In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
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Authority: DDB
November 29, 2020Certifications: Showing certifications and verifications from trusted outside entities is a great way to convince customers they can trust your brand.…Reciprocity: Starbucks Happy Hour
November 29, 2020Certifications: Showing certifications and verifications from trusted outside entities is a great way to convince customers they can trust your brand.…Fitness Examples
November 30, 2020