Unity: Bonobos
December 10, 2020
Checklist of commonalities: In this email, fashion brand Bonobos uses a checklist that customers can mentally complete. The subtle message…
commitment consistency
Peak-end Rule: Chickfila
December 7, 2020Certifications: Showing certifications and verifications from trusted outside entities is a great way to convince customers they can trust your brand.…Social Proof: Casper Mattresses
November 29, 2020Certifications: Showing certifications and verifications from trusted outside entities is a great way to convince customers they can trust your brand.…