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Behavioral Science &
Psychology 101
for Marketers

A promotional graphic for the "Behavioral Science & Psychology 101 for Marketers" course. The left side features the course logo with a brick wall and trowel. On the right, the course name is displayed with a "POPULAR" tag and a 5-star rating above it.

A step-by-step video course to help you supercharge your marketing with behavioral science and psychology (in just a few hours).

Create marketing that taps straight into people's brains.

This 3-part, 14-lesson video course is packed with proven and timeless approaches to help you use psychology and behavioral science to uncover your customer's deepest drivers, fears, challenges, and instincts. 

❌ Stop wasting time on marketing that's a shot in the dark. 

✅ Start speaking directly to the deepest, most instinctual parts of consumers' brains.

Get Unlimited Access to All CoursesAdd This Course to Cart
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Introducing

Behavioral Science & 
Psychology 101
for Marketers

A round badge with a black border and the text "Behavioral Science Psychology 101" encircling a drawing of a brick wall with a trowel on top. Inside the circle, "Behavioral Science + Psychology 101 for Marketers" is written on the wall.

We've all been there...

We spend hundreds of hours (and thousands of dollars). We skip nights out with friends and family. We might even shed a tear or two - all to create marketing that we love and believe in.

A woman with glasses and long hair in a bun is sitting at a cluttered desk, fanning herself with papers. The desk has various items, including sticky notes, a cup with pens, and crumpled paper. The room is dimly lit, and framed photos are visible on the wall behind her.

Just to watch it fall flat on its face
when it's launched.

A young boy with brown hair gives an unimpressed or skeptical expression. He is wearing a yellow shirt and is standing against a blurred green background with white and yellow flowers.
"So like, I'm supposed to engage with THIS?"

But it's no wonder we're making marketing that gets ignored.

Most of us spend so much time caught up in daily distractions: this year's marketing trends, client demands, deadlines, budget cuts, award shows, a powerful new social media platform, or the latest piece of research...

We spend so much time and energy being distracted by fires and shiny objects that we forget about the one thing that drives all of the rest of it:

The human brain.

Even though the world has changed massively in just a few years, very little has changed about how our brains process information, make decisions and decide what to buy.

Once you understand how people think, feel, and why they behave the way they do, you'll transform your marketing from boring to buzz-worthy.

Join 1000+ delighted learners who ❤️ our courses

Don't just listen to us - our learners are amazing folks that work at startups, scale-ups, and big brands around the globe. People at brands like Google, Meta, LinkedIn, Fidelity Investments, Santander, Lowes, and more trust Choice Hacking Academy to help them level-up their skills.

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK

Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Brett C.Founder, Opedndoor Marketing

Now to find some clients to implement this on! Just received my latest certification on “Behavioral Science and Psychology for Marketers.” Some great insights into why we do what we do (note: humans aren’t as logical as we would like to think).

Ryan D.VP Organizational Learning & Development

This course was fantastic. “The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. Love the course format and the bite-sized learning as well as the resources and templates.”

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK

Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Muss H.

Highly recommend it… [to] all Marketeers

“Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey…

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.”

Livyo H.Digital Analytics Expert at BSH

Magnificently designed course! 

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Elane V.Creative Director, Standard Bank Group

Practical applications of Behavioral Science “Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience”

Erik L.

A really well done course!

As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

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By the end of this course, you’ll understand...

  • Why we're all (accidental) liars: How our brains actually process information, and why you can't always trust what customers tell you.
  • How to be your customer's first choice, every time: How customers notice and digest information, then remember, choose, and form opinions about your brand.
  • 10 Commandments of Psychological Marketing: The most effective behavioral science and psychology principles to start applying now.

And your customers will go from this...

A woman with dark hair and glasses, wearing a brown blazer and pink blouse, dramatically fans herself with both hands, appearing to be flustered or overwhelmed. She is standing in a cluttered office space.

To this:

A man wearing sunglasses slowly removes them with a surprised or amazed expression on his face. He is dressed in a light blue denim shirt and a red bandana around his neck, with a green, scenic background behind him.

Make customers feel like you're reading their minds

In this self-paced course, you'll unlock the drivers of why we think, feel, and act the way we do. And how behavioral science and psychology applied to marketing can build emotional bonds with brands people don't want to break, trigger sales, and get people to buy from you over and over again (without cheap manipulation or tricks that damage your brand).

