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A step-by-step video course to help you build a customer journey map (and get the business on board) in just a few hours:

Learn what makes buyers tick

with a customer journey map👇 

This 7 lesson video course is packed with proven approaches that will help you create experiences you're proud to deliver to customers.

❌ Stop feeling like your marketing is

a shot in the dark. 

✅ Start uncovering people's

deepest desires, fears,

and challenges.

Get inside your customers' heads & hearts... 

This 7 lesson video course is packed with proven and timeless approaches that will help you deliver ads and experiences you're proud to deliver to customers.

❌ Stop feeling like your marketing is a shot in the dark. 

✅ Start uncovering people's deepest desires, fears, and challenges.


Creating Magnificent

Journey Maps

Version 3.0  updated Spring 2024

The dirty secret about customer journey maps is that many are created, but very few succeed.

But in Creating Magnificent Journey Maps, we go beyond the basics

to make sure your journey map isn't just created, but that it's used to make a difference. 

Here's how Creating Magnificent Journey Maps is different...

Step-by-Step Video Lessons

 Easy to follow but pragmatic and practical, bit-sized video lessons help get you from zero to journey map fast.

A Plug-and-Play Framework

Hit the ground running with a practical framework that distills exactly what you need to know.


Customer Journey Map & Persona Examples

Learn what works and what doesn't, from real examples with analysis and explanations.

FREE Journey Mapping Software

No software? No problem. With your enrollment in this course, you'll get free access to the Uxpressia Pro journey mapping and persona design platform. 

“I was tired of creating journey maps that took months to create but never got used…”

You can learn how to create a journey map anywhere. There are dozens of books and courses that can teach you the mechanics of building a map.

But only “Creating Magnificent Journey Maps” teaches you how to build a map, persuade stakeholders to fund the project, and get people to use the map to transform your experience.

*NEW to version 2.0, you'll also learn how to apply behavioral science and psychology to your journey map in order to make it even more effective.

Choice Hacking is trusted by people at the world's biggest brands:  

Logo Image Feb 2023

Join 1000s of Choice Hacking's happy learners:

"I'm loving it - there's so many examples and useful information. I like the pace too - one module a week is perfect."



"Loved all the examples in the course, it makes learning so much easier. Specifically the 20 examples of journey maps with your comments."



"Thank you. I'm really enjoying your content and will use it for our new product launch in Nigeria."



"This is a very relevant course for me. I work in marketing and I never feel like we understand what the customer is thinking and feeling. But now we do, thanks to you!"


CX Manager

A really well done course!

As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

Course: Getting to Yes

Erik L. // Owner and Director, REINVENTIS Innovation

Magnificently designed course!

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Course: How to Create Persuasive Experiences

Livyo H. // Digital Analytics Expert at BSH

Examples and use cases bring concepts alive

"Very well prepared, bite-sized training full of examples and use cases to bring concepts alive.

Nice one for marketers at different level of knowledge on BeSci."

Course: Behavioral Science + Psychology 101 for Marketers

Bilge B. // Global Consumer Business Insights & Analytics Lead, GSK

Practical applications of Behavioral Science

"Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience"

Course: How to Create Persuasive Experiences 

Elane V. // Creative Director, Standard Bank Group

This course was fantastic. 

"The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. 

Loved the course format and the bite size learning as well as the resources and templates."

Course:  Behavioral Science & Psychology 101 

Ryan D. // VP Organizational Learning and Development

Highly recommend it... [to] all Marketeers

"Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey...

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers."

Course: How to Create Persuasive Experiences

Muss H. // Strategic Customer Insight Manager, TSB


30 Day Money Back Guarantee

You are fully protected by the Choice Hacking 30 Day Money Back Guarantee. If you enroll in the course, complete all of the quizzes, and if, for any reason, you are unsatisfied you can get a full refund anytime within 30 days after your purchase. 

- Jen 

Upgrade your resume and LinkedIn profile with a blockchain-registered course certificate: 

You'll be able to share this unique certificate with potential employers and your professional social media networks. You can even print it out and put it up on your wall. 

Each certificate is assigned a unique identifier code that's only generated once you complete the course.  

EXAMPLE CMJM Certificate

Meet Your Instructor

Jennifer Clinehens, MS/MBA

After years spent creating science-powered customer experiences in ad agencies, client-side, and startup roles, I've developed a unique approach to customer experience that leverages Behavioral Science and psychology. 

