Member Login

How to Create
Persuasive Experiences

An image with a five-star rating showing an advertisement for a course titled "How to Create Persuasive Experiences." The design features a hand holding a brain icon inside a geometric frame next to the course title text.
A step-by-step video course to help you create persuasive, conversion-focused customer experiences with psychology and behavioral science.

Create brand experiences customers can't ignore.

This 7-lesson video course introduces a science-based approach to customer experience design that uses psychology and behavioral science to grab buyers' attention, inspire engagement, and keep them coming back for more. 

You'll go from spending thousands of hours (and blood, sweat, stress, and tears) to create experiences that people just walk by ➡️

 ✅ Designing experiences that speak directly to your buyer's deepest psychological needs, motivations, and desires. 

Get Unlimited Access to All CoursesAdd This Course to Cart
A tablet and a laptop displaying content from "Choice Hacking." The tablet screen shows a presentation titled "How to Create Persuasive Experiences," while the laptop screen shows a section titled "Act on what people do, not what they say they do" with tables on touchpoints and customer journeys.
Introducing

How to Create
Persuasive Experiences

A graphic features the text "How to Create Persuasive Experiences" in black, with an illustration of an outstretched hand holding a pink brain. The background consists of black and white geometric shapes.

“I’m tired of spending thousands of hours to create customer experiences that people couldn't care less about.”

As customer experience experts, we have an almost impossible job.

 We're expected to create magical, meaningful customer journeys that also sell.

 In search of that magic, we spend countless hours pouring over research, learning about our customers, and seeking out the latest technology to help us say the right thing in the right place at the right time.

 But customers still don't give us the emotional reactions and behaviors we're after.

A person with red hair in a suit and tie makes an exaggerated distressed facial expression, with squinted eyes and a scrunched-up face, as they seemingly cry. The word "WHYYYY" in bold yellow letters is displayed at the bottom of the image.

😐 Customers are accidental liars.

At the core of behavioral science is the idea that people don't (and often can't) know what actually drives them to do one thing over another.


There are so many hidden forces working on us that it's difficult for buyers to actually know why they do what they do. 

From social norms to the physical environment, expectations of family and friends, and even our emotional state - countless unseen, subconscious pressures influence everyone's decision-making.

It's only possible to truly understand why people buy if you understand what's going on inside buyers' brains using marketing psychology and behavioral science.

If you don’t know why people REALLY think, feel, and act the way they do, you’re just guessing at what they want.

 And guessing is expensive. 💸

But when you enroll in "How to Create Persuasive Experiences" you'll discover how to: 

❌ Stop relying on your gut, flawed research, and out-dated best practices.

 ✅ Hack into your customers' deepest desires and instincts by ethically using psychology, neuroscience, behavioral science, and evidence-based approaches.

A person with glasses and a mustache, wearing a light-colored polo shirt, is dancing enthusiastically with a serious expression on their face. The background appears to be dark and somewhat blurry, possibly with some lit screens or lights.

Join 1000+ delighted learners who ❤️ our courses

Don't just listen to us - our learners are amazing folks that work at startups, scale-ups, and big brands around the globe. People at brands like Google, Meta, LinkedIn, Fidelity Investments, Santander, Lowes, and more trust Choice Hacking Academy to help them level-up their skills.

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK

Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Brett C.Founder, Opedndoor Marketing

Now to find some clients to implement this on! Just received my latest certification on “Behavioral Science and Psychology for Marketers.” Some great insights into why we do what we do (note: humans aren’t as logical as we would like to think).

Ryan D.VP Organizational Learning & Development

This course was fantastic. “The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. Love the course format and the bite-sized learning as well as the resources and templates.”

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK

Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Muss H.

Highly recommend it… [to] all Marketeers

“Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey…

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.”

Livyo H.Digital Analytics Expert at BSH

Magnificently designed course! 

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Elane V.Creative Director, Standard Bank Group

Practical applications of Behavioral Science “Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience”

Erik L.

A really well done course!

