Social Proof: Amazon Best Sellers

Certifications: Showing certifications and verifications from trusted outside entities is a great way to convince customers they can trust your brand. This principle is potent for products that could have significant legal or financial consequences if done poorly (such as taxes, in this example). 

expat tax authority

More examples of Authority

[tcb_post_list query=”{‘paged’:1,’filter’:’custom’,’post_type’:|{|’post’|}|,’related’:|{||}|,’orderby’:’date’,’order’:’DESC’,’posts_per_page’:’6′,’offset’:’1′,’no_posts_text’:’There are no posts to display.’,’exclude_current_post’:|{||}|,’queried_object’:{‘ID’:3790,’post_author’:’1′,’post_type’:’post’},’sticky’:|{||}|,’rules’:|{|{‘taxonomy’:’post_tag’,’terms’:|{|’103’|}|,’operator’:’IN’}|}|}” type=”grid” columns-d=”3″ columns-t=”2″ columns-m=”1″ vertical-space-d=”10″ horizontal-space-d=”10″ ct=”post_list-43437″ ct-name=”Small size 04″ tcb-elem-type=”post_list” pagination-type=”load_more” pages_near_current=”2″ css=”tve-u-17614c43313″ horizontal-space-t=”20″ vertical-space-t=”20″ horizontal-space-m=”0″ article-tcb_hover_state_parent=”” element-name=”Post List” total_post_count=”24″ total_sticky_count=”0″ posts_per_page=”6″ featured-content=”0″ disabled-links=”1″ no_posts_text=”” article-permalink=”|{|tcb-article-permalink|}|” class=” ][tcb_post_list_dynamic_style]@media (min-width: 300px){[].tcb-post-list #post-[tcb_the_id] []{background-image: url(“[tcb_featured_image_url size=thumbnail]”) !important;}}[/tcb_post_list_dynamic_style]

[tcb_post_title link=’1′ rel=’0′ target=’0′ inline=’1′ css=’tve-u-17614c4331b’ static-link='{“className”:”tve-froala”,”href”:”https://lp-build.thrivethemes.com/leo-vel-orci-porta-non-pulvinar-neque/”,”title”:”Leo vel orci porta non pulvinar neque”,”data-css”:”tve-u-17614c4331b”,”class”:”tve-froala”}’ link-css-attr=”tve-u-17614c4331b”]

[/tcb_post_list][tcb_pagination data-list=’tve-u-17614c43313′ data-type=’load_more’]Load More[/tcb_pagination]