Continuing the theme of keeping it real, in this video we take a look at the exact scarcity marketing sequence we used on one of our product launches. And by exact, I mean: you’ll see the actual emails we sent, the exact timings of when we sent them and the sales results corresponding to them.
furniture and housewares
Unity: Planet Fitness
December 10, 2020Checklist of commonalities: In this email, fashion brand Bonobos uses a checklist that customers can mentally complete. The subtle message…Bizarreness Effect
December 7, 2020This effect states that people are more like to remember things that standout from the norm or contain unexpected twists.…Cashless Effect: Panera Bread
December 7, 2020Certifications: Showing certifications and verifications from trusted outside entities is a great way to convince customers they can trust your brand.…