2x Your Marketing Effectiveness
(So You Can 2x Your Sales, Too)

The real key to business growth is understanding which tools to use, when, and how to customize them to your unique situation.

To get you on the path to 2x your marketing effectiveness (so your sales and profit can 2x, too) we’ll work through my most powerful models, likely in this order:

1. Discover What Makes Your Buyers Tick: Buyer Psychology Blueprint

Every business works better, faster, and with more certainty when you know why people do, and do not, pull the trigger on your offer. 

This is the first thing you’ll get – a psychology-based blueprint helps you create marketing, positioning, and offers that attract buyers like a magnet.

When we implement the Blueprint you’ll start seeing signs like: more leads, higher click through rates, more repeat visitors to your website, and lower bounce rates.

2. Design a Business That Serves You with the Offer Flywheel

Too many businesses suffer from the “feast or famine” sales cycle, which makes them overwhelming to run when things are good and stressful to run when things slow down. To fix this, we need a variety of offers that fit different client needs – but without adding complexity to your business. 

We do that with my Offer Flywheel – a model that not only simplifies your offers, but creates more consistent revenue with a clear interconnected system. You get a business that’s less stressful and time consuming to run yet makes you more money (with higher margins). 

3. Attract Big Fish Buyers with Your Ownable Insights

The secret to marketing that attracts Big Fish buyers (the clients who will happily pay to hire you) is creating the type of posts and products that attract them. 

But there’s a sneaky psychological paradox at play when it comes to attracting Big Fish – they don’t want free stuff. They don’t like, comment, or share. Big Fish are attracted by something beyond just more information – they crave insight and ideas. 

That’s why we’ll work together to craft your Ownable Insights and make client-attracting marketing 10x easier to produce. These insights won’t just attract, they’ll act like a net that weeds out minnows tire kickers so they don’t waste your time.

When your Ownable Insights are dialed-in, you’ll start to see more inbound leads and qualified buyers who are already psychologically sold on your offers (before you ever talk to them one-on-one).

4. Turn Strangers into Buyers with The Trust Funnel

The most effective way I’ve found to turn strangers into buyers isn’t a sales funnel – it’s what I call a Trust Funnel. 

The Trust Funnel gives you a clear path to attracting the right leads, and it doesn’t forcibly push them through a sales funnel. Instead you’ll get more and better buyers who are attracted to your offers like a magnet.

This approach builds a business that’s not only more efficient, but that also makes you feel good about sales and marketing. Because your approach is based on giving real value, not pushing people through a “sales funnel.”

5. Multiply Your Effectiveness with the AI Stack

Entrepreneurs have two main resources at their disposal: time and money. You can get more money in a lot of ways – with your savings, a fund raise, or a bank loan. 

But even a billion dollars can’t buy back a single second of time. 

The good news is, that even if you can’t buy more time, you can multiply your effectiveness and output in the time you do have, thanks to AI.

This model has given dozens of my clients at least 2 hours back in their day – without sacrificing impact, integrity, or ethics. You’ll get a more profitable business that runs like you’ve hired a team of the world’s smartest assistants (but without the expense or headaches).

Phase 1:

You’ll start the Pro Member journey with a 60-minute 1-on-1 call with me to get clear on your biggest challenges and how I can best help you. 

I want your marketing to work 2x harder so you add your next (or first) $100k with fewer headaches and mistakes. 

But I also want you to get clarity, certainty, and a simple plan to start improving your business, without spending more time or hiring extra hands.

Phase 2:

Once you’re starting to see your engagement and conversion numbers tick up, I’m going to give you the tools that I use with my start-up, scale-up, and Fortune 500 clients. 

Now you can tap into the systems that have worked for them so you can 2x your marketing effectiveness (and sales and profit can 2x, too)

You get:

• 12-months of live support in weekly Workshops, Group Coaching & Office Hours – a value of $28k+ for a fraction of the price.
• Community access to me (Jen) and so you can get answers within 24 hours.
• Ask whatever you’re struggling with and get a solution. Whether on our weekly calls or via the community.
• Get all my frameworks, templates, and hard-won marketing secrets in our live Workshops, Mastermind events, and Office Hours. These are split up among timezones so that you can get help no matter where you are. The only required call is the initial one with me to get clear on your current situation and where you want to go.

You’ll also have a community to celebrate wins with and rely on when you feel stuck.

Phase 3:

Now that the system is validated and producing results, it’s time to hit the gas pedal with the AI Stack so you can serve more buyers and be more profitable without extra time, money, or manpower.