Getting to Yes:
Persuasive Marketing Messages
so your marketing communications will be more meaningful and effective.
Master the shift from doubt to decision.
This 3-part video course dives deep into the psychology and behavioral science behind which ads make people say “yes” and why.
Getting to Yes:
Persuasive Marketing Messages
Can marketing persuade?
It’s a hot topic in the marketing community – do the levers of marketing (price, promotion, placement, and product) have the power to persuade?
It is true that marketing (in most situations) can’t create demand – a concept that is often confused with persuasion. But a fundamental misunderstanding of consumer psychology and the science of decision-making leads people to claim that “marketing can’t persuade.”
In this course, we’ll break down the myths of persuasion and the science of how marketing can:
- Shape Perceptions
- Trigger Emotional Responses
- Develop Emotional Attachments
- Address Pain Points
- Leverage Social Proof
- Create Urgency
- and more
To persuade customers in conscious – and (ethically) subconscious – ways.
Join 1000+ delighted learners who ❤️ our courses
Don't just listen to us - our learners are amazing folks that work at startups, scale-ups, and big brands around the globe. People at brands like Google, Meta, LinkedIn, Fidelity Investments, Santander, Lowes, and more trust Choice Hacking Academy to help them level-up their skills.
Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSKExamples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”
Brett C.Founder, Opedndoor MarketingNow to find some clients to implement this on! Just received my latest certification on “Behavioral Science and Psychology for Marketers.” Some great insights into why we do what we do (note: humans aren’t as logical as we would like to think).
Ryan D.VP Organizational Learning & DevelopmentThis course was fantastic. “The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. Love the course format and the bite-sized learning as well as the resources and templates.”
Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSKExamples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”
Muss H.Highly recommend it… [to] all Marketeers
“Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey…
I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.”
Livyo H.Digital Analytics Expert at BSHMagnificently designed course!
Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.
Elane V.Creative Director, Standard Bank GroupPractical applications of Behavioral Science “Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.
#behaviouraleconomics #behavioralscience”
Erik L.A really well done course!
As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.
By the end of this course, you’ll understand...
And your customers will go from this...
To this:
Here’s what you get when you sign up:
Step-by-Step Video Lessons
Course Completion Certificate
Free eBook When You Enroll
And that’s not all…
Step-by-step video lessons
All courses are easy to understand and follow so it's simple to apply what you learn - right away.
Real-world examples & case studies
Seeing these concepts come alive with real examples and case studies cements the knowledge and sparks your imagination.
Expert tools & frameworks that accelerate change
Every course includes battle-tested frameworks, worksheets, cheat sheets, shortcuts, and tools.
30-day money-back guarantee
When you purchase a Choice Hacking course, you're protected by our 30-day money-back guarantee. Simply finish every quiz in the course and if you aren't satisfied, you'll get your money back, no questions asked.
Certified courses you can add to LinkedIn with one click
Every course offers a completion certificate that you can print out, share, or add to your LinkedIn and CV.
Lifetime access so you can reference what you learned
When you purchase a Choice Hacking course, certification, or workshop, you get access forever (and that includes all course updates and additional resources I add).
Guru-free instruction that is practical and valuable
Every course, workshop, and certification has been developed by experienced and respected industry experts who hold advanced degrees in their field.
Pro Members: Live Office Hours, Workshops and Masterminds
Pro Members get access to every course, workshop, and certification program on the platform as well as weekly live Office Hours, Workshops, and Mastermind guest calls.
You are fully protected by the Choice Hacking 30 Day Money Back Guarantee
If you enroll in the course, complete all of the quizzes, and you are unsatisfied, don't worry. You can get a full refund within 30 days after your purchase, no questions asked.
Course Syllabus
Part 1: Buyer Decision-Making Fundamentals
In this lesson, you’ll discover the essential principles of how customers think, make decisions, and are persuaded by marketing. From our systematic errors in thinking to seemingly irrational behavior, you’ll learn the keys to designing marketing that is creative, effective, and persuasive.
Lesson Outcomes: You’ll leave this lesson with a strong understanding of the hidden forces that power decision-making and how to create messages that resonate with these subconscious drivers.
Part 2: Persuasive Marketing Essentials (Myth-Busting and More)
In this lesson, you’ll discover the seven key principles of evidence-based persuasion. For each of the principles introduced, you’ll get at least 10 examples of how brands apply each in the real world, and how to avoid common mistakes when using them.
Lesson Outcomes: You’ll leave this section with a strong foundational knowledge of persuasion principles, along with 70+ real-world examples of these effects in action.
