Persuasive presentations keep the lights on.
If you're a founder, agency owner, or marketer, you know that persuasive presentations are crucial for your business.
But too many people start each presentation from scratch.
But persuasive presentations can feel like a mysterious art...
🧠 Many of the the businesses and agencies I've worked with in the past didn't have a reliable presentations creation process:
😅 Every presentation or pitch was started from scratch.
😅 Everything was overcomplicated
😅 The process felt like a manic race to the finish line
People that don't have a science-based approach to pitching & presenting think persuasion is out of their hands...
😅 They often focused more on the ideas than the packaging and framing of those ideas.
😅 These folks have a subconscious mentality that says, "I need to show off how much I know - if I don't include all the insights or data I discovered, they won't trust my work."
😅😅 Unsurprisingly, these agencies, brands, and people don't create very engaging presentations and pitches.
But the companies that are great at presenting didn't get there accidentally...
Here's what it was like working with agencies, consultancies, startups, and sales folks who are great at creating pitches and presentations:
✅ They know exactly who the audience is, what they value, and how to flex the content of their pitch or presentation to fit the culture of the industry or audience.
✅ The presentation and pitch process feels confident, methodical, and purposeful - not like a wildfire spinning out of control.
✅ They focus more on the framing & packaging of ideas than the ideas themselves (but always have strong findings, data, reasoning and insights).
And whether they know it or not, their presentations are FULL of persuasion psychology, behavioral science and neuroscience techniques.
In this course, you'll learn how to transform your presentations from boring infoblasts to irresistibly persuasive (using science, not guesswork):
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Choice Hacking courses:
Highly recommend it... [to] all Marketeers
"Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey...
I highly recommend it to all especially to all #cx enthusiasts and all Marketeers."
Strategic Customer Insight Manager, TSB
Practical applications of Behavioral Science
"Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.
Creative Director, Standard Bank Group
Magnificently designed course!
Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.
Digital Analytics Expert at BSH
Meet Your Instructor
Jennifer Clinehens, MS/MBA
After years creating science-powered customer experiences in ad agencies, client-side, and startup roles, I've developed a unique approach to customer experience that leverages Behavioral Science and psychology.
In my career, I've been lucky enough to work with some of world's best brands, like:
But the thing I'm proudest of is founding Choice Hacking and building a global community of creative business people that want to learn more about using psychology and behavioral science in their work.
I'm excited to take you on a journey to using behavioral science and psychology to increase your sales and perfect your pitch process - I can't wait to get started!
Take a peek at the course content...
Here's what you'll get when you enroll in this course.
- 1Lesson 1: Busting presentation myths. We'll talk about the bad assumptions many of us have held throughout our careers about how to create pitches and presentations that inspire action. Here's what the science and evidence says about what actually persuades audiences.
- 2Lesson 2: What is behavioral science & how does it help us persuade audiences? An introduction to the mental shortcuts, thinking errors, and cognitive hacks we can use to make our message more memorable (and support our clients through their often irrational decision-making process).
- 3Lesson 3: How to be remembered. Persuasive presentations and pitching happen when your message is clearly understood and remembered. We'll walk through a proven presentation framework used by university professors, scientists, marketers, and the world's most popular TED speakers.
- 4Lesson 4: Scientific slide craft. How to use predictive AI tools, psychological design principles, and behavioral science to create presentation slides that are impossible to forget.
- 5Lesson 5: A simple framework for persuasive presentations. We'll walk through a framework to help you quickly figure out how to craft your presentation deck or pitch so it uses the best persuasion tools and slide design for your audience.
30 Day Money Back Guarantee
You are fully protected by the Choice Hacking 30 Day Money Back Guarantee. If you enroll in the course, complete all of the quizzes, and you are unsatisfied, don't worry.
You can get a full refund within 30 days after your purchase, no questions asked.
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Don't just listen to us...
Global Consumer Business Insights & Analytics Lead, GSK
Examples and use cases bring concepts alive
Very well prepared, bite-sized training full of examples and use cases to bring concepts alive.
Nice one for marketers at different level of knowledge on BeSci.
Course: Behavioral Science + Psychology 101
VP Organizational Learning and Development
This [course] was fantastic.
Loved the course format and the bite size learning as well as the resources and templates.
The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.
Course: Behavioral Science & Psychology 101
Founder, Opendoor Marketing
Now to find some clients to implement this on!
Just received my latest certification on "Behavioural Science and Psychology 101 for Marketers". Some great insights into why we do what we do (note: humans aren't as logical as we would like to think).
Course: Behavioral Science & Psychology 101