As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

The image shows the Santander logo, featuring the word “Santander” in bold red text with a red flame-like shape to the left of the text. The flame consists of three vertical, curved lines converging at the top.
The image is a logo for Lowe's. It features a blue, house-shaped sign with a red outline, containing the white text "LOWE'S" in bold letters. Below it, in smaller white text, it reads "Home Improvement Warehouse.
Microsoft logo featuring a four-square, multicolored window design on the left, with each square in red, green, blue, and yellow. The word "Microsoft" is written in gray, sans-serif font to the right of the window design. The background is transparent.
The image shows the Google logo. The word "Google" is written in a playful, colorful font with each letter differently colored: blue for "G," red for the first "o," yellow for the second "o," blue for "g," green for "l," and red for "e.
Logo of Fidelity Investments. The logo features a gold circular icon with a stylized, white, lighthouse and rays. Next to the icon, the words "Fidelity Investments" are in bold, dark green text.
The image shows the LinkedIn logo. The logo consists of the word "Linked" in black lowercase letters, followed by a blue square with the white lowercase letters "in" inside it.
The image shows the logo of Meta, consisting of a blue, stylized infinity symbol on the left and the word "Meta" in bold, black letters on the right.
The image shows the logo of L'Oréal, featuring the brand name in bold, black, uppercase letters. The typography is modern and clean, with an accent mark above the letter "E". The background is transparent.

By the end of this course, you’ll understand...

  • How to peer into your buyers' deepest thoughts and instincts. Stress-test your existing research and produce new insights that dig deep into why your customers are doing what they're doing. 
  • How to quickly find and repair the "leaky bucket" moments in your experience - the places where customers drop off, drop out, get confused, or become frustrated.
  • How to build persuasive buyer journeys that aren't just about wringing cash out of customers - you'll discover how to create meaningful experiences powered by positive emotions and memories that build your brand for the long term.

And your customers will go from this...

Jeff Bridges ignoring you

To this:

A person with light skin and blond hair wears round, black sunglasses and a colorful, patterned shirt. They have their mouth slightly open and are holding the sunglasses down with one hand, looking surprised.

Make customers feel like you're reading their minds

In this self-paced course, you'll discover how behavioral science and psychology applied to the customer journey can build emotional bonds with brand people don't want to break, trigger sales, and get people to buy from you over and over again (without cheap manipulation or tricks that damage your brand).

An infographic titled "Holistic Journey Design" explains a comprehensive approach to persuading customers throughout the entire journey. Key points include creating valuable, fun, and memorable experiences, driving ethical business outcomes, and building long-term brand value.How to Create Persuasive Experience Sneak PeekAn image of a packed stadium filled with spectators in red attire. Overlaid on the left side is a white box with the title "Unity" in large font, followed by text discussing the concept of unity and how people are influenced by various categories and interests.An infographic titled "CHOICE" with each letter representing a principle: Clear (diamond icon), Holistic (globe icon), Open (people talking icon), Individual (mirror icon), Contextual (people in discussion icon), Emotional (smiley faces icon). ChoiceHacking logo at bottom right.
An infographic titled "Holistic Journey Design" explains a comprehensive approach to persuading customers throughout the entire journey. Key points include creating valuable, fun, and memorable experiences, driving ethical business outcomes, and building long-term brand value.An infographic titled "CHOICE" with each letter representing a principle: Clear (diamond icon), Holistic (globe icon), Open (people talking icon), Individual (mirror icon), Contextual (people in discussion icon), Emotional (smiley faces icon). ChoiceHacking logo at bottom right.An image of a packed stadium filled with spectators in red attire. Overlaid on the left side is a white box with the title "Unity" in large font, followed by text discussing the concept of unity and how people are influenced by various categories and interests.How to Create Persuasive Experience Sneak Peek
An infographic titled "CHOICE" with each letter representing a principle: Clear (diamond icon), Holistic (globe icon), Open (people talking icon), Individual (mirror icon), Contextual (people in discussion icon), Emotional (smiley faces icon). ChoiceHacking logo at bottom right.An infographic titled "Holistic Journey Design" explains a comprehensive approach to persuading customers throughout the entire journey. Key points include creating valuable, fun, and memorable experiences, driving ethical business outcomes, and building long-term brand value.How to Create Persuasive Experience Sneak PeekAn image of a packed stadium filled with spectators in red attire. Overlaid on the left side is a white box with the title "Unity" in large font, followed by text discussing the concept of unity and how people are influenced by various categories and interests.

