We’ll talk about refining your offer to make it more “buyable,” get the word out about your services (without cold calling or emailing), and win over new potential clients with a behavioral science-based system.

How to ask questions that clarify your clients’ needs, uncover challenges they didn’t know they had, and build trust to make saying “yes” easy for clients. 

Discover a simple, evidence-based framework that makes sales presentations, pitching, and proposal documents easy, low-stress, and persuasive. For those in industries that don’t pitch or do traditional sales presentations, don’t worry – we’ll also talk about creating killer proposal documents. 

Pricing your services is about more than covering your costs, being the cheapest in your market, or having a competitive per-hour rate. Pricing is actually a psychological tool that sends Invisible Signals to your clients. Understanding how people decide between options can help your pricing and price structures work for you (not against you).  

As much as we’d like to avoid it, negotiation is often a part of the proposal, pitching, and sales process. So how can we prepare, what do we give up, and how do we know when to walk away?

In this lesson, I’ll break down the science of trust – how to build it, maintain it throughout an engagement, and parlay it into more work and client referrals. 

Learn the most common reasons clients say no to consultants, agencies, and freelancers and how to persuasively counter them (without compromising your work or your budget).