Framing Effect: Walmart+
December 7, 2020
Disney’s MagicBand is an “all-in-one device that effortlessly connects you to all [your] vacation choices”. When wearing the MagicBand, guests…
peak end rule
IKEA Effect
December 8, 2020This principle states that people attribute more value to products they’ve helped create. It's named after IKEA brand furniture, which…Reciprocity
November 29, 2020This principle states that humans are hardwired to repay what another person has given us. In fact, according to sociologist…