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Getting to Yes:
Persuasive Marketing Messages

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This self-paced course introduces you to the science of persuasion
so your marketing communications will be more meaningful and effective.

Master the shift from doubt to decision.

This 3-part video course dives deep into the psychology and behavioral science behind which ads make people say “yes” and why.

 
❌ Stop relying on guesswork and outdated ad strategies.
 
✅ Start using proven, science-backed methods to tap directly into the subconscious triggers that drive your customers to take action.
Get Unlimited Access to All CoursesAdd This Course to Cart
An iPad and a laptop are shown. The iPad screen displays a "ChoiceHacking" course titled "Getting to Yes: Persuasion 101 for Marketers." The laptop screen shows a close-up image of a person's bearded face with the text "Emotions, imagination, and irrationality.
Introducing

Getting to Yes: 
Persuasive Marketing Messages

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Can marketing persuade?

It’s a hot topic in the marketing community – do the levers of marketing (price, promotion, placement, and product) have the power to persuade? 

It is true that marketing (in most situations) can’t create demand – a concept that is often confused with persuasion. But a fundamental misunderstanding of consumer psychology and the science of decision-making leads people to claim that “marketing can’t persuade.”

In this course, we’ll break down the myths of persuasion and the science of how marketing can:  

  • Shape Perceptions
  • Trigger Emotional Responses
  • Develop Emotional Attachments
  • Address Pain Points
  • Leverage Social Proof
  • Create Urgency
  • and more

To persuade customers in conscious – and (ethically) subconscious – ways.

Join 1000+ delighted learners who ❤️ our courses

Don't just listen to us - our learners are amazing folks that work at startups, scale-ups, and big brands around the globe. People at brands like Google, Meta, LinkedIn, Fidelity Investments, Santander, Lowes, and more trust Choice Hacking Academy to help them level-up their skills.

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK

Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Brett C.Founder, Opedndoor Marketing

Now to find some clients to implement this on! Just received my latest certification on “Behavioral Science and Psychology for Marketers.” Some great insights into why we do what we do (note: humans aren’t as logical as we would like to think).

Ryan D.VP Organizational Learning & Development

This course was fantastic. “The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. Love the course format and the bite-sized learning as well as the resources and templates.”

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK

Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Muss H.

Highly recommend it… [to] all Marketeers

“Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey…

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.”

Livyo H.Digital Analytics Expert at BSH

Magnificently designed course! 

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Elane V.Creative Director, Standard Bank Group

Practical applications of Behavioral Science “Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience”

Erik L.

A really well done course!

As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

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By the end of this course, you’ll understand...

  • Why people are persuaded by some ads but not others
  • How to ethically harness evidence-based persuasion in your work
  • A simple psychology framework for persuasive marketing you can start using right away

And your customers will go from this...

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To this:

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Here’s what you get when you sign up:

Your success is our success. That's why every course is designed with busy professionals in mind—people who, like us, need to learn and apply these lessons in the real world with real brands, fast.
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Step-by-Step Video Lessons
I've broken down topics into bite-sized videos that take you step-by-step through each concept, making it easy to learn and feel like you're making progress.
A course certificate from Choice Hacking awarded to Jennifer Clinehens for completing the course on "Getting to Yes: Persuasive Marketing Messages" with the course ID 324554, dated 12/13/2026. The certificate includes a signature of the founder, Jennifer Clinehens.
Course Completion Certificate 
Once you've finished your course, you'll get a blockchain-registered certificate to show off your accomplishment. Add it to your resume, CV, or your Linkedin profile (with just one click).
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Free eBook When You Enroll
50 Real-World Examples of Behavioral Science & Psychology in Action: This eBook has 50 examples of how brands like Peloton, Netflix, and more apply the material we cover in the course.

And that’s not all…

  • Step-by-step video lessons

    All courses are easy to understand and follow so it's simple to apply what you learn - right away.

  • Real-world examples & case studies

    Seeing these concepts come alive with real examples and case studies cements the knowledge and sparks your imagination.

  • Expert tools & frameworks that accelerate change 

    Every course includes battle-tested frameworks, worksheets, cheat sheets, shortcuts, and tools.

  • 30-day money-back guarantee

    When you purchase a Choice Hacking course, you're protected by our 30-day money-back guarantee. Simply finish every quiz in the course and if you aren't satisfied, you'll get your money back, no questions asked.

  • Certified courses you can add to LinkedIn with one click

    Every course offers a completion certificate that you can print out, share, or add to your LinkedIn and CV.

  • Lifetime access so you can reference what you learned

    When you purchase a Choice Hacking course, certification, or workshop, you get access forever (and that includes all course updates and additional resources I add).

  • Guru-free instruction that is practical and valuable

    Every course, workshop, and certification has been developed by experienced and respected industry experts who hold advanced degrees in their field.

  • Pro Members: Live Office Hours, Workshops and Masterminds

    Pro Members get access to every course, workshop, and certification program on the platform as well as weekly live Office Hours, Workshops, and Mastermind guest calls.

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You are fully protected by the Choice Hacking 30 Day Money Back Guarantee

If you enroll in the course, complete all of the quizzes, and you are unsatisfied, don't worry. You can get a full refund within 30 days after your purchase, no questions asked.

