing psychologist.

These headline formulas are backed by my own 15+ years of experience in customer experience and marketing psychology working with companies like McDonald’s, Adidas, and AT&T.

I started Choice Hacking in 2019 as a free resource to help entrepreneurs and marketers get inspired to use psychology, behavioral science, and AI to supercharge their work.

I hope you enjoy this free download and it helps grow your business 😃

-Jen

"A woman with long brown hair smiles warmly at the camera. She has light-colored eyes, and her skin is fair. She is wearing a light-colored shirt, and her hair is gently blowing to the side. The background is a gradient of purple transitioning to pink, giving a soft and colorful effect.

Join 1000s of Choice Hacking's happy learners:

Don't just listen to us people who use are resources are work at startups, scale-ups, and big brands around the globe. People at brands like Google, Meta, LinkedIn, Fidelity Investments, Santander, Lowes, and more trust Choice Hacking academy to help them level-up their skills.

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK

Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Brett C.Founder, Opedndoor Marketing

Now to find some clients to implement this on! Just received my latest certification on “Behavioral Science and Psychology for Marketers.” Some great insights into why we do what we do (note: humans aren’t as logical as we would like to think).

Ryan D.VP Organizational Learning & Development

This course was fantastic. “The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. Love the course format and the bite-sized learning as well as the resources and templates.”

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK

Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Muss H.

Highly recommend it… [to] all Marketeers

“Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey…

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.”

Livyo H.Digital Analytics Expert at BSH

Magnificently designed course! 

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Elane V.Creative Director, Standard Bank Group

Practical applications of Behavioral Science “Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience”

Erik L.

A really well done course!

As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

The image shows the Google logo. The word "Google" is written in a playful, colorful font with each letter differently colored: blue for "G," red for the first "o," yellow for the second "o," blue for "g," green for "l," and red for "e.
The image shows the Santander logo, featuring the word “Santander” in bold red text with a red flame-like shape to the left of the text. The flame consists of three vertical, curved lines converging at the top.
Microsoft logo featuring a four-square, multicolored window design on the left, with each square in red, green, blue, and yellow. The word "Microsoft" is written in gray, sans-serif font to the right of the window design. The background is transparent.
Logo of Fidelity Investments. The logo features a gold circular icon with a stylized, white, lighthouse and rays. Next to the icon, the words "Fidelity Investments" are in bold, dark green text.
The image shows the LinkedIn logo. The logo consists of the word "Linked" in black lowercase letters, followed by a blue square with the white lowercase letters "in" inside it.
The image shows the logo of Meta, consisting of a blue, stylized infinity symbol on the left and the word "Meta" in bold, black letters on the right.
The image shows the logo of L'Oréal, featuring the brand name in bold, black, uppercase letters. The typography is modern and clean, with an accent mark above the letter "E". The background is transparent.
The image is a logo for Lowe's. It features a blue, house-shaped sign with a red outline, containing the white text "LOWE'S" in bold letters. Below it, in smaller white text, it reads "Home Improvement Warehouse.