Here’s what you get when you sign up:

Your success is our success. That's why every course is designed with busy professionals in mind—people who, like us, need to learn and apply these lessons in the real world with real brands, fast.
A laptop screen displaying an online learning platform with a list of courses. The sidebar on the left includes options like "Dashboards" and "Subscribed." The main area shows course thumbnails with titles and icons, organized in a grid layout.
Step-by-Step Video Lessons
I've broken down topics into bite-sized videos that take you step-by-step through each concept, making it easy to learn and feel like you're making progress.
A course certificate from ChoiceHacking presented to Jennifer Clinehens for completing the course "How to Create Persuasive Experiences." Course ID: 324554. Issue Date: 06/21/2022. Signed by Jennifer Clinehens, Founder. The certificate has a blue and yellow design.
Course Completion Certificate 
Once you've finished your course, you'll get a blockchain-registered certificate to show off your accomplishment. Add it to your resume, CV, or your Linkedin profile (with just one click).
A person in an orange shirt holds a book titled "50 Real-World Examples of Behavioral Science and Psychology in Action." The cover features an image of a woman sitting and looking at her laptop. The background shows a gray, sunlit surface.
Free eBook When You Enroll
50 Real-World Examples of Behavioral Science & Psychology in Action: This eBook has 50 examples of how brands like Peloton, Netflix, & more apply the material we cover in the course.

And that’s not all…

  • Step-by-step video lessons

    All courses are easy to understand and follow so it's simple to apply what you learn - right away.

  • 100+ real-world examples & case studies

    Seeing these concepts come alive with real examples and case studies cements the knowledge and sparks your imagination.

  • Expert tools & frameworks that accelerate change 

    Every course includes battle-tested frameworks, worksheets, cheat sheets, shortcuts, and tools.

  • 30-day money-back guarantee

    When you purchase a Choice Hacking course, you're protected by our 30-day money-back guarantee. Simply finish every quiz in the course and if you aren't satisfied, you'll get your money back, no questions asked.

  • Certified courses you can add to LinkedIn with one click

    Every course offers a completion certificate that you can print out, share, or add to your LinkedIn, resume, or CV.

  • Lifetime access so you can reference what you learned

    When you purchase a Choice Hacking course, certification, or workshop, you get access forever (and that includes all course updates and additional resources I add).

  • Guru-free instruction that is practical and valuable

    Every course, workshop, and certification has been developed by experienced and respected industry experts who hold advanced degrees in their field.

  • Pro Members: Live Office Hours, Workshops and Masterminds

    Pro Members get access to every course, workshop, and certification program on the platform as well as weekly live Office Hours, Workshops, and Mastermind guest calls.

A black circular badge with a white outline features the text "100%" at the top, a yellow banner across the middle with "Money Back Guarantee" in black text, and three white stars at the bottom.

You are fully protected by the Choice Hacking 30 Day Money Back Guarantee

If you enroll in the course, complete all of the quizzes, and you are unsatisfied, don't worry. You can get a full refund within 30 days after your purchase, no questions asked.

Course Syllabus

Here's exactly what we'll cover in "How to Create Persuasive Experiences:"
An open laptop displays a slide titled "Information Sciences: How we take in information, and how it affects our behavior and decision making." Subheadings include Cognitive Science, Neuroscience, and Neuromarketing with related icons. The brand name is "CHOICEHACKING.

Lesson 1: Marketing Psychology & Behavioral Science fundamentals

Foundational knowledge for anyone using psychology and behavioral science to better understand buyers. We’ll discuss the business case for applied psychology and behavioral science – its benefits and limitations, and what businesses get wrong about using these principles.

A computer monitor displays an image of a stadium filled with a large crowd of people wearing red. A text box on the screen reads: "Unity: We’re influenced by people who think we’re connected to us. That could be any category or network by which people define themselves: team, ethnicity, nationality, or family, as well as political and religious affiliations.

Lesson 2: The 4 hidden drivers of buying decisions

Discover the four “persuasion drivers” and how they mold peoples’ choices. An introduction to choice and decision-making in the real world.

A laptop screen displaying a presentation slide titled "Holistic Journey Design." The slide includes a graphic of a person conducting, several bullet points about customer journey design, and the logo of "Choice Hacking." Text and logos are visible against a white background.

Lesson 3: Simple, but powerful,  ways psychology can transform your customer experience

Discover a simple, 3-step framework for applying psychology and behavioral science to the entire customer experience. This is how we make sure every touchpoint works in harmony to deliver a persuasive, effective and emotional customer experience.

A tablet screen displaying a presentation slide with three icons and text. The first icon is a smartphone, labeled "Friends, family, social networks." The second icon is a person, labeled "Use real people." The third icon is a coffee cup, labeled "Show some personality.

Lesson 4: How to inspire buyers to action (95% of marketers forget to do this)

Behavioral science and psychology principles that grab attention and get people to act – and the number one tactic most businesses just forget to use.

