Supercharge your marketing with the power of behavioral science and psychology
[Supercharge your marketing] with the power of behavioral science and psychology

Hit the ground running with practical examples and actionable lessons.
If you're in a business that cares about customers,
then you need to understand how think, feel, and act so your marketing will be more meaningful and effective.
This self-paced course will introduce you to practical concepts and real life examples of how to apply behavioral science and psychology to your marketing.
Introducing the Choice Hacking Foundations Course
Behavioral Science +
Psychology 101
[for Marketers]
Do you ever feel like it’s impossible to predict how customers will behave?
We spend so much time creating marketing that falls flat, because we can’t read people’s minds - their choices can seem irrational and random.
But what if you could decode WHY customers behave the way they do?
Even if they don’t always understand it themselves?
Applied behavioral science and psychology can peek inside peoples' heads and hearts, and design more effective and meaningful marketing.
In this Foundations course, you'll learn the fundamentals driving incredible engagement with human psychology.
Here's what you'll learn:
In this self-paced course, you'll gain a solid understanding of the fundamentals of applied behavioral science and psychology applied to marketing and advertising.
By the end of the course, you'll understand:
The Choice Hacking Approach
With 20+ years of teaching experience at all levels, your instructor has developed a research-based approach that leverages interactivity, engaging course materials, and self-reflection.

Here’s What You’ll Get When You Sign Up:
step-by-step video lessons
This self-directed course is video-driven and augmented with quizzes, worksheets, and more. You'll practice and engage with the material, so you can start applying it right away.
live Q&A office hours
We won't just talk theory in this course - for every principle you'll get at least five real-world examples of brands applying it, along with analysis to help you use it yourself.
Your instructor is always available for questions and clarification over email, so you'll never get stuck.
Real-world examples
We won't just talk theory in this course - for every principle you'll get at least five real-world examples of brands applying it, along with analysis to help you use it yourself.
Led by Jennifer Clinehens, MS/MBA
After years creating science-powered customer experiences in ad agencies, client-side, and startup roles, I've developed a unique approach to customer experience that leverages Behavioral Science and psychology.
In my career, I've been lucky enough to work with some of world's best brands, including:




But the thing I'm the proudest of is founding Choice Hacking and building a global community of creative business people that want to learn more about using psychology and behavioral science in their work.
I'm excited to take you on a journey to using behavioral science and psychology to create more effective, meaningful marketing - I can't wait to get started!
- Jen
What students have to say about our courses...
Bilge B.
Global Consumer Business Insights & Analytics Lead, GSK
Examples and use cases bring concepts alive
Very well prepared, bite-sized training full of examples and use cases to bring concepts alive.
Nice one for marketers at different level of knowledge on BeSci.
Course: Behavioral Science + Psychology 101
Ryan D.
VP Organizational Learning and Development
This [course] was fantastic.
Loved the course format and the bite size learning as well as the resources and templates.
The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.
Course: Behavioral Science & Psychology 101
Muss H.
Strategic Customer Insight Manager, TSB
Highly recommend it... [to] all Marketeers
Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey...
I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.
Course: How to Create Persuasive Experiences
Syllabus
What you'll learn in this course
Get a personalized course certificate to share with your network.
You can share this unique certificate with potential employers and Linkedin in just one click.
Each certificate is assigned a unique identifier code (powered by blockchain technology) that's only generated once you complete the course.


Bonus
Get a free eBook when you enroll
50 Real-World Examples of Behavioral Science and Psychology in Action
This eBook outlines 50 examples of how brands like Airbnb, Peloton, Starbucks, Netflix, McDonald's, and more apply the principles we'll cover in this course.
How Behavioral Science + Psychology Can Perfect Your Marketing
There are countless ways to apply these concepts, but here a few of the most important:
- Get customers to notice your brand, and choose it over others: Behavioral science and psychology can help you create meaningful messages that resonate with what customers think, feel, and need on a subconscious level.
- Frame creative communications: Behavioral Science and Psychology can help us understand what, when, and how communications can move customers. You will better understand how consumers form memories and opinions, what catches their attention, and ultimately what moves them to take action.
- Design more effective “choice architecture”: Choice architecture is the way we present a choice, and how this presentation influences decisions. BeSci and psychology can help us understand how many product options to show, how to price products, and what language to use when describing sales and promotions.
30 Day Money Back Guarantee
You are fully protected by the Choice Hacking 30 Day Money Back Guarantee. If you enroll in the course, complete all of the quizzes, and you are unsatisfied, don't worry. You can get a full refund within 30 days after your purchase, no questions asked.
- Jen
is this course right for me?
This course IS a good fit if...
this course is not A Fit if...
faq
This course is tailored for those who work in marketing and advertising, particularly in communications. It's a good fit for marketing managers of all types, customer insights specialists, designers, strategists, and copywriters.
Yes!
Every mini-course comes with free access to two live Q&A sessions with Jen Clinehens - author, behavior change strategist, and founder of Choice Hacking (and your instructor for this course!).
These Q&A sessions will be recorded and made available to students.
I make every effort to accommodate different time zones and needs, but if you are unable to attend you can send questions in via email.
Mini-courses do not include coaching or consulting time, but I'm happy to answer any and all questions in the live Q&A sessions or via email.
All courses include a 30-day money back guarantee - I just ask that you complete all the quizzes before deciding if the course if for you. To learn more about our refund policy, click here.
trusted By people at the World's Best Brands
Choice Hacking's educational resources are trusted by people across the world, in some of the best and biggest businesses out there. Here are few:
















Now to find some clients to implement this on!
Just received my latest certification on "Behavioural Science and Psychology 101 for Marketers". Some great insights into why we do what we do (note: humans aren't as logical as we would like to think).
Brett C. // Founder, Opendoor Marketing
Magnificently designed course!
Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.
Livyo H.// Digital Analytics Expert, BSH
Craft meaningful marketing with science, not guesswork.
Enroll in the course below and start learning right away.
join the COURSE
Self-guided course + Live office hours with Jen