
We've all been there:
Spending hundreds of hours and thousands of dollars, skipping nights out (maybe even shedding some tears) to create an ad that we love...

Just to watch it fall flat on its face when it's launched.

But it's no wonder we're making marketing that gets ignored...
Most of us spend so much time getting caught up in daily distractions: this year's marketing trends, client demands, deadlines, budget cuts, award shows, a powerful new social media platform, or the latest piece of research...
And we spend so much time and energy being distracted by these shiny objects, that we forget about the one thing that drives all of the rest of it:
The human brain.
Even though the world has changed massively in just a few years, very little has actually changed about the way our brains process information, make decisions, and decide what to buy.
Once you understand how people think, feel, and why they behave the way they do, you'll transform your marketing from boring to buzz-worthy.
Introducing
Behavioral Science +
Psychology 101
[for Marketers]
Transform your marketing from boring to buzz-worthy, with science.
Make customers feel like you're reading their minds...
In this self-paced course, you'll unlock the drivers how why we think, feel, and act the way we do. And how behavioral science and psychology applied to marketing can build emotional bonds with brand people don't want to break, trigger sales, and get people to buy from you over and over again (without manipulation or tricks).
By the end of the course, you'll understand:
And your customers will go from this...

to this.

The Choice Hacking Approach
With 20+ years of teaching experience, I've developed a research-based approach that leverages interactivity, engaging course materials, and self-reflection.

Here’s What You’ll Get When You Sign Up:
step-by-step video lessons
This self-directed course is video-driven and augmented with quizzes, worksheets, and more. You'll practice and engage with the material, so you can start applying it right away.
live Q&A office hours
We won't just talk theory in this course - for every principle you'll get at least five real-world examples of brands applying it, along with analysis to help you use it yourself.
Your instructor is always available for questions and clarification over email, so you'll never get stuck.
Real-world examples
We won't just talk theory in this course - for every principle you'll get at least five real-world examples of brands applying it, along with analysis to help you use it yourself.
Led by Jennifer Clinehens, MS/MBA
After years creating science-powered customer experiences in ad agencies, client-side, and startup roles, I've developed a unique approach to customer experience that leverages Behavioral Science and psychology.
In my career, I've been lucky enough to work with some of world's best brands, including:




But the thing I'm the proudest of is founding Choice Hacking and building a global community of creative business people that want to learn more about using psychology and behavioral science in their work.
I hope you'll join us!
- Jen
What students have to say about my courses...
Bilge B.
Global Consumer Business Insights & Analytics Lead, GSK
Examples and use cases bring concepts alive
Very well prepared, bite-sized training full of examples and use cases to bring concepts alive.
Nice one for marketers at different level of knowledge on BeSci.
Course: Behavioral Science + Psychology 101
Ryan D.
VP Organizational Learning and Development
This [course] was fantastic.
Loved the course format and the bite size learning as well as the resources and templates.
The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.
Course: Behavioral Science & Psychology 101
Muss H.
Strategic Customer Insight Manager, TSB
Highly recommend it... [to] all Marketeers
Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey...
I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.
Course: How to Create Persuasive Experiences
Syllabus
What you'll learn in this course
Skill up. Stand out.
When you complete the course you'll get a personalised blockchain-registered course certificate to add to your CV, resume, or LinkedIn profile (in just one click).
Each certificate is assigned a unique identifier code that's only generated once you complete the course.


FREE GIFT
Get a free eBook when you enroll (valued at $50)
50 Real-World Examples of Behavioral Science and Psychology in Action
This eBook outlines 50 examples of how brands like Airbnb, Peloton, Starbucks, Netflix, McDonald's, and more apply the principles we'll cover in this course.
Free Gift
How Behavioral Science + Psychology Can Perfect Your Marketing
There are countless ways to apply these concepts, but here a few of the most important:
- Get customers to notice your brand, and choose it over others: Behavioral science and psychology can help you create meaningful messages that resonate with what customers think, feel, and need on a subconscious level.
- Frame creative communications: Behavioral Science and Psychology can help us understand what, when, and how communications can move customers. You will better understand how consumers form memories and opinions, what catches their attention, and ultimately what moves them to take action.
- Design more effective “choice architecture”: Choice architecture is the way we present a choice, and how this presentation influences decisions. BeSci and psychology can help us understand how many product options to show, how to price products, and what language to use when describing sales and promotions.
30 Day Money Back Guarantee
You are fully protected by the Choice Hacking 30 Day Money Back Guarantee. If you enroll in the course, complete all of the quizzes, and you are unsatisfied, don't worry. You can get a full refund within 30 days after your purchase, no questions asked.
- Jen
is this course right for me?
This course IS a good fit if...
this course is not A Fit if...
faq
This course is tailored for those who work in marketing and advertising, particularly in communications. It's a good fit for marketing managers of all types, customer insights specialists, designers, strategists, and copywriters.
Yes!
Every mini-course comes with free access to two live Q&A sessions with Jen Clinehens - author, behavior change strategist, and founder of Choice Hacking (and your instructor for this course!).
These Q&A sessions will be recorded and made available to students.
I make every effort to accommodate different time zones and needs, but if you are unable to attend you can send questions in via email.
Mini-courses do not include coaching or consulting time, but I'm happy to answer any and all questions in the live Q&A sessions or via email.
All courses include a 30-day money back guarantee - I just ask that you complete all the quizzes before deciding if the course if for you. To learn more about our refund policy, click here.
trusted By people at the World's Best Brands
Choice Hacking's educational resources are trusted by people across the world, in some of the best and biggest businesses out there. Here are few:

enroll NOW to Get
instant access:
join for only:
$249 USD (plus tax)
Now to find some clients to implement this on!
Just received my latest certification on "Behavioural Science and Psychology 101 for Marketers". Some great insights into why we do what we do (note: humans aren't as logical as we would like to think).
Brett C. // Founder, Opendoor Marketing
Magnificently designed course!
Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.
Livyo H.// Digital Analytics Expert, BSH
This mini course was fantastic.
"The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.
Loved the course format and the bite size learning as well as the resources and templates.
Ryan D. // VP Organizational Learning and Development
Examples and use cases bring concepts alive
"Very well prepared, bite-sized training full of examples and use cases to bring concepts alive.
Nice one for marketers at different level of knowledge on BeSci."
Bilge Balci // Global Consumer Business Insights & Analytics Lead, GSK