In my career, I've been lucky enough to work with some of world's best brands, like:

But the thing I'm proudest of is founding Choice Hacking - building a global community of marketers and entrepreneurs that want to create better marketing with the power of psychology, behavioral science, and AI.

I'm excited to take you on a journey to using behavioral science and psychology to create more effective, meaningful marketing - I can't wait for you to get started! :)

- Jen

Take a peek at the course content...

This course is packed with proven and timeless approaches that will help you create

experiences you're proud to deliver to customers.

  1. 1
    Lesson 1: A refreshingly simple framework for creating a customer journey map that your business can't wait to use. In this lesson, we'll cover the fundamentals and introduce a simple framework for creating your map: What are Journey Maps? What customer and business problems do they solve? How are they constructed?
  2. 2
    Lesson 2: The 7 questions you must ask yourself before starting any journey mapping project. In this lesson, you'll discover how to build a bulletproof business case that gets your project the funding it needs, gets stakeholders on board, and get people excited about your journey map. 
  3. 3
    Lesson 3: Discover a persona creation method that goes beyond the surface to dig into your customers' deepest desires, fears, and challenges. In this lesson, we'll bust persona myths and use this misunderstood research tool gets us under the skin of our customers.
  4. 4
    Lesson 4: The truth about research and data - you'll discover the most powerful, untapped sources of customer insight and how to easily identify which ones are a waste of your time. In this lesson we'll talk about how you can use different research methods to uncover the most useful, insightful, and unexpected data for your journey map.  
  5. 5
    Lesson 5: The simple test that tells you with certainty if your journey map will fail or fly. This lesson is where it all comes together - build your hypothesis map, validate it with customers, and get it ready for prime time!
  6. 6
    NEW LESSON 6: A refreshingly simple way to apply behavioral science and psychology principles to your journey map to take it to the next level of impact. Understanding and applying why customers do what they do - not just what - will help you unlock truly mind-bending insights that transform your business. 
  7. 7
    Lesson 7: How the 3 basic elements found in every successful (business transforming) customer journey map can also help you get a bigger marketing budget. In this lesson we'll cover how to get executive buy-in, use the journey map to expand your budget, and more. 

Is this course right for me?

If you want to learn the basics of journey mapping

Ready to learn how to go from zero to journey map in a matter of hours? Then this course is for you.

If you want to make sure your efforts aren't wasted

If you're not keen to spend thousands and dollars and hundreds of hours on journey maps that fail, then take this course.

If you want to make an impact with your map

Ready to change your customer experience for the better? Then take this course. 

You're ready to change customer or user behavior

Want to influence how your users and customers behave? Then you need to visualize their behaviors, goals, pain points, and potential solutions - a journey map is the perfect tool.

You want to know how your users and customers tick

When you're ready to step inside your customers heads and hearts, then it's time for a journey map.

You are a beginner or have used journey maps before

Even if you've used or built journey maps in the past, this course has critical information about the softer side of journey mapping - getting buy-in, working with cross-functional teams, and getting stakeholders cheering on your project!

Your customer is the key to massive growth. Discover their secrets with a journey map.

Enroll in the course below and start learning how to reach them, right now. 

How to Create
Magnificent Journey Maps 3.0
Self-guided course
Live office hours
$500 USD
Please note: 
This course is now closed to new students for the rest of 2024. If you're interested in getting access, the only way you can do that is by purchasing an All-Access Lifetime Membership
  • Lifetime access to the course and any future updates
  • Access to exclusive live office hours
  • Personalized support and feedback
  • 7 actionable step-by-step video lessons
  • Easy-to-follow downloadables, cheatsheets, and more
  • Worksheets that take you through every step of the journey mapping process
  • 25+ examples and analysis of customer journey maps
  • 25+ examples and analysis of customer personas
  • FREE access to Uxpressia Pro journey mapping and persona creation software ($360 value)
  • Certificate of completion to show off your knowledge (certified via the blockchain)
  • Add your certificate on your LinkedIn profile with one click

On a mission to get 100M creative folks

applying psychology and behavioral science to their work.


Click here to join  founder Jen Clinehens for a free 60-minute workshop June 21, 2024 at 12:00 PM EST (replays will be shared).