Find more (and better) clients with science, not guesswork.

Clients are the lifeblood of your business.

If you're a consultant, freelancer, or entrepreneur I don’t have to tell you that clients power your bottom line. 

Without a steady stream of potential clients and a systematic approach to win them over, your business can't survive.

But none of us are born knowing how to find clients and gain their trust.

And a lot of the sales advice that’s out there can make you feel fake, sleezy, or like you'r pretending to be someone you're not. 

But the good news is psychology, behavioral science, and neuromarketing have an amazing amount of insight when it comes to developing an effective marketing and proposal strategy (that most people - your competition - never take the time to learn). 

When you understand human behavior, you can stop stabbing around in the dark, hoping that 🤞this time🤞 you'll say the magic words to get clients to sign on the dotted line. 

My story is probably a lot like yours...

Like you, when I first began dealing with new clients I wasn't quite sure what to do.

I thought, "Surely if I show them the best idea, that will be enough right?" (Spoilers, it's not) 

Losing business when I knew our idea was, hands-down, the best was incredibly frustrating. 

So, I became a student of prospecting, pitching, and persuading. 

I found that (just like me when I first started), many people just “wing it” when it comes to sales, especially skills-based folks like strategists or designers. 

We think our ideas and skills should be enough to persuade clients... but they never are.

Even the strongest solutions, strategies, and products need to be presented in a persuasive way.

In this course, I'll share the proven approach, framework and system that’s increased my agency’s win-rate from 50% to 90%+ in just a few months (and I’m sure it can help you too). 

You'll learn how to... 

  • Find clients without cold emailing or hard sales tactics
  • Build trust from the very first interaction with a potential client
  • Make clients feel heard and understood
  • Create a proposal document rooted in psychology and behavioral science
  • Frame your ideas and proposals in the most persuasive way possible
  • Price your products with psychology and science - not guesswork
  • Negotiate with confidence and a psychological edge
  • Pitch like a pro (online or in-person), without feeling like a phony
  • And more...


How to Find & Win Clients (with Science)

In "How to Find and Win Clients (with Science)", you'll learn to apply behavioral science to find and win more and better clients. 

Stop using unreliable hunches and relying on your gut and start making evidence-based decisions that help your business grow (without sacrificing your soul). 

It's not just about knowing the behavioral science, psychology, and neuromarketing principles it's about having a system  in place to apply those principles in an effective way. 

Step-by-Step Video Lessons

Easy to follow, pragmatic and practical bite-sized video lessons that help you right away (and fit into your busy schedule).

Worksheets & Cheatsheets

Hit the ground running with practical frameworks and tools that go beyond the obvious - distilling exactly what you need to know and how to action it. 

Real World Examples

What good is knowledge if you can't act on it? This course is focused on practical application, forged from thousands of hours of real-world experience.

The Most Effective Approaches

We'll cover only the most effective principles to find and win clients that will grow your business. 

You'll leave this course feeling confident in your ability to: 

  • Grow your business by selling your expertise (without selling your soul)
  • Find and win clients faster and more cheaply (no more burning precious hours on proposals that don't turn into projects)
  • Overcome potential clients' objections with ease (whether they're consciously aware of them or not)
  • Strategically price your products with psychology and behavioral science 
  • Negotiate with confidence and kindness, without being seen as "weak" 
  •  Stop wasting time on "red flag" clients and quickly identify those ready to buy
  • Win potential and new clients' trust with evidence-based strategies
  •  Sell you or your company's services and ideas - even if you hate to sell 
  • Use peoples' irrational behaviors to your benefit - ethically 

Frequently Asked Questions

"I'm a freelancer - is this course right for me?"

Yes!  This course will help you get potential clients to know, like, and trust you - even if you're a "one man band."

"I'm just starting my business - will this course help me?"

Yes!  Even though this course will NOT focus on the mechanics of starting a service-based business, we will help you figure out how to find and win over your very first client.  

"If I work in a consulting firm or advertising agency - will this material be applicable?"

Yes!  The skills in this course can help anyone involved in the sales process - not just the people doing the pitching.

You'll learn how to contextualize your work, formulate persuasive slides, and get the most out of pre-pitch client meetings, Q&As, tissue sessions, and more.

"My industry doesn't 'pitch' against other firms, will this help me?"

Yes!  This course will have a dedicated lesson for the pitching process, but if your industry is more focused on proposal documents and the procurement process don't worry! We spend an entire lesson on those as well. 

Get a personalized course certificate to share with your network.

You'll be able to share this unique certificate with potential employers and your professional social media networks. You can even print it out and put it up on your wall. 

Each certificate is assigned a unique identifier code verified by blockchain technology and eligible to be displayed right on your LinkedIn profile. 

H2CPE Example Certificate

What students love about Choice Hacking courses:

Highly recommend it... [to] all Marketeers

"Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey...

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers."

Muss Haq

Strategic Customer Insight Manager, TSB

Practical applications of Behavioral Science

"Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience"

Elane Vrey

Creative Director, Standard Bank Group

Magnificently designed course!

