Stop creating experiences

that customers ignore. 

Stop creating experiences

that customers ignore. 

“I’m tired of spending thousands of hours to create customer experiences that people couldn't care less about.”

As marketing, UX, and customer experience experts, we have a hard job.

We're expected to create magical, meaningful and persuasive customer journeys that ALSO sell. 

In search of that magic, we spend countless hours pouring over research, learning about our customers, and seeking out the latest technology that can help us say the right thing, in the right place, in the right way. 

But customers STILL don't give us emotional reaction and behaviors that we crave.


😐 Customers are accidental liars.

At the core of behavioral science is the idea that people don't actually know what motivates them. 

So when we ask customers why they are or are not doing something, what they want, or what they love and hate... they tell us, but they don't really know. 

There are so many hidden forces working on us - from social pressure, to our environment, even our emotional state can radically change how we react to a customer experience from one day to the next - that it's impossible to truly understand WHY we buy, unless you understand how our brains work. 

And that complicates marketing and customer experience because...

If you don’t know why people REALLY think, feel, and act the way they do, you’re just guessing at what they want. 

And guessing is expensive.  💸

If you don’t know why people REALLY think, feel, and act the way they do, you’re just guessing at what they want. 

And guessing is expensive.  💸

Stop relying on your gut, flawed research, and best-practice. 

Hack into your customers' deepest thoughts and instincts. 

But knowing the principles isn't enough...

This course is built on my years of experience applying marketing psychology, behavioral science, and neuromarketing techniques to customer experiences for some of the biggest brands in the world. 

Companies like McDonalds, AT&T, Lloyds Bank, Adidas, Starbucks, Pepsico, and many more. 

When I first learned about marketing psychology and behavioral science, I was eager to apply them.

So I started applying the principles here and there (probably like many of you).

A bit of Social Proof in an email, an in-store display that used Loss Aversion, or a product that used Scarcity to drive demand. 

And using the principles this way worked... 

But it wasn't until I started looking at the ENTIRE customer experience - as a whole - and connecting my messages, touchpoints, and use of behavioral science principles that things REALLY took off. 🚀

Imagine the impact you could have when you combine powerful principles from Behavioral Science & Marketing Psychology with a stress-tested system. 

Imagine the impact you could have when you  combine powerful principles  from Behavioral Science & Marketing Psychology with a stress-tested system. 

Imagine the impact you could have when you  combine powerful principles  from Behavioral Science & Marketing Psychology with a  proven system.

You don't have to be a scientist to get real value from behavioral science and psychology - you just need the knowledge and a way to systematically apply it. 

You can: 

  • Supercharge your marketing's effectiveness
  • Provide a springboard for creative based on data and evidence
  • Get the bottom of what users actually do, not what they say they do
  • Help plug "leaky buckets" to grow engagement and revenue
  • Get customers ethically "hooked" on your experience
  • And more...


How to Create Persuasive Experiences

In "How to Create Persuasive Experiences", you'll learn to apply behavioral science to create persuasive, conversion-focused experiences. 

Stop using unreliable hunches and relying on your gut and start making evidence-based decisions that help you create more meaningful and effective customer experiences.

It's not just about knowing the principles (which we'll cover too), it's about having a system  in place to apply those principles in an effective way. 

Step-by-Step Video Lessons

Easy to follow, pragmatic and practical bite-sized video lessons help get you from zero to journey map fast.  

Worksheets & Cheatsheets

Hit the ground running with practical frameworks and tools that go beyond the obvious - distilling exactly what you need to know.

175+ Real World Examples

What good is knowledge if you can't act on it? This course is focused on practical application, forged from thousands of hours of real-world experience.

35+ of the Most Effective Principles

We'll cover only the most effective and pertinent for experiences that motivate action. 

You'll leave this course feeling confident in your ability to: 

  • Hack into your customers' deepest thoughts and instincts to stress-test your existing research and produce new insights that dig deep into WHY your customers are doing what they’re doing. 
  • Quickly find and repair the “leaky bucket” moments in your experience - the places where customers drop-off, drop out, get confused, or become frustrated.
  • Build new journeys that aren’t just about wringing cash out of customers - instead, learn to create meaningful experiences powered by positive emotions and memories.
  • And more...

"I'm a beginner - is this course right for me?"

Yes! This course will take you from complete beginner to applying these principles in your everyday work.

It won't make you a behavioral scientist, but it will give you a step-by-step guide to quickly get you from zero knowledge to practice and application.

Those with an introductory or intermediate knowledge of these principles will also benefit, because I walk you through so many real-world examples and practical frameworks. 

"Will there be real examples from brands I recognize?"

Yes!  In this course I walk you through 175+ real-world examples - with actionable analysis and tear-downs.

You'll even get a free Bonus eBook  with 50 more real-world examples to read at your leisure. 

"Theory's fine, but will you tell me how to apply these principles?"

Yes!  I'll walk you through my simple psychology frameworks for auditing, implementing, and experimenting with behavioral science and psychology.

You'll hit the ground running after you take this course!

"Can I get help if I have any questions about the material?"

Yes! What sets Choice Hacking courses apart is our combination of self-guided course material and interaction with a live instructor.

Unlike other behavioral science courses, I don't charge you hundreds of dollars then abandon you when you get stuck - all courses include live office hours with the founder of Choice Hacking, Jen Clinehens. 

Get a personalized course certificate to share with your network.

You'll be able to share this unique certificate with potential employers and your professional social media networks. You can even print it out and put it up on your wall. 

Each certificate is assigned a unique identifier code verified by blockchain technology and eligible to be displayed right on your LinkedIn profile. 

