To start with, we’ll take a look at some proof. That way, you’ll see that the recipes in this course actually work (and produce some impressive results) in the real world and aren’t just marketing theory.
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Unity: Bonobos
December 10, 2020Checklist of commonalities: In this email, fashion brand Bonobos uses a checklist that customers can mentally complete. The subtle message…Peak-end Rule: Chickfila
December 7, 2020Certifications: Showing certifications and verifications from trusted outside entities is a great way to convince customers they can trust your brand.…Social Proof: Casper Mattresses
November 29, 2020Certifications: Showing certifications and verifications from trusted outside entities is a great way to convince customers they can trust your brand.…