What People ❤️ About
Choice Hacking Pro
Robert M.EntrepreneurI run my own business so marketing is important for me. But I’m a tech guy, I don’t know anything about marketing. When I joined the Pro Membership, every person I saw talking about marketing online was hard to trust. It felt like everyone was just trying to sell me something, and it was overwhelming trying to find an expert.
But when I found Choice Hacking and Jen that all changed.
The Pro Membership was exactly what I needed. It not only helped me learn but also gave me access to Jen. Over the past year, she’s been instrumental in helping me grow my business to the point where I’m now ready to hire a team.
Angela G.Marketing ManagerThe Pro Membership was a great investment for me and my career. The courses are practical, fascinating, and I apply them every day.
The Pro Membership helped me grow my work skills. But it also helped me grow my presentation skills and influence skills so that I feel more confident in the office.
I highly recommend the Pro Membership to other marketeers who want to learn about consumer psychology, working with clients, and using influence skills at work.
Geoff W.Consulting SolopreneurAfter a career working in IT, I left to start a consulting practice. I thought I knew it all but I quickly realised I was wrong!
[The Pro Membership] helped me develop in new skills but what I appreciate most is working with Jennifer.
She often says “you can’t read the label from inside of a jar.” Jennifer gives me an objective view of my business and it has helped me attract more clients and grow my business.
I’m now working with Jennifer in coaching and the personalised guidance she offers is invaluable.
Get your very own Chief Marketing CoPilot 👩🏻✈️ ✈️
Choice Hacking Pro:
Your Path to 2x More Effective Marketing
The real key to business growth is understanding which tools to use, when, and how to customize them to your unique situation.
To get you on the path to 2x your marketing effectiveness (so your sales and profit can 2x, too) we’ll work through my best models, likely in this order:
1. Discover What Makes Your Buyers Tick: Buyer Psychology Blueprint
Marketing just works better, faster, and with more certainty when you know what makes your buyers tick.
This is the first thing you’ll get – a psychology-based blueprint that makes your offers, pricing, and marketing attract buyers like a magnet.
When this is cracked, you’ll start seeing signs like: higher click through rates, more repeat visitors to your website, and lower bounce rates.

2. Package Your Offers: Buyable Offers & Psychological Pricing
Offers that are easy to understand are easy to buy.
We’ll create a Buyable Offer that takes what you already do but packages it in a way that makes it a clear, concrete, no-brainer solution to your buyers’ biggest challenges (using psychology and behavioral science principles).
We’ll then price these offers using my Psychological Pricing Pyramid:

Contrary to popular belief, creating and pricing your offers is about 95% psychology and only 5% math.
We’ll work together to craft offers and pricing so you get more revenue from your new and existing customers.
3. Market Your Offers: Big Fish Marketing & Ownable Insights
Big Fish are people who want, need, and can pay for your services.
These aren’t the folks that like and comment on every post – they’re likely already in your audience, but they’re silently observing from afar until they’re ready to buy (you just need to know how to attract them).
When you share Ownable Insights, you’re putting a line in the water for these Big Fish – and you avoid the minnows and tire kickers who waste your time but never buy.
When your Ownable Insights are dialed-in, you’ll start to get more inbound leads and buyers who are better qualified and already psychology sold on your offers (before you ever talk to them one-on-one).

4. Sell Your Offers: The Trust Funnel
The most effective way I’ve found to turn followers into buyers is the Trust Funnel – it gives you a clear path to attracting more buyers, so your business feels like it’s running on autopilot.

You’ll know you’re ready to move to the next step when you start seeing: more buyer inquiries, calls, and higher conversion rates.
6. Deliver Your Offers: Leverage Map
No matter the size of your business, everything is less stressful (and more profitable) when you get the maximum value from your time, attention, and budget.