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Livyo Hazbay

Digital Analytics Expert at BSH

Meet Your Instructor

Jennifer Clinehens, MS/MBA

After years creating science-powered customer experiences in ad agencies, client-side, and startup roles, I've developed a unique approach to customer experience that leverages Behavioral Science and psychology. 

In my career, I've been lucky enough to work with some of world's best brands, like:

But the thing I'm proudest of is founding Choice Hacking and building a global community of creative business people that want to learn more about using psychology and behavioral science in their work.

I'm excited to take you on a journey to using behavioral science and psychology to create more effective, meaningful marketing - I can't wait to get started!

- Jen

Take a peek at the course content...

Here's what you'll get when you enroll in this course.

  1. 1
    Lesson 1: Why Clients Buy. We'll talk about how to refine your offer to make it more "buyable," get the word out about your services (without cold calling or emailing), and win over new potential clients with behavioral science-based system.
  2. 2
    Lesson 2: The Perfect First Meeting. How to ask questions that clarify your clients' needs, uncover challenges they didn't know they had, and build trust in a way that makes saying "yes" easy for clients. 
  3. 3
    Lesson 3: Sell the Work: Pitches & Proposals. Learn a simple, evidence-based framework that makes pitching and proposal documents easy, low-stress, and persuasive. We'll talk about traditional head-to-head pitching as well as virtual pitching. For those in industries that don't pitch, don't worry - we'll also talk about creating killer proposal documents. 
  4. 4
    Lesson 4: The Psychology of Pricing. Pricing your services isn't just about being the cheapest in your market, or having a competitive per-hour rate. Pricing is really just psychology - by understanding how people decide between options can help your price work for you, not against you.  
  5. 5
    Lesson 5: The Art & Science of Negotiation. As much as we'd like to avoid it, sometimes we are asked to negotiate before a project is finalized. So how can we prepare, what do we give up, and how do we know when to walk away?
  6. 6
    Lesson 6: Winning Your Client's Trust. In this we'll break down the science of trust - how to build it, how to maintain it throughout and engagement, and how to parlay it into more work and client referrals. 
  7. 7
    Lesson 7: The 3 Most Common Client Objections (and how to overcome them). Learn the most common reasons clients say no to consultants, agencies, and freelancers and how to persuasively counter them (without compromising your work or your budget).  


Get a bonus eBook when you enroll

The Perfect Proposal Template

When you can't be there in person, your proposal document speaks for you.

This eBook will give you a proposal document that breaks down the what, where, how, and why of persuasive proposals - based on psychology and behavioral science, refined by experience.


30 Day Money Back Guarantee

You are fully protected by the Choice Hacking 30 Day Money Back Guarantee. If you enroll in the course, complete all of the quizzes, and you are unsatisfied, don't worry.

You can get a full refund within 30 days after your purchase, no questions asked. 

- Jen 

Choice Hacking is trusted by people at the world's biggest brands 

Is this course right for me?

This course IS for you if...

  • You want to go from feeling powerless finding and winning new clients to powerful, in control, with a system that sets you up for success. 
  • You are a freelancer, consultant, or entrepreneur who depends on new clients to power their business
  • You don't want to feel scummy, spammy, or fake when you're selling your services. 

This course IS NOT for you if...

  • You believe that Behavioral Science is a "silver bullet" that will instantly solve all your problems. Even though these principles are a leg up, your results may vary depending on your market, clients, industry, and execution.
  • You want to learn these principles to manipulate your clients into doing something they don't actually want to do.

Don't just listen to us...

Bilge B. 

Global Consumer Business Insights & Analytics Lead, GSK

Examples and use cases bring concepts alive

Very well prepared, bite-sized training full of examples and use cases to bring concepts alive. 

Nice one for marketers at different level of knowledge on BeSci.

Course: Behavioral Science + Psychology 101

Ryan D. 

VP Organizational Learning and Development

This [course] was fantastic. 

Loved the course format and the bite size learning as well as the resources and templates.

The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.

Course: Behavioral Science & Psychology 101 

Brett C. 

Founder, Opendoor Marketing

Now to find some clients to implement this on!

Just received my latest certification on "Behavioural Science and Psychology 101 for Marketers". Some great insights into why we do what we do (note: humans aren't as logical as we would like to think). 

Course: Behavioral Science & Psychology 101 

Supercharge your business with new (and better) clients.

Enroll now to get
the pre-sale price
Self-guided course + Live office hours
USD plus tax
  • Lifetime access to all course materials (once they launch on Jan 21, 2023)
  • Access to exclusive live office hours
  • Actionable step-by-step video lessons
  • Easy-to-follow downloadables, cheatsheets, and more
  • Worksheets that take you through every step of the behavioral science application process
  • Learn a simple, three-step framework for applying behavioral science to the process of finding and winning over new clients 
  • Free BONUS eBook
  • Personalized support and feedback 
  • Certificate of completion to show off your knowledge (certified via the blockchain)
  • Add your certificate to your LinkedIn profile with one click 

On a mission to get 100M creative folks comfortable

applying psychology and behavioral science to their work.