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Peak-end Rule Examples
December 7, 2020This principle states that people judge an experience based on how they felt at its peak and its end, not…Scarcity: Booking
December 1, 2020Deadline: In this example from eBay, the auction clock serves as a deadline by which users need to submit their final…Goal Gradient: Thread
April 24, 2021The Goal Gradient Effect can help maintain engagement in an experience. In this email example, Peloton - the digitally-enabled spin…