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How to Create Magnificent Customer Journey Maps 3.0

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A step-by-step video course to help you
build a customer journey map - the right way - in just a few hours

Discover what makes your buyers tick with customer journey maps

This 7-lesson video course equips you with journey mapping strategies rooted in psychology and behavioral science to reveal what truly drives your customers. You'll learn how to map out their emotions, motivations, and challenges, so you can create marketing that deeply connects and compels them to take action.

❌ Stop investing in marketing that's disconnected from your customers' actual experiences.

✅ Start optimizing each step of the customer journey when you discover people's deepest desires, fears, barriers, and challenges. 

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A tablet and a laptop are displayed. The tablet screen shows a blue and white slide titled "How to Create Magnificent Customer Journey Maps." The laptop screen displays a complex flowchart with various colored elements, possibly a customer journey map, in a Miro board.
Introducing

How to Create Magnificent Customer Journey Maps

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The dirty secret about customer journey maps is that many are created, but very few succeed.

A green puppet with shaggy fur and thick brown eyebrows shakes their head from left to right against a solid green background.

But in "How to Create Magnificent Journey Maps," we go beyond the basics to make sure your journey map isn't just created but that it's used to help transform your marketing and customer experience.

“I was tired of creating journey maps that took months to create but never got used…”

You can learn how to create a journey map lots of places - there are dozens of books and courses that can teach you the mechanics of building a map.

But only “How to Create Magnificent Customer Journey Maps” teaches you how to build a map, persuade stakeholders to fund the project, and get people to use the map to transform your experience (and PS, those last two are why most journey mapping projects fail according to research). 

Join 1000+ delighted learners who ❤️ our courses

Don't just listen to us - our learners are amazing folks that work at startups, scale-ups, and big brands around the globe. People at brands like Google, Meta, LinkedIn, Fidelity Investments, Santander, Lowes, and more trust Choice Hacking Academy to help them level-up their skills.

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK

Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Brett C.Founder, Opedndoor Marketing

Now to find some clients to implement this on! Just received my latest certification on “Behavioral Science and Psychology for Marketers.” Some great insights into why we do what we do (note: humans aren’t as logical as we would like to think).

Ryan D.VP Organizational Learning & Development

This course was fantastic. “The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. Love the course format and the bite-sized learning as well as the resources and templates.”

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK

Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Muss H.

Highly recommend it… [to] all Marketeers

“Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey…

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.”

Livyo H.Digital Analytics Expert at BSH

Magnificently designed course! 

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Elane V.Creative Director, Standard Bank Group

Practical applications of Behavioral Science “Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience”

Erik L.

A really well done course!

As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

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Course Syllabus

Here's exactly what we'll cover in "How to Create Magnificent Customer Journey Maps"
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Lesson 1: A refreshingly simple framework for creating a customer journey map that your business can't wait to use

In this lesson, we’ll cover essential knowledge for building and using customer journey maps. I’ll also introduce a simple framework for creating your own customer journey map.

A computer screen displays a presentation slide titled "Why Journey Maps fail." Below the title, three statistics are shown: 36% due to "No Focus," 21% because they are "Not shared or used," and 21% from "No buy-in." The slide includes the logo "CHOICE HACKING.

Lesson 2: The 7 questions you must ask yourself before starting any journey mapping project

In this lesson, you’ll discover how to build a bulletproof business case that gets your project the funding it needs, gets stakeholders on board, and get people excited about your journey map. 

A laptop screen displays an image of a smiling man wearing a cap and hugging a happy child outdoors. The text on the screen reads, "What is a persona? A marketing persona is a semi-fictional representation of a group of your customers, boiled down into one representative character.

Lesson 3: Discover a persona creation method that goes beyond the surface to dig into your customers' deepest desires, fears, and challenges

In this lesson, we’ll bust persona myths and use this misunderstood research tool to get us under the skin of our customers.

A computer screen displays a presentation slide titled "Quantitative Example" with content about Google Analytics showing 80% of customers fail to checkout after putting an item in their basket. A table with metrics is also shown. Logo: Choice Hacking.

Lesson 4: The truth about research and data - you'll discover the most powerful, untapped sources of customer insight and how to identify which ones are a waste of your time

In this lesson, we’ll talk about how you can use different research methods to uncover the most useful, insightful, and unexpected data for your journey map.  

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Lesson 5: The simple test that tells you (with certainty) if your journey map will fail or fly

This lesson is where it all comes together – build your hypothesis map, validate it with customers, and get it ready for prime time.

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✨NEW✨ Lesson 6: A refreshingly simple way to apply behavioral science and psychology principles to your journey map to take it to the next level of impact

Understanding and applying why customers do what they do – not just what – will help you unlock truly mind-bending insights that transform your business. 

A laptop displays a presentation slide that reads, "When taken as a whole, how effective is our customer journey?" Below, there is a quote about measuring the customer journey across all touchpoints and ensuring effectiveness. The CHOICEHACKING logo is on the slide.

Lesson 7: How the 3 basic elements found in every successful customer journey map can also help your team get a bigger budget

In this lesson, I’ll introduce an easy way to get executive buy-in, use your customer journey map to expand your department’s budget, identify and start fixing the most critical moments in your customer journey, and more. 

Here’s what you get when you sign up:

Your success is our success. That's why every course is designed with busy professionals in mind—people who, like us, need to learn and apply these lessons in the real world with real brands, fast.
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Step-by-Step Video Lessons
I've broken down topics into bite-sized videos that take you step-by-step through each concept, making it easy to learn and feel like you're making progress.
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Course Completion Certificate 
Once you've finished your course, you'll get a blockchain-registered certificate to show off your accomplishment. Add it to your resume, CV, or your Linkedin profile (with just one click).