A computer screen displaying an image with two sections: one side shows a person sitting next to a large costumed character of Mickey Mouse at a theme park, and the other side features a quote by Walt Disney: "People spend money where and when they feel good." The logo "Choice Hacking" is at the bottom right.

Lesson 5: How to fascinate customers and keep them engaged 

Discover the secrets of customer engagement and how the world’s top brands use emotional connection to keep buyers’ attention (and keep them coming back for more).

Laptop screen displaying a diagram with six icons and corresponding labels: "Clear," "Holistic," "Open," "Individual," "Contextual," and "Emotional." The image represents the CHOICE framework and includes the logo "CHOICE HACKING" at the bottom right.

Lesson 6: The quickest, easiest way to start using psychology and behavioral science to create persuasive experiences

Discover a simple psychology framework that will get you beyond theory and into practice. This lesson also reviews best practice marketing psychology models, their pros and cons, and the best use cases in which to use them.

Image of a tablet displaying a person speaking in front of a red background. The text on the background reads: "If you double the number of experiments you do per year you’re going to double your inventiveness. Our success at Amazon is a function of how many experiments we do per year, per month, per week, per day." - Jeff Bezos.

Lesson 7: Transform your business with the most powerful tactic almost everyone skips

We’ll dive into the best way to create experiments to test your psychology and behavioral science tactics in the real world and how to overcome common challenges and mistakes.

This course is led by Jen Clinehens, MS/MBA

After years of creating psychology-powered marketing and customer experiences, I've developed a unique (and effective) approach that leverages Behavioral Science, psychology, neuromarketing and more.

In my career, I've been lucky enough to work with some of the world's best brands, like:

The image shows a yellow McDonald's logo, which consists of two golden arches forming the letter "M." The background is transparent.The image shows the AT&T logo, featuring a stylized blue globe with horizontal lines next to the black text "AT&T.The image shows the Adidas logo, which features three diagonal black stripes forming a triangle and the brand name "adidas" written in lowercase black letters beneath the stripes.

But the thing I'm the proudest of is founding Choice Hacking and building a global community of creative business people who want to learn more about using marketing psychology and behavioral science in their work.

I hope you join us 😃

-Jen

"A woman with long brown hair smiles warmly at the camera. She has light-colored eyes, and her skin is fair. She is wearing a light-colored shirt, and her hair is gently blowing to the side. The background is a gradient of purple transitioning to pink, giving a soft and colorful effect.
Learn Reflect Practice

The Choice Hacking
Training Approach

With 20+ years of training and teaching experience, I’ve developed a instruction approach that uses interactivity, engaging course materials, and self-reflection. Every Choice Hacking course is built on this three-pillar model:

  • Learn:  Engaging video courses that include worksheets and cheat sheets will help you learn and apply faster. 
  • Reflect: Learn to identify behavioral challenges in your own business and how to solve them while working through the course.
  • Practice: Analysis, quizzes, and real-world examples help you cement and apply your knowledge. 

Trusted by people from brands like:

A collection of various well-known corporate and educational logos arranged in a grid. The logos include Google, Disney, Amazon, Coca-Cola, Uber, IKEA, PwC, McDonald's, 7-Eleven, Snapchat, L'Oréal, LinkedIn, Meta, TESCO, Booking.com, Alibaba, John Lewis & Partners, Dow Jones, GSK, Volkswagen, BCG, University of Michigan Ross School of Business, Rakuten, Duke University, NYU Stern, Oracle, Bain & Company, The London School of Economics and Political Science, Samsung, Hootsuite, Accenture, DogsTrust, Santander, AutoTrader, and R/GA.

Is this course right for you?

This course isn't a perfect fit for everyone. If you want to know if this course is a good fit for you, then consider the following:

This course is not a good fit if...

  • You believe that Behavioral Science is a "silver bullet" that will instantly solve all your problems. Even though these principles are a leg up, your results may vary depending on your market, customer base, industry, and execution.
  • You want to learn these principles to manipulate your customers into doing something they don't actually want to do or that isn't in their best interests.

This course is a good fit if...

  • Your area of expertise is marketing, UX, design, customer insights, or analytics, and you want to go from depending on educated guesswork and your gut to developing customer-centric strategies that create value.
  • You create physical OR digital customer experiences. This course touches on the ENTIRE customer journey, because that's what customers experience.
  • You're a practitioner who wants to learn about psychology and behavioral science principles. But you also want to discover how to practically apply them in the real world.

FAQs

Frequently Asked Questions about this course:
  • I'm new to using psychology and behavioral science in business - is this course right for me?

