Real-time Social Proof: With real-time data available to customers, Social Proof can help new customers convert as new people pop up on their screens.
In this example, from Amazon arbitrage platform ScoutIQ, “Kayla from Washington, DC” has just joined the platform, de-risking the platform for other potential customers.
This is an example of Social Proof where ethics and potentially laws may come into play. Data like this needs to be real data, as otherwise it could be considered a dark pattern, or fraud.
Source: ScoutIQ
More examples of Social Proof
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