A close-up of a person with blue eyes, a beard, and a mustache, wearing a black hood. They are looking directly at the camera, with sunlight creating a slight lens flare on the left side of the image. The word "STATUS" is written across the center of the image.A chart titled "Course Content" with lessons on behavioral science and psychology. Topics span from definition and application to simple frameworks and commandments. Bonus material includes eBooks and certificates. "CHOICE HACKING" logo at the bottom right.A person with blonde hair, wearing a white shirt and black apron, stands with their hands on their hips facing shelves full of various packaged foods in a grocery store. A shopping cart filled with fruits, vegetables, water bottles, and other groceries is beside them. "CHOICE" is written across the image.
A chart titled "Course Content" with lessons on behavioral science and psychology. Topics span from definition and application to simple frameworks and commandments. Bonus material includes eBooks and certificates. "CHOICE HACKING" logo at the bottom right.A person with blonde hair, wearing a white shirt and black apron, stands with their hands on their hips facing shelves full of various packaged foods in a grocery store. A shopping cart filled with fruits, vegetables, water bottles, and other groceries is beside them. "CHOICE" is written across the image.A slide titled "Behavioral Science" with a question "Why do people decide & behave the way they do?" It is divided into "Informational Sciences" (Cognitive Science, Neuroscience, Neuromarketing) and "Relational Sciences" (Cognitive Psychology, Social Psychology).A close-up of a person with blue eyes, a beard, and a mustache, wearing a black hood. They are looking directly at the camera, with sunlight creating a slight lens flare on the left side of the image. The word "STATUS" is written across the center of the image.
A close-up of a person with blue eyes, a beard, and a mustache, wearing a black hood. They are looking directly at the camera, with sunlight creating a slight lens flare on the left side of the image. The word "STATUS" is written across the center of the image.A slide titled "Behavioral Science" with a question "Why do people decide & behave the way they do?" It is divided into "Informational Sciences" (Cognitive Science, Neuroscience, Neuromarketing) and "Relational Sciences" (Cognitive Psychology, Social Psychology).A person with blonde hair, wearing a white shirt and black apron, stands with their hands on their hips facing shelves full of various packaged foods in a grocery store. A shopping cart filled with fruits, vegetables, water bottles, and other groceries is beside them. "CHOICE" is written across the image.A chart titled "Course Content" with lessons on behavioral science and psychology. Topics span from definition and application to simple frameworks and commandments. Bonus material includes eBooks and certificates. "CHOICE HACKING" logo at the bottom right.

Here’s what you get when you sign up:

Your success is our success. That's why every course is designed with busy professionals in mind—people who, like us, need to learn and apply these lessons in the real world with real brands, fast.
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Step-by-Step Video Lessons
I've broken down topics into bite-sized videos that take you step-by-step through each concept, making it easy to learn and feel like you're making progress.
Certificate titled "Course Certificate" with "CHOICE HACKING" logo, presented to "Jennifer Clinehens" for completing the course "How to Win Pitches with Behavioral Science & Predictive AI." Course ID: 324554. Issue Date: 12/31/2026. Signed by Jennifer Clinehens, Founder.
Course Certificate 
Once you finish your course, you'll get a blockchain-registered certificate to show off your accomplishments. Add it to your resume, CV, or LinkedIn profile (with just one click).

A woman with curly hair, wearing a white sweater, is sitting on a couch and using a laptop. Above her is a badge reading "Behavioral Science Psychology 101." Below her, text on a pink background reads, "50 Real-World Examples of Behavioral Science and Psychology in Action," followed by a "CHOICEHACKING" logo.
Free eBook When You Enroll
50 Real-World Examples of Behavioral Science & Psychology in Action: This eBook has 50 examples of how brands like Peloton, Netflix, and more apply the material we cover in the course.

And that’s not all…

  • Step-by-step video lessons

    All courses are easy to understand and follow so it's simple to apply what you learn - right away.

  • 175+ real-world examples & case studies

    Seeing these concepts come alive with real examples and case studies cements the knowledge and sparks your imagination.

  • Expert tools & frameworks that accelerate change 

    Every course includes battle-tested frameworks, worksheets, cheat sheets, shortcuts, and tools.

  • 30-day money-back guarantee

    When you purchase a Choice Hacking course, you're protected by our 30-day money-back guarantee. Simply finish every quiz in the course and if you aren't satisfied, you'll get your money back, no questions asked.

  • Certified courses you can add to LinkedIn with one click

    Every course offers a completion certificate that you can print out, share, or add to your LinkedIn and CV.

  • Lifetime access so you can reference what you learned

    When you purchase a Choice Hacking course, certification, or workshop, you get access forever (and that includes all course updates and additional resources I add).

