2x Your Marketing Effectiveness
(So You Can 2x Your Sales, Too)

The real key to business growth is understanding which tools to use, when, and how to customize them to your unique situation.

You’ll have access to me (Jen Clinehens, founder of Choice Hacking) as your Chief Marketing Copilot.

We’ll use only the most profitable tools for you to 2x your marketing effectiveness so you can get 2x more buyers with less time and money.

It starts with the first 16 weeks where our goal is adding $20,000 with my best fundamental models, likely in this order:

1. Discover What Makes Your Buyers Tick: Buyer Psychology Blueprint

Marketing just works better, faster, and with more certainty when you know what makes your buyers tick. 

This is the first thing you’ll get – a psychology-based blueprint that makes your offers, pricing, and marketing attract buyers like a magnet.

When this is cracked, you’ll start seeing signs like: higher click through rates, more repeat visitors to your website, and lower bounce rates.

2. Package Your Offers: Buyable Offers & Psychological Pricing

Offers that are easy to understand are easy to buy. 

We’ll create a Buyable Offer that takes what you already do but packages it in a way that makes it a clear, concrete, no-brainer solution to your buyers’ biggest challenges (using psychology and behavioral science principles). 

We’ll then price these offers using my Psychological Pricing Pyramid:

Contrary to popular belief, creating and pricing your offers is about 95% psychology and only 5% math.

We’ll work together to craft offers and pricing so you get more revenue from your new and existing customers.

3. Market Your Offers: Big Fish Marketing & Ownable Insights

Big Fish are people who want, need, and can pay for your services.

These aren’t the folks that like and comment on every post – they’re likely already in your audience, but they’re silently observing from afar until they’re ready to buy (you just need to know how to attract them). 

When you share Ownable Insights, you’re putting a line in the water for these Big Fish – and you avoid the minnows and tire kickers who waste your time but never buy.

When your Ownable Insights are dialed-in, you’ll start to get more inbound leads and buyers who are better qualified and already psychology sold on your offers (before you ever talk to them one-on-one). 

4. Sell Your Offers: The Trust Funnel

The most effective way I’ve found to turn followers into buyers is the Trust Funnel – it gives you a clear path to attracting more buyers, so your business feels like it’s running on autopilot. 

You’ll know you’re ready to move to the next step when you start seeing: more buyer inquiries, calls, and higher conversion rates. 

6. Deliver Your Offers: Leverage Map

No matter the size of your business, everything is less stressful (and more profitable) when you get the maximum value from your time, attention, and budget.

The Leverage Map will help you spot ways to create more revenue (and profit) with a more effective delivery process. So you can maximize your cash flow and make it more predictable – with fewer headaches and in up to half the time.

6. Manage Your Brand: Invisible Signals

Your business is constantly sending out Invisible Signals that buyers are subconsciously searching for and making decisions based on. 

We’ll use my most-effective templates and systems to find the Invisible Signals that can make your brand stronger (which means you can charge more), drive up sales and profit, all while your costs go down. 

When all these parts are running smoothly, you’ll get a business that feels like it’s growing on autopilot, without the headaches and sleepless nights. 

Phase 1:

You’ll start the Pro Member journey with a 60-minute 1-on-1 call with me to get clear on: 

• What are the biggest challenges in your business at the moment (so I can share the most valuable frameworks, models and templates that will work for you)? 
• How will your business and work/life balance look in a perfect future?

I want your marketing to work 2x harder so you get on the path to add your next (or first) $100k+ with fewer headaches and mistakes. 

But I also want you to get clarity, certainty, and a simple plan to start improving your marketing, without spending more time or hiring extra hands. 

Phase 2:

Once you’re starting to see your engagement and conversion numbers tick up, I’m going to give you the tools that I use with my startup, scaleup, and Fortune 500 clients. 

Now you can tap into the systems that have worked for them so you can 2x your marketing effectiveness so you can 2x your sales.

You get:

• Community access to me (Jen) and so you can get answers within 24 hours.
• Ask whatever you’re struggling with and get a solution. Whether on our weekly calls or via the community.
• Get all my frameworks, templates, and hard-won marketing secrets in our live Workshops, Mastermind events, and Office Hours. These are split up among timezones so that you can get help no matter where you are. The only required call is the initial one with me to get clear on your current situation and where you want to go.

You’ll also have a community to celebrate wins with and rely on when you feel stuck.

Phase 3:

Now that you have the right frameworks, templates, and models working in your business, your marketing is starting to compound in value. 

Like a snowball rolling downhill, it’s becoming more powerful as the system works (without you having to constantly tweak it). 

You’re not spending any extra time, money, or manpower but you’re seeing the difference in your buyer’s behavior and sales.

At this point you’ll have a choice:

Push to the next level of marketing effectiveness (and sales).

Or take a step back and reap the benefits of your psychology-driven marketing system.