Supercharge your marketing with the power of behavioral science and psychology

[Supercharge your marketing] with the power of behavioral science and psychology

 Hit the ground running with practical examples and actionable lessons. 

 If you're in a business that cares about customers,

then you need to understand how think, feel, and act so your marketing will be more meaningful and effective.

This self-paced course will introduce you to practical concepts and real life examples of how to apply behavioral science and psychology to your marketing.

Introducing the Choice Hacking Foundations Course

Behavioral Science + 

Psychology 101

[for Marketers]

Do you ever feel like it’s impossible to predict how customers will behave?

We spend so much time creating marketing that falls flat, because we can’t read people’s minds - their choices can seem irrational and random. 

But what if you could decode WHY customers behave the way they do? 

Even if they don’t always understand it themselves?

Applied behavioral science and psychology can peek inside peoples' heads and hearts, and design more effective and meaningful marketing.

In this Foundations course, you'll learn the fundamentals of behavioral science and psychology, and how to apply them to marketing and advertising.

Here's what you'll learn:

In this self-paced course, you'll gain a solid understanding of the fundamentals of applied behavioral science and psychology applied to marketing and advertising.

By the end of the course, you'll understand:

  • Why we're all (accidental) liars: How our brains really process information, and why you can't always trust what customers tell you. 
  • How to be your customer's first choice, every time: How customers notice and digest information, then remember, choose, and form opinions about your brand.
  • 10 Commandments of Psychological Marketing: The most effective behavioral science and psychology principles to start applying now.

The Choice Hacking Approach

With 20+ years of teaching experience at all levels, your instructor has developed a research-based approach that leverages interactivity, engaging course materials, and self-reflection.

Learn Reflect Practice
  • Learn:  Engaging video courses complete with worksheets and cheatsheets will help you learn faster. 
  • Reflect: Learn to identify behavioral challenges in your own business and how to solve them.
  • Practice: Analysis, quizzes, and real-world examples help you cement your knowledge and apply it. 

Here’s What You’ll Get When You Sign Up:

step-by-step video lessons

This self-directed course is video-driven and augmented with quizzes, worksheets, and more. You'll practice and engage with the material, so you can start applying it right away. 

live Q&A office hours

We won't just talk theory in this course - for every principle you'll get at least five real-world examples of brands applying it, along with analysis to help you use it yourself. 

Your instructor is always available for questions and clarification over email, so you'll never get stuck.

Real-world examples

We won't just talk theory in this course - for every principle you'll get at least five real-world examples of brands applying it, along with analysis to help you use it yourself. 

Led by Jennifer Clinehens, MS/MBA

After years creating science-powered customer experiences in ad agencies, client-side, and startup roles, I've developed a unique approach to customer experience that leverages Behavioral Science and psychology. 

In my career, I've been lucky enough to work with some of world's best brands, including:

But the thing I'm the proudest of is founding Choice Hacking and building a global community of creative business people that want to learn more about using psychology and behavioral science in their work.

I'm excited to take you on a journey to using behavioral science and psychology to create more effective, meaningful marketing - I can't wait to get started!

- Jen

What students have to say about our courses...

Bilge B. 

Global Consumer Business Insights & Analytics Lead, GSK

Examples and use cases bring concepts alive

Very well prepared, bite-sized training full of examples and use cases to bring concepts alive. 

Nice one for marketers at different level of knowledge on BeSci.

Course: Behavioral Science + Psychology 101

Ryan D. 

VP Organizational Learning and Development

This [course] was fantastic. 

Loved the course format and the bite size learning as well as the resources and templates.

The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.

Course: Behavioral Science & Psychology 101 

Muss H.

Strategic Customer Insight Manager, TSB 

Highly recommend it... [to] all Marketeers

Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey...

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.

Course: How to Create Persuasive Experiences


What you'll learn in this course


Lesson 1: How customers work

In this lesson, you'll learn the fundamentals of how the human brain works. From our systematic errors in thinking to seemingly irrational behavior, you'll learn the keys to designing marketing that is creative, effective, and evidence-based.

Lesson Outcomes: You'll leave this lesson with a strong understanding of how people think - how they create memories, bond with brands, and what messages resonate with their subconscious drivers.


Lesson 2: 10 Commandments of Customer Psychology

In this lesson, you'll work through videos that break down the 10 Commandments of Customer Psychology and the behavioral science principles that underpin them. For each of the 20+ principles introduced, you'll get at least five examples of how brands apply them in the real world.

