In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
telecom
Cashless Effect: Panera Bread
December 7, 2020Certifications: Showing certifications and verifications from trusted outside entities is a great way to convince customers they can trust your brand.…Social Proof: Kix Cereal
December 9, 2020Certifications: Showing certifications and verifications from trusted outside entities is a great way to convince customers they can trust your brand.…Fitness Examples
November 30, 2020