Example Vault
Ever struggled to find a real-world example of behavioral science in action?
Have you ever spent precious hours hunting for a use case to inspire you?
The Example Vault is here to help!
Navigate by principle:
Persuasion Principles
- Anchoring Effect
- Authority
- Cashless Effect
- Cocktail Party Effect
- Cognitive Bias
- Commitment Consistency
- Confirmation Bias
- Defaults
- Framing Effect
- Fresh Start Effect
- Goal Gradient
- Halo Effect
- Hyperbolic Discounting
- Idleness Aversion
- IKEA Effect
- Illusion of Control
- Liking
- Loss Aversion
- Mere Exposure Effect
- Pratfall Effect
- Priming
- Reciprocity
- Scarcity
- Self-Determination Theory
- Self-reference Effect
- Simplicity Theory
- Social Proof
- Status Quo Bias
- Unity
- What-the-Hell Effect
Memory, Choice Design
- Bizarreness Effect
- Center Stage Effect
- Choice Overload
- Chunking
- Decoy Effect
- Framing Effect
- Fresh Start Effect
- Generation Effect
- Information Salience
- Peak-end Rule
- Visual Salience
Psychological Pricing
- Power of Free
- Decoy Effect
- Value Attribution
Gamification, Habits, Rewards
- Gamification: Badges
- Gamification: Intentional Gaps
- Gamification: Leaderboards
- Gamification: Levels
- Habit Loop
- Rewards: Fixed
- Rewards: Variable
Navigate by industry:
- Alcoholic Beverages
- Automotive
- Banking
- Casual Dining
- CPG and FMCG (Consumer Goods)
- Creative Services
- eCommerce
- Education
- Entertainment
- Fashion
- Fast Food / QSR
- Fitness
- Gambling and Gaming
- Goodwill Gesture
- Government
- Grocery
- Healthcare
- Health Food
- Hospitality
- Luxury
- Military
- Mobile App
- Movie Theatres and Cinemas
- News Media
- Non-Profit
- Outdoors
- Publishing
- Retail
- Social Media
- Technology
- Transportation
- Travel
Navigate by touchpoint:
- AR/VR
- App
- Digital Advertising
- eCommerce Website
- Employee Interaction
- Goodwill Gesture
- Other Advertising
- Packaging
- Product Feature
- Promotion
- Retail POP
- Social Media
- TV Advertising
- Voice
- Website