Marketing - user experience - product design
Supercharge your work with a course.
Want to learn more about solving your most difficult marketing, UX, and product design challenges?
Choice Hacking courses can help.
Welcome! Take a look around...
Like yourself, I'm excited about the potential of applying behavioral science and psychology to my work and life. I've been lucky enough to do it for more than a decade, and now I want to help others do the same.
I created Choice Hacking with the mission to help 100M people learn to apply behavioral science and psychology to their work in marketing, customer experience, and product design.
My hope is that you'll join myself and the hundreds of others who've found these principles to be critical components of our professional (and personal) toolkits.
-Jen Clinehens
Founder and Managing Director, Choice Hacking
All Courses Include:
So... what do you want to do?
Build foundational skills
Build a strong foundation of practical psychology and behavioral science knowledge.
Tackle your biggest challenges
Apply your knowledge to solve business problems using psychology and behavioral science.
Grow your business and get an edge
Learn how evidence-based approaches can help you find more clients, win more pitches, and get ahead.
Choice Hacking is trusted by the people who lead the world's best brands...
Foundational Skills
Learn fundamental behavioral science and psychology skills illustrated with real-world examples and simple frameworks for application.
Foundational Skills courses are focused, practical, and will get you from thinking about these topics to applying them right away.
MOST POPULAR
Most popular
Behavioral Science + Psychology 101
Getting to Yes
Behavioral Science
& Psychology 101
for Marketers
Learn the basics of applied behavioral science and psychology with 100+ real-world examples and 20 of the most effective principles.
Getting to Yes:
Persuasive Marketing Messages
Learn the seven foundational principles of persuasion and how to apply them to sales and marketing communications.
Behavioral Science
& Psychology 101
for Marketers
Learn the basics of applied behavioral science and psychology with 100+ real-world examples and 20 of the most effective principles.
Getting to Yes:
Persuasion 101
for Marketers
Learn the seven foundational principles of persuasion and how to apply them to sales and marketing.
Tackle your biggest challenges
Build the kind of skills that will help you crack your customers' secret thoughts, motivations, needs, and pain points.
These courses go beyond the obvious, to give you an edge in your work and on your resume.
How to Create Persuasive Experiences
Learn how to create a consistent and effective customer experience across multiple channels, using behavioral science and psychology.
Webinar: How to Drive Customer Engagement with EMOTION
In this pre-recorded 60 minute webinar, you'll learn how to use the power of EMOTION to create meaning relationships with customers - not just transactional ones.
How to Create Customer Journey Maps
Learn how to create a customer journey map that improves your marketing and customer experiences (and doesn't just sit in a drawer).
Skills to grow your business
Behavioral science and psychology aren't just for customers - you can use them to get more clients, be more persuasive, and grow your business.
These are courses that help you navigate the psychological side of business, from persuasion to pitching to finding more clients.
Coming Soon...
How to Craft Persuasive Presentations
Take this course if you want to get more ideas sold, win more pitches, and get people talking about your presentation.
Coming Soon...
Use Psychology to Find More Clients
Learn how to find more (and better) clients when you apply the power of behavioral science and psychology to your sales process.
Did you know that some employers will reimburse the cost of a Choice Hacking course?
[Here's an email template that can help you make the case for reimbursement.]