Part 3: A simple psychology framework for irresistible marketing
In this section, I’ll introduce a simple evidence-based model for turning our persuasion principles into meaningful and effective marketing communications that speak directly to people’s motivations, needs, and desires.
Lesson Outcomes: Hit the ground running with a pragmatic framework you can start applying right away.
This course is led by Jen Clinehens, MS/MBA
After years of creating psychology-powered marketing and customer experiences, I've developed a unique (and effective) approach that leverages Behavioral Science, psychology, neuromarketing and more.
In my career, I've been lucky enough to work with some of the world's best brands, like:
But the thing I'm the proudest of is founding Choice Hacking and building a global community of creative business people who want to learn more about using marketing psychology and behavioral science in their work.
I hope you join us 😃
-Jen
The Choice Hacking
Training Approach
With 20+ years of training and teaching experience, I’ve developed an instruction approach that uses interactivity, engaging course materials, and self-reflection. Every Choice Hacking course is built on this three-pillar model:
Trusted by people from brands like:
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FAQs
Will I be able to ask questions?
Yes!
Every course allows you direct access to email your instructor with any questions that you might have.
Pro Members will also get access to live weekly Office Hours, Masterminds, and Workshops as well as discussion boards.
Does this course included one-on-one time with the instructor?
No – individual courses do not include coaching or consulting time, but I’m happy to answer any and all questions via email.
Pro Members get access to live weekly Office Hours, Masterminds, and Workshops as well as discussion boards.
What is your refund policy?
All courses include a 30-day money back guarantee – but I ask that you complete all the quizzes before deciding if the course if for you. To learn more about our refund policy, click here.
Enroll Today To Get Instant Access:
Course Only
$150
USD
- Instant lifetime access
- In-depth and actionable video lessons
- Easy-to-follow templates & cheatsheets
- Step-by-step worksheets
- 100+ real world examples and case studies
- My proprietary method to get from customer challenge to behavioral solution in just 3 steps
- FREE GIFT: eBook "50 Real-World Examples of Behavioral Science and Psychology in Action" (worth $50)
- Certificate of completion to show off your knowledge (blockchain certified)
- Add your certificate to LinkedIn with one click
Unlimited All-Access Pro Membership
$1500
USD
- Instant access to more than $2000+ worth of courses and workshops (including Behavioral Science & Psychology 101)
- Lifetime access to weekly live events (a value of $10k+ per year). Get expert advice and group coaching in Office Hours, learn from guest experts in Masterminds, and dive deep into topics with Workshops.
- Pay once and get lifetime access to all current and future Choice Hacking resources
- Get access to every current and future Choice Hacking course, workshop, and certification
- Pay once, get lifetime access that never renews or expires
- 20% discount on one-on-one coaching
- Discounts on consulting projects and one-to-one project support
- Add certificates to LinkedIn with just one click
YasifeMarketing Customer Experience Manager“I’m loving it – there’s so many examples and useful information. I like the pace too – one module a week is perfect.”
DimitriosContent Marketer“Amazing as all the courses, Jen! AMAZING ⭐⭐⭐⭐⭐”
Dickon K.Co-founder, Marketer, UX Designer“This course was very helpful. I will be rewatching many different sections. Thank you!”
George B.“Loved it! The case studies were really useful and each lesson is broken down into manageable, insightful chunks. I’ll be taking up another course soon for sure :)”
Julien B.Partner, Head of Strategy“Loved it. It was clear and simple. The format is surprisingly effective…easy to understand and to remember.”
GregConsultant“I think the content was great! It was also organized well. I like that you can download the slides and how you created worksheets. You have done a good job of creating valuable content, keep up the good work.”
Laurin G.“Thank you for explaining in detail how important marketing is for your own business. I learned a lot as all of this was new information to me. I will be going through this course again to pick up more info I might have missed the first time around. Thank you again!”
Chandi K.“[The course was] simple, clear and backed by evidence. Love it.”
Philip Z.Head of User ExperienceExcellent content. It’s also great to have quotes to share with stakeholders :). Tight, well presented and worth the time.
Elane V.Creative DirectorPractical applications of Behavioral Science
“Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.
#behaviouraleconomics #behavioralscience”
Ryan D. VP Organizational Learning and DevelopmentThis course was fantastic.
“The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.
Loved the course format and the bite size learning as well as the resources and templates.”
Erik L.Owner and DirectorAs a participant you get a new, inspiring and positive view of how customers really think and act.
Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.