H2CPE Example Certificate


What students love about "How to Create Persuasive Experiences"


Highly recommend it... [to] all Marketeers

"Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey...

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers."

Muss H.

Strategic Customer Insight Manager, TSB

Practical applications of Behavioral Science

"Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience"

Elane V.

Creative Director, Standard Bank Group

Magnificently designed course!

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Livyo H.

Digital Analytics Expert at BSH

Meet Your Instructor

Jennifer Clinehens, MS/MBA

After years creating science-powered customer experiences in ad agencies, client-side, and startup roles, I've developed a unique approach to customer experience that leverages Behavioral Science and psychology. 

In my career, I've been lucky enough to work with some of world's best brands, like:

But the thing I'm proudest of is founding Choice Hacking and building a global community of creative business people that want to learn more about using psychology and behavioral science in their work.

I'm excited to take you on a journey to using behavioral science and psychology to create more effective, meaningful marketing - I can't wait to get started!

- Jen

Take a peek at the course content...

Here's what you'll get when you enroll in this course.

  1. 1
    Lesson 1: Introduction to Behavioral Science. A refresher for those already familiar with these principles, and foundational knowledge for beginners. We'll talk about the business case for applied behavioral science - what it can and cannot do, and what businesses get wrong about applying behavioral science.
  2. 2
    Lesson 2: How people make decisions. An introduction to choice in the real world. Learn about the four kinds of "persuasion drivers" and how they mould customer and users' choices. 
  3. 3
    Lesson 3: Behavioral Science-based journey design. Learn my simple, three-step framework for applying behavioral science to the entire customer experience. This is how we make sure every touchpoint works together to deliver a persuasive, effective AND emotional customer experience.
  4. 4
    Lesson 4: How to Get Customers to Take Action: Learn about the most effective behavioral science and psychology principles with many, many breakdowns and examples of how they're used by some of the world's biggest brands.
  5. 5
    Lesson 5: How to Keep Customers Engaged. Learn about the most effective behavioral science and psychology principles that the world's biggest brands use to create an emotional connection and keep customers coming back for more.
  6. 6
    Lesson 6: A Simple Psychology Framework for Persuasive Customer Experiences. Go beyond theory and learn about best practice behavioral science tools and frameworks - including analysis on the pros, cons, and best use cases in which to apply them.
  7. 7
    Lesson 7: How to Design a Behavioral Science-Based Experiment. Learn the best way to create experiments to test behavioral science principles in the real world, and how to overcome common challenges and mistakes.


Get a free eBook when you enroll today:

50 Real-World Examples of Behavioral Science and Psychology in Action 

This eBook outlines 50 examples of how brands like Airbnb, Peloton, Starbucks, Netflix, McDonald's, and more apply the principles we'll cover in this course.



30 Day Money Back Guarantee

You are fully protected by the Choice Hacking 30 Day Money Back Guarantee. 

If you enroll in the course, complete all of the quizzes, and you are unsatisfied, don't worry.

You can get a full refund within 30 days after your purchase, no questions asked. 

- Jen 

Choice Hacking is trusted by people at the world's biggest brands

Logo Image Feb 2023

Is this course right for me?

This course IS for you if...

  • Your area of expertise is marketing, UX, design, customer insights, or analytics, and you want to go from depending on educated guesswork and your gut to developing customer-centric strategies that create value.
  • You create physical OR digital customer experiences. This course touches on the ENTIRE customer journey, because that's what customers experience. 
  • You're a beginner or intermediate learner who is interested in traveling the road from basic principles advanced applications.

This course IS NOT for you if...

  • You believe that Behavioral Science is a "silver bullet" that will instantly solve all your problems. Even though these principles are a leg up, your results may vary depending on your market, customer base, industry, and execution.
  • You want to learn these principles to manipulate your customers into doing something they don't actually want to do.

Bilge B. 

Global Consumer Business Insights & Analytics Lead, GSK

Examples and use cases bring concepts alive

Very well prepared, bite-sized training full of examples and use cases to bring concepts alive. 

Nice one for marketers at different level of knowledge on BeSci.

Course: Behavioral Science + Psychology 101

Ryan D. 

VP Organizational Learning and Development

This [course] was fantastic. 

Loved the course format and the bite size learning as well as the resources and templates.

The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.

Course: Behavioral Science & Psychology 101 

Brett C. 

Founder, Opendoor Marketing

Now to find some clients to implement this on!

Just received my latest certification on "Behavioural Science and Psychology 101 for Marketers". Some great insights into why we do what we do (note: humans aren't as logical as we would like to think). 

Course: Behavioral Science & Psychology 101 

Stop creating experiences 

 customers ignore.

Enroll now to get instant lifetime access
Self-guided course + Live office hours
$250 USD plus tax
  • Lifetime access to all course materials
  • Access to exclusive live office hours
  • Actionable step-by-step video lessons
  • Easy-to-follow downloadables, cheatsheets, and more
  • Worksheets that take you through every step of the behavioral science application process
  • 35+ of the most effective principles
    150+ real-world examples and analysis of brands applying these principles
  • Learn a simple, three-step framework for applying behavioral science to the entire customer experience.
  • Free BONUS eBook
  • Personalized support and feedback 
  • Certificate of completion to show off your knowledge (certified via the blockchain)
  • Add your certificate on your LinkedIn profile with one click

On a mission to get 100M creative folks comfortable

applying psychology and behavioral science to their work.


Click here to join  founder Jen Clinehens for a free 60-minute workshop June 21, 2024 at 12:00 PM EST (replays will be shared).