The Leverage Map will help you spot ways to create more revenue (and profit) with a more effective delivery process. So you can maximize your cash flow and make it more predictable – with fewer headaches and in up to half the time.
6. Manage Your Brand: Invisible Signals
Your business is constantly sending out Invisible Signals that buyers are subconsciously searching for and making decisions based on.
We’ll use my most-effective templates and systems to find the Invisible Signals that can make your brand stronger (which means you can charge more), drive up sales and profit, all while your costs go down.
When all these parts are running smoothly, you’ll get a business that feels like it’s growing on autopilot, without the headaches and sleepless nights.
Here's the Path We'll Follow
Phase 1:
You’ll start the Pro Member journey with a 60-minute 1-on-1 call with me to get clear on:
- What are the biggest challenges in your business at the moment (so I can share the most valuable frameworks, models and templates that will work for you)?
- How will your business and work/life balance look in a perfect future?
I want your marketing to work 2x harder so you get on the path to add your next (or first) $100k+ with fewer headaches and mistakes.
But I also want you to get clarity, certainty, and a simple plan to start improving your marketing, without spending more time or hiring extra hands.
Phase 2:
Once you’re starting to see your engagement and conversion numbers tick up, I’m going to give you the tools that I use with my startup, scaleup, and Fortune 500 clients.
Now you can tap into the systems that have worked for them so you can 2x your marketing effectiveness so you can 2x your sales.
You get:
- 12-months of live support in weekly Workshops, Group Coaching & Office Hours – a value of $28k+ for a fraction of the price.
- Community access to me (Jen) and so you can get answers within 24 hours.
- Ask whatever you’re struggling with and get a solution. Whether on our weekly calls or via the community.
- Get all my frameworks, templates, and hard-won marketing secrets in our live Workshops, Mastermind events, and Office Hours. These are split up among timezones so that you can get help no matter where you are. The only required call is the initial one with me to get clear on your current situation and where you want to go.
You’ll also have a community to celebrate wins with and rely on when you feel stuck.
Phase 3:
Now that you have the right frameworks, templates, and models working in your business, your marketing is starting to compound in value.
Like a snowball rolling downhill, it’s becoming more powerful as the system works (without you having to constantly tweak it).
You’re not spending any extra time, money, or manpower but you’re seeing the difference in your buyer’s behavior and sales.
What You Get in Choice Hacking Pro
Live Events That Grow Your Skills & Your Business

Connect with a community of fellow Choice Hackers 🥰

What Learners ❤️ About Choice Hacking
Don't just listen to us - our learners are amazing folks that work at startups, scale-ups, and big brands around the globe. People at brands like Google, Meta, LinkedIn, Fidelity Investments, Santander, Lowes, and more trust Choice Hacking academy to help them level-up their skills.
Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSKExamples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”
Brett C.Founder, Opedndoor MarketingNow to find some clients to implement this on! Just received my latest certification on “Behavioral Science and Psychology for Marketers.” Some great insights into why we do what we do (note: humans aren’t as logical as we would like to think).
Ryan D.VP Organizational Learning & DevelopmentThis course was fantastic. “The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. Love the course format and the bite-sized learning as well as the resources and templates.”
Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSKExamples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”
Muss H.Strategic Customer Insight ManagerHighly recommend it… [to] all Marketeers
“Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey…
I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.”
Livyo H.Digital Analytics Expert at BSHMagnificently designed course!
Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.
Elane V.Creative Director, Standard Bank GroupPractical applications of Behavioral Science “Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.
#behaviouraleconomics #behavioralscience”
Erik L.Owner and Director, REINVENTIS InnovationA really well done course!
As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.
🧠 Frequently Asked Questions
What's the investment?
It’s easy to get started in Choice Hacking Pro because it allows you to make more than you pay.
Heck – a fraction of a percentage point in sales will be enough to more than cover your fee in most cases.
You get 12 months worth of access to me in live weekly sessions – a value of $28k+ – for a fraction of the price.
Pay quarterly ($498.75), monthly ($166.25), or all at once ($1995).
How often are materials and resources updated?
I regularly (usually daily or every few days) add new workshops and courses, and add content to the Example Vault and Resource Vault.
We also have weekly live Office Hours Q&A sessions that are archived for all Pro Members to watch.
Can I get one-on-one help?
Group Coaching & Office Hours, Workshops, and Masterminds are open to every Choice Hacking Pro member and will be recorded and shared with anyone who joins the community (and portions may be shared for marketing purposes).
These are in the “one to many” Q&A format.
If you’re worried about sharing proprietary information or want to get extra help, consider working 1-on-1 with me.
Can I get an invoice for my records or to file expenses?
Of course! Invoices are issued via email when you purchase the Pro Membership, but if you have any additional questions or requirements for expensing your membership just contact support.
Where can I learn more about Jen and contact her and the team?
To learn more about the history of Choice Hacking and founder Jen Clinehens, click here.
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