  • Guru-free instruction that is practical and valuable

    Every course, workshop, and certification has been developed by experienced and respected industry experts who hold advanced degrees in their field.

  • Pro Members: Live Office Hours, Workshops and Masterminds

    Pro Members get access to every course, workshop, and certification program on the platform as well as weekly live Office Hours, Workshops, and Mastermind guest calls.

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You are fully protected by the Choice Hacking 30 Day Money-Back Guarantee

If you enroll in the course, complete all of the quizzes, and you are unsatisfied, don't worry. You can get a full refund within 30 days after your purchase, no questions asked.

Course Syllabus

Here's exactly what we'll cover in Behavioral Science & Psychology 101 for Marketers
A laptop screen displays a presentation slide on Behavioral Science by CHOICE HACKING. The slide includes sections on Informational Sciences (Cognitive Science, Neuroscience, Neuroimaging) and Relational Sciences (Cognitive Psychology, Social Psychology).

Part 1: Inside the buyers' brain

In this section, you’ll learn the fundamental principles of how the human brain works. From our systematic errors in thinking to seemingly “irrational” behavior, you’ll discover the keys to designing creative, effective, ethical, and evidence-based marketing that speaks straight to people’s subconscious minds.

Lesson Outcomes: You’ll leave this lesson with a strong understanding of how people think – how they create memories, bond with brands, and what messages resonate with their subconscious drivers.

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Part 2: 10 Commandments of Customer Psychology

In this section, you’ll work through videos that break down the 10 Commandments of Customer Psychology and the behavioral science principles that underpin them. For each of the 20+ principles introduced, you’ll get at least five examples of how brands apply them in the real world.

Lesson Outcomes: You’ll leave this lesson with a strong foundation of the most effective behavioral science and psychology principles and dozens of real-world examples of these effects in action. 

A laptop displays a presentation slide from "CHOICE HACKING." The slide presents the acronym "CHOICE" with icons above each letter: C (diamond for Clear), H (globe for Holistic), O (person with a speech bubble for Open), I (individual for Individual), C (box for Contextual), E (smile for Emotional).

Part 3: A simple psychology framework to supercharge your marketing

In this section, I’ll share my C.H.O.I.C.E. Model and C.H.O.I.C.E. Canvas – two frameworks that will help you turn these principles into meaningful and effective marketing communications. 

Lesson Outcomes: Hit the ground running with a simple psychology framework that will make your marketing more effective and meaningful – immediately.

This course is led by Jen Clinehens, MS/MBA

After years of creating psychology-powered marketing and customer experiences, I've developed a unique (and effective) approach that leverages Behavioral Science, psychology, neuromarketing and more.

In my career, I've been lucky enough to work with some of the world's best brands, like: 

The image shows a yellow McDonald's logo, which consists of two golden arches forming the letter "M." The background is transparent.AT&T logoAdidas logo

But the thing I'm the proudest of is founding Choice Hacking and building a global community of creative business people who want to learn more about using marketing psychology and behavioral science in their work.

I hope you join us 😃

-Jen

"A woman with long brown hair smiles warmly at the camera. She has light-colored eyes, and her skin is fair. She is wearing a light-colored shirt, and her hair is gently blowing to the side. The background is a gradient of purple transitioning to pink, giving a soft and colorful effect.
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The Choice Hacking
Training Approach

With 20+ years of training and teaching experience, I’ve developed an instruction approach that uses interactivity, engaging course materials, and self-reflection. Every Choice Hacking course is built on this three-pillar model:

  • Learn:  Engaging video courses that include worksheets and cheat sheets will help you learn and apply faster. 
  • Reflect: Learn to identify behavioral challenges in your own business (and how to approach them) while you work through the course.
  • Practice: Analysis, quizzes, and real-world examples help you cement and apply your knowledge. 

Trusted by people from brands like

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Is this course right for you?

This course isn't a perfect fit for everyone. If you want to know if this course is a good fit for you, then consider the following:

This course is not a good fit if...

  • You believe that Behavioral Science is a "silver bullet" that will instantly solve all your problems. Even though these principles are a leg up, your results may vary depending on your market, customer base, industry, and execution.
  • You want to learn these principles to manipulate your customers into doing something they don't actually want to do, or that isn't in their best interests.

This course is a good fit if...

  • Your area of expertise is marketing, UX, design, customer insights, or analytics, and you want to go from depending on educated guesswork and your gut to developing customer-centric strategies that create value.
  • You create physical OR digital customer experiences. This course touches on the ENTIRE customer journey because that's what customers experience.
  • You're a beginner or intermediate learner who is interested in traveling the road from basic principles to advanced applications.