Lesson Outcomes: You'll leave this lesson with a strong foundation of the most effective behavioral science and psychology principles, along with dozen of real-world examples of these effects in action. 


Lesson 3: A simple psychology framework for application

In this lesson, we'll dive into the C.H.O.I.C.E. model and understand how to turn these principles into meaningful and effective marketing communications. 

Lesson Outcomes: Hit the ground running with a simple psychology framework that you can start applying right away. 

Get a personalized course certificate to share with your network.

You can share this unique certificate with potential employers and Linkedin in just one click. 

Each certificate is assigned a unique identifier code (powered by blockchain technology) that's only generated once you complete the course.  


Get a free eBook when you enroll

50 Real-World Examples of Behavioral Science and Psychology in Action 

This eBook outlines 50 examples of how brands like Airbnb, Peloton, Starbucks, Netflix, McDonald's, and more apply the principles we'll cover in this course.

How Behavioral Science + Psychology Can Perfect Your Marketing

There are countless ways to apply these concepts, but here a few of the most important:

  • Get customers to notice your brand, and choose it over others: Behavioral science and psychology can help you create meaningful messages that resonate with what customers think, feel, and need on a subconscious level. 
  • Frame creative communications: Behavioral Science and Psychology can help us understand what, when, and how communications can move customers. You will better understand how consumers form memories and opinions, what catches their attention, and ultimately what moves them to take action. 
  • Design more effective “choice architecture”: Choice architecture is the way we present a choice, and how this presentation influences decisions. BeSci and psychology can help us understand how many product options to show, how to price products, and what language to use when describing sales and promotions. 

30 Day Money Back Guarantee

You are fully protected by the Choice Hacking 30 Day Money Back Guarantee. If you enroll in the course, complete all of the quizzes, and you are unsatisfied, don't worry. You can get a full refund within 30 days after your purchase, no questions asked. 

- Jen 

is this course right for me?

This course IS a good fit if...

  • Your area of expertise is marketing, UX, design, customer insights, or analytics, and you want to go from depending on educated guesswork and your gut to developing customer-centric strategies that create value.
  • You create physical OR digital customer experiences. This course touches on the ENTIRE customer journey, because that's what customers experience.
  • You're a beginner or intermediate learner who is interested in traveling the road from basic principles advanced applications.

this course is not A Fit if...

  • You believe that Behavioral Science is a "silver bullet" that will instantly solve all your problems. Even though these principles are a leg up, your results may vary depending on your market, customer base, industry, and execution.
  • You want to learn these principles to manipulate your customers into doing something they don't actually want to do.


Who is this course designed for?

This course is tailored for those who work in marketing and advertising, particularly in communications. It's a good fit for marketing managers of all types, customer insights specialists, designers, strategists, and copywriters. 

Will I be able to ask questions?


Every mini-course comes with free access to two live Q&A sessions with Jen Clinehens - author, behavior change strategist, and founder of Choice Hacking (and your instructor for this course!).

These Q&A sessions will be recorded and made available to students.

I make every effort to accommodate different time zones and needs, but if you are unable to attend you can send questions in via email. 

Does the course include 1-2-1 time with the instructor?

Mini-courses do not include coaching or consulting time, but I'm happy to answer any and all questions in the live Q&A sessions or via email. 

What is your refund policy?

All courses include a 30-day money back guarantee - I just ask that you complete all the quizzes before deciding if the course if for you. To learn more about our refund policy, click here

trusted By people at the World's Best Brands

Choice Hacking's educational resources are trusted by people across the world, in some of the best and biggest businesses out there. Here are few: 

Now to find some clients to implement this on!

Just received my latest certification on "Behavioural Science and Psychology 101 for Marketers". Some great insights into why we do what we do (note: humans aren't as logical as we would like to think). 

Brett C. // Founder, Opendoor Marketing

Magnificently designed course!

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Livyo H.// Digital Analytics Expert, BSH

Craft meaningful marketing with science, not guesswork.

Enroll in the course below and start learning right away. 

join the COURSE

Self-guided course + Live office hours with Jen

  • Instant access to entire course when released
  • Lifetime access to course
  • Live Q&A office hours
  • Discounts on additional courses
  • Bonus eBook

On a mission to get 100M creative folks comfortable

applying psychology and behavioral science to their work.


Click here to join  founder Jen Clinehens for a free 60-minute workshop June 21, 2024 at 12:00 PM EST (replays will be shared).