Course Syllabus

Here's exactly what we'll cover in "Getting to Yes: Persuasive Marketing Messages":
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Part 1: Buyer Decision-Making Fundamentals

In this lesson, you’ll discover the essential principles of how customers think, make decisions, and are persuaded by marketing. From our systematic errors in thinking to seemingly irrational behavior, you’ll learn the keys to designing marketing that is creative, effective, and persuasive.

Lesson Outcomes: You’ll leave this lesson with a strong understanding of the hidden forces that power decision-making and how to create messages that resonate with these subconscious drivers.

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Part 2: Persuasive Marketing Essentials (Myth-Busting and More)

In this lesson, you’ll discover the seven key principles of evidence-based persuasion. For each of the principles introduced, you’ll get at least 10 examples of how brands apply each in the real world, and how to avoid common mistakes when using them.

Lesson Outcomes: You’ll leave this section with a strong foundational knowledge of persuasion principles, along with 70+ real-world examples of these effects in action. 

A laptop displaying a digital marketing funnel flowchart. The chart has five stages: Awareness, Research, Consideration, Purchase, and Post-Purchase. Each stage contains boxes representing different steps or actions. The screen has blurred text and icons.

Part 3: A simple psychology framework for irresistible marketing

In this section, I’ll introduce a simple evidence-based model for turning our persuasion principles into meaningful and effective marketing communications that speak directly to people’s motivations, needs, and desires.

Lesson Outcomes: Hit the ground running with a pragmatic framework you can start applying right away. 

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This course is led by Jen Clinehens, MS/MBA

After years of creating psychology-powered marketing and customer experiences, I've developed a unique (and effective) approach that leverages Behavioral Science, psychology, neuromarketing and more.

In my career, I've been lucky enough to work with some of the world's best brands, like:

The image shows a yellow McDonald's logo, which consists of two golden arches forming the letter "M." The background is transparent.AT&T logoThe image shows the Adidas logo, which features three diagonal black stripes forming a triangle and the brand name "adidas" written in lowercase black letters beneath the stripes.

But the thing I'm the proudest of is founding Choice Hacking and building a global community of creative business people who want to learn more about using marketing psychology and behavioral science in their work.

I hope you join us 😃

-Jen

"A woman with long brown hair smiles warmly at the camera. She has light-colored eyes, and her skin is fair. She is wearing a light-colored shirt, and her hair is gently blowing to the side. The background is a gradient of purple transitioning to pink, giving a soft and colorful effect.
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The Choice Hacking
Training Approach

With 20+ years of training and teaching experience, I’ve developed an instruction approach that uses interactivity, engaging course materials, and self-reflection. Every Choice Hacking course is built on this three-pillar model:

  • Learn:  Engaging video courses that include worksheets and cheat sheets will help you learn and apply faster. 
  • Reflect: Learn to identify behavioral challenges in your own business and how to solve them while working through the course.
  • Practice: Analysis, quizzes, and real-world examples help you cement and apply your knowledge. 

Trusted by people from brands like:

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Is this course right for you?

This course isn't a perfect fit for everyone. If you want to know if this course is a good fit for you, then consider the following:

This course is not a good fit if...

  • You believe that Behavioral Science is a "silver bullet" that will instantly solve all your problems. Even though these principles are a leg up, your results may vary depending on your market, customer base, industry, and execution.
  • You want to learn these principles to manipulate your customers into doing something they don't actually want to do or that isn't in their best interests.

This course is a good fit if...

  • You want to go from depending on educated guesswork and your gut to developing marketing messages that speak directly to people's deepest desires, fears, and motivations.
  • You're a beginner or intermediate learner interested in traveling the road from basic principles to application.

FAQs

Frequently Asked Questions about this course:

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  • My proprietary method to get from customer challenge to behavioral solution in just 3 steps
  • FREE GIFT: eBook "50 Real-World Examples of Behavioral Science and Psychology in Action" (worth $50)
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YasifeMarketing Customer Experience Manager

“I’m loving it – there’s so many examples and useful information. I like the pace too – one module a week is perfect.”

DimitriosContent Marketer

“Amazing as all the courses, Jen! AMAZING ⭐⭐⭐⭐⭐”

Dickon K.Co-founder, Marketer, UX Designer

“This course was very helpful. I will be rewatching many different sections. Thank you!”

George B.

“Loved it! The case studies were really useful and each lesson is broken down into manageable, insightful chunks. I’ll be taking up another course soon for sure :)”

Julien B.Partner, Head of Strategy

“Loved it. It was clear and simple. The format is surprisingly effective…easy to understand and to remember.”

GregConsultant

“I think the content was great! It was also organized well. I like that you can download the slides and how you created worksheets. You have done a good job of creating valuable content, keep up the good work.”

Laurin G.

“Thank you for explaining in detail how important marketing is for your own business. I learned a lot as all of this was new information to me. I will be going through this course again to pick up more info I might have missed the first time around. Thank you again!”

Chandi K.

“[The course was] simple, clear and backed by evidence. Love it.”

Philip Z.Head of User Experience

Excellent content. It’s also great to have quotes to share with stakeholders :). Tight, well presented and worth the time.

Elane V.Creative Director

Practical applications of Behavioral Science

“Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience”

Ryan D. VP Organizational Learning and Development

This course was fantastic. 

“The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. 

Loved the course format and the bite size learning as well as the resources and templates.”

Erik L.Owner and Director

As a participant you get a new, inspiring and positive view of how customers really think and act. 

Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.