FAQs

Frequently Asked Questions about this course:
  • Who is this course designed for?

    I created this course for those who work in marketing and advertising, particularly in communications. It’s a good fit for marketing managers, customer insights specialists, designers, strategists, and copywriters. 

    I’ve also heard good feedback from entrepreneurs and solo consultants who aren’t marketers but want to learn how science can supercharge their work.

  • Will I be able to ask questions?

    Yes!

    Every course allows you direct access to email your instructor with any questions that you might have.

    Pro Members will also get access to live weekly Office Hours, Masterminds, and Workshops as well as discussion boards.

  • Does this course included one-on-one time with the instructor?

    No – individual courses do not include coaching or consulting time, but I’m happy to answer any and all questions via email.

    If you decide to opt for the Pro Membership, you will get access to live weekly Office Hours, Masterminds, and Workshops as well as discussion boards.

  • What is your refund policy?

    All courses include a 30-day money back guarantee – but I ask that you complete all the quizzes before deciding if the course if for you. To learn more about our refund policy, click here. 

Enroll today to get instant access:

Buy this course individually or get unlimited access to ✨everything✨ with the Pro Membership.

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$300

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plus applicable tax
Add Course to Cart
  • Instant lifetime access
  • 14 actionable, bite-sized video lessons
  • 5+ hours of video instruction
  • Easy-to-follow templates & cheat sheets
  • Step-by-step worksheets
  • 175+ real-world examples
  • My proprietary method to get from customer challenge to behavioral solution in just 3 steps
  • FREE GIFT: eBook "50 Real-World Examples of Behavioral Science and Psychology in Action" (worth $50)
  • Certificate of completion to show off your knowledge (blockchain certified)
  • Add your certificate to LinkedIn with one click

Unlimited All-Access Pro Membership

Get lifetime access to 10+ courses and workshops plus lifetime marketing support from an expert

$1500

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plus applicable tax
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  • Instant access to more than $2000+ worth of courses and workshops (including Behavioral Science & Psychology 101)
  • Lifetime access to weekly live events (a value of $10k+ per year). Get expert advice and group coaching in Office Hours, learn from guest experts in Masterminds, and dive deep into topics with Workshops
  • Pay once and get lifetime access to all current and future Choice Hacking resources
  • Get access to every current and future Choice Hacking course, workshop, and certification
  • Pay once, get lifetime access that never renews or expires
  • 20% discount on one-on-one coaching
  • Discounts on consulting projects and one-to-one project support
  • Add certificates to LinkedIn with just one click
YasifeMarketing Customer Experience Manager

“I’m loving it – there’s so many examples and useful information. I like the pace too – one module a week is perfect.”

DimitriosContent Marketer

“Amazing as all the courses, Jen! AMAZING ⭐⭐⭐⭐⭐”

Dickon K.Co-founder, Marketer, UX Designer

“This course was very helpful. I will be rewatching many different sections. Thank you!”

George B.

“Loved it! The case studies were really useful and each lesson is broken down into manageable, insightful chunks. I’ll be taking up another course soon for sure :)”

Julien B.Partner, Head of Strategy

“Loved it. It was clear and simple. The format is surprisingly effective…easy to understand and to remember.”

GregConsultant

“I think the content was great! It was also organized well. I like that you can download the slides and how you created worksheets. You have done a good job of creating valuable content, keep up the good work.”

Laurin G.

“Thank you for explaining in detail how important marketing is for your own business. I learned a lot as all of this was new information to me. I will be going through this course again to pick up more info I might have missed the first time around. Thank you again!”

Chandi K.

“[The course was] simple, clear and backed by evidence. Love it.”

Philip Z.Head of User Experience

Excellent content. It’s also great to have quotes to share with stakeholders :). Tight, well presented and worth the time.

Elane V.Creative Director

Practical applications of Behavioral Science

“Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience”

Ryan D. VP Organizational Learning and Development

This course was fantastic. 

“The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. 

Loved the course format and the bite size learning as well as the resources and templates.”

Erik L.Owner and Director

As a participant you get a new, inspiring and positive view of how customers really think and act. 

Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

LaurinMarketer

“I learned a lot as all of this was new information to me. I will be going through this course again to pick up more info I might have missed the first time around. 

Thank you again!”

Muss H.Strategic Customer Insight Manager

“Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey…

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.”

Bilge B.Global Consumer Business Insights & Analytics

Examples and use cases bring concepts alive

“Very well prepared, bite-sized training full of examples and use cases to bring concepts alive.

Nice one for marketers at different level of knowledge on BeSci.”