    Yes! This course will give you a practical, step-by-step guide to quickly get you from zero knowledge to confident practice and application.

    Those with an introductory or intermediate knowledge of applied psychology and behavioral science will also benefit – the many real-world examples and practical frameworks included in the course will inspire and equip you to apply these principles. 

  • Will there be real examples from brands I recognize?

    Yes!  Noticing these principles at work in the real world is one of the most significant benefits learners have shared with me. That’s why I walk you through 100+ real-world examples with actionable analysis and tear-downs.

    You’ll even get a free Bonus eBook with 50 more real-world examples to inspire your marketing and advertising work.

  • Theory's fine, but will you tell me how to apply these principles?

    Yes!  I’ll walk you through my simple psychology frameworks for auditing, implementing, and experimenting with marketing psychology and behavioral science principles.

    This course is created by practicing professionals for practicing professionals, so you’ll get the tools to hit the ground running.

  • Will I be able to ask questions?

    Yes! One of the benefits of taking a course with a real person (not a guru) is that your success is my success. That’s why I’m happy to answer any and all questions via email.

    If you decide to opt for the Pro Membership, you’ll also get access to live weekly Office Hours, Masterminds, and Workshops as well as discussion boards.

  • Does this course included one-on-one time with the instructor?

    No – individual courses do not include coaching or consulting time, but I’m happy to answer any and all questions via email.

    If you decide to opt for the Pro Membership, you will get access to live weekly Office Hours, Masterminds, and Workshops as well as discussion boards.

  • What is your refund policy?

    All courses include a 30-day money back guarantee – but I ask that you complete all the quizzes before deciding if the course if for you. To learn more about our refund policy, click here.

Enroll today to get instant access:

Buy this course individually or get unlimited access to ✨everything✨ with the Pro Membership.

Course Only

Start learning right away

$300

USD

plus applicable tax
Add Course to Cart
  • Instant lifetime access
  • 7 actionable step-by-step video lessons
  • 6+ hours of video resources and instruction
  • Easy-to-follow templates and cheatsheets
  • Quizzes to cement your new knowledge
  • 100+ real world examples and case studies
  • My proprietary method to get from customer challenge to behavioral solution in just 3 steps
  • FREE GIFT: eBook "50 Real-World Examples of Behavioral Science and Psychology in Action" (worth $50)
  • Certificate of completion to show off your knowledge (blockchain certified)
  • Add your certificate to LinkedIn with one click

Unlimited All-Access
Pro Membership

Get lifetime access to 10+ courses and workshops plus lifetime marketing support from an expert

$1500

USD

plus applicable tax
Get Unlimited Access
  • Instant access to more than $2000+ worth of courses and workshops (including Behavioral Science & Psychology 101)
  • Lifetime access to weekly live events (a value of $10k+ per year). Get expert advice and group coaching in Office Hours, learn from guest experts in Masterminds, and dive deep into topics with Workshops.
  • Pay once and get lifetime access to all current and future Choice Hacking resources
  • Get access to every current and future Choice Hacking course, workshop, and certification
  • Pay once, get lifetime access that never renews or expires
  • 20% discount on one-on-one coaching
  • Discounts on consulting projects and one-to-one project support
  • Add certificates to LinkedIn with just one click
YasifeMarketing Customer Experience Manager

“I’m loving it – there’s so many examples and useful information. I like the pace too – one module a week is perfect.”

DimitriosContent Marketer

“Amazing as all the courses, Jen! AMAZING ⭐⭐⭐⭐⭐”

Dickon K.Co-founder, Marketer, UX Designer

“This course was very helpful. I will be rewatching many different sections. Thank you!”

George B.

“Loved it! The case studies were really useful and each lesson is broken down into manageable, insightful chunks. I’ll be taking up another course soon for sure :)”

Julien B.Partner, Head of Strategy

“Loved it. It was clear and simple. The format is surprisingly effective…easy to understand and to remember.”

GregConsultant

“I think the content was great! It was also organized well. I like that you can download the slides and how you created worksheets. You have done a good job of creating valuable content, keep up the good work.”

Laurin G.

“Thank you for explaining in detail how important marketing is for your own business. I learned a lot as all of this was new information to me. I will be going through this course again to pick up more info I might have missed the first time around. Thank you again!”

Chandi K.

“[The course was] simple, clear and backed by evidence. Love it.”

Philip Z.Head of User Experience

Excellent content. It’s also great to have quotes to share with stakeholders :). Tight, well presented and worth the time.