In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
fresh start effect
Peak-end Rule Examples
December 7, 2020This principle states that people judge an experience based on how they felt at its peak and its end, not…Scarcity: Booking
December 1, 2020Deadline: In this example from eBay, the auction clock serves as a deadline by which users need to submit their final…Goal Gradient: Thread
April 24, 2021The Goal Gradient Effect can help maintain engagement in an experience. In this email example, Peloton - the digitally-enabled spin…