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Free eBook When You Enroll
50 Real-World Examples of Behavioral Science & Psychology in Action: This eBook has 50 examples of how brands like Peloton, Netflix, and more apply behavioral science and psychology to their customer experience.

And that’s not all…

  • Step-by-step video lessons

    All courses are easy to understand and follow so it's simple to apply what you learn - right away.

  • 50+ real-world examples & case studies

    Seeing these concepts come alive with real examples and case studies cements the knowledge and sparks your imagination.

  • Expert tools & frameworks that accelerate change 

    Every course includes battle-tested frameworks, worksheets, cheat sheets, shortcuts, and tools.

  • 30-day money-back guarantee

    When you purchase a Choice Hacking course, you're protected by our 30-day money-back guarantee. Simply finish every quiz in the course and if you aren't satisfied, you'll get your money back, no questions asked.

  • Certified courses you can add to LinkedIn with one click

    Every course offers a completion certificate that you can print out, share, or add to your LinkedIn and CV.

  • Lifetime access so you can reference what you learned

    When you purchase a Choice Hacking course, certification, or workshop, you get access forever (and that includes all course updates and additional resources I add).

  • Guru-free instruction that is practical and valuable

    Every course, workshop, and certification has been developed by experienced and respected industry experts who hold advanced degrees in their field.

  • Pro Members: Live Office Hours, Workshops and Masterminds

    Pro Members get access to every course, workshop, and certification program on the platform as well as weekly live Office Hours, Workshops, and Mastermind guest calls.

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You are fully protected by the Choice Hacking 30 Day Money Back Guarantee

If you enroll in the course, complete all of the quizzes, and you are unsatisfied, don't worry. You can get a full refund within 30 days after your purchase, no questions asked.

This course is led by Jen Clinehens, MS/MBA

After years creating science-powered customer experiences in ad agencies, client-side, and startup roles, I've developed a unique approach to customer experience that leverages Behavioral Science and psychology.

In my career, I've been lucky enough to work with some of world's best brands, like: 

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But the thing I'm the proudest of is founding Choice Hacking and building a global community of creative business people that want to learn more about using marketing psychology and behavioral science in their work.

I hope you join us 😃

-Jen

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The Choice Hacking
Training Approach

With 20+ years of training and teaching experience, I’ve developed a research-based approach that uses interactivity, engaging course materials, and self-reflection. Every Choice Hacking course is built on this three-pillar model:

  • Learn:  Engaging video courses that include worksheets and cheat sheets will help you learn and apply faster. 
  • Reflect: Learn to identify behavioral challenges in your own business and how to solve them while working through the course.
  • Practice: Analysis, quizzes, and real-world examples help you cement and apply your knowledge. 

Trusted by people from brands like

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Is this course right for you?

This course isn't a perfect fit for everyone. If you want to know if this course is a good fit for you, then consider the following:

This course is not a good fit if...

  • You're trying to create a journey map for a startup idea - this course focuses on creating customer journey maps *and* selling them inside of companies or to clients
  • You're not interested in digging into your buyer's deepest thoughts, feelings, fears, motivations, and behavioral blockers (a true customer journey map helps you peek into peoples' heads and hearts and some brands are not prepared for what they find!)

This course is a good fit if...

  • Are starting from zero and want to learn the basics of journey mapping
  • You want to learn more about applying psychology and behavioral science to customer journey maps
  • You want to learn what makes your buyers tick
  • You want to create a customer journey map that actually helps transform and change your busienss

FAQs

Frequently Asked Questions about this course:
  • Will I be able to ask questions?

    Yes!

    Every course allows you direct access to email your instructor with any questions that you might have.

    Pro Members will also get access to live weekly Office Hours, Masterminds, and Workshops as well as discussion boards.

  • Does this course included one-on-one time with the instructor?

    No – individual courses do not include coaching or consulting time, but I’m happy to answer any and all questions via email.

    Pro Members will also get access to live weekly Office Hours, Masterminds, and Workshops as well as discussion boards.

  • What is your refund policy?

    All courses include a 30-day money back guarantee – but I ask that you complete all the quizzes before deciding if the course if for you. To learn more about our refund policy, click here. 

Your customer is the key to massive growth.
Discover their secrets with a customer journey map.

Buy this course individually or get unlimited access to ✨everything✨ with the Pro Membership.

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  • Instant lifetime access
  • 7 actionable step-by-step video lessons
  • 6+ hours of video instruction (complete in a day)
  • Easy-to-follow templates & cheatsheets
  • Worksheets that take you through every step of the journey mapping process
  • 25+ examples and analysis of customer journey maps
  • 25+ examples and analysis of customer personas
  • Certificate of completion to show off your knowledge (blockchain certified)
  • Add your certificate to LinkedIn with one click

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  • Instant access to more than $2000+ worth of courses and workshops (including How to Create Magnificent Customer Journey Maps)
  • Lifetime access to weekly live events (a value of $10k+ per year). Get expert advice and group coaching in Office Hours, learn from guest experts in Masterminds, and dive deep into topics with Workshops.
  • Pay once and get lifetime access to all current and future Choice Hacking resources
  • Get access to every current and future Choice Hacking course, workshop, and certification
  • Pay once, get lifetime access that never renews or expires
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