A recognized authority in applied behavioral science, Jennifer is the Managing Director of marketing and product design firm, Choice Hacking. She helps global businesses ethically apply behavioral science and psychology principles. 

Her book Choice Hacking: How to use Behavioral Science and psychology to create an experience that sings, was recently named one of the "Best Behavioral Psychology Books of All Time" by Book Authority.

Choice Hacking Academy is an education platform whose lofty goal is to help 100M creative marketers, designers, and strategists supercharging their work with psychology and behavioral science.