Gain an almost unfair advantage with customer journey maps

Get a glimpse inside your customers' heads and hearts... in just a few hours. 

 If you're in a business that cares about customers,

you need to know how to create and use a customer or user journey map.

In this course, you not only learn the basics of creating a journey map, you'll also learn the soft skills that make the difference between a making journey map that radically transforms the customer experience and one that gets tossed in a drawer. 


How to Create 

Magnificent Journey Maps

The dirty secret about customer journey maps

is that many are created, but very few succeed.

But in Creating Magnificent Journey Maps, we go beyond the basics

to make sure your journey map isn't just created,

but that it's used to make a difference. 

Here's how Creating Magnificent Journey Maps is different...

Step-by-Step Video Lessons

 Easy to follow but pragmatic and practical, bit-sized video lessons help get you from zero to journey map fast. 

A Plug-and-Play Framework

Hit the ground running with a practical framework that distills exactly what you need to know.


Customer Journey Map & Persona Examples

Learn what works and what doesn't, from real examples with analysis and explanations. 

FREE Journey Mapping Software

No software? No problem. With your enrollment in this course, you'll get free access to the Uxpressia Pro journey mapping and persona design platform. 

“I was tired of creating journey maps that took months to create but never got used…”

You can learn how to create a journey map anywhere. There are dozens of books and courses that can teach you the mechanics of building a map.

But only “Creating Magnificent Journey Maps” teaches you how to build a map, persuade stakeholders to fund the project, and get people to use the map to transform your experience.

New to version 2.0, you'll also learn how to apply behavioral science and psychology to your journey map in order to make it even more effective.

Get a personalized course certificate to share with your network.

You'll be able to share this unique certificate with potential employers and your professional social media networks. You can even print it out and put it up on your wall. 

Each certificate is assigned a unique identifier code that's only generated once you complete the course.  

EXAMPLE CMJM Certificate

What students are saying

"I'm loving it - there's so many examples and useful information. I like the pace too - one module a week is perfect."



"Loved all the examples in the course, it makes learning so much easier. Specifically the 20 examples of journey maps with your comments."



"Thank you. I'm really enjoying your content and will use it for our new product launch in Nigeria."



Meet Your Instructor

Jennifer Clinehens, MS/MBA

After years creating science-powered customer experiences in ad agencies, client-side, and startup roles, I've developed a unique approach to customer experience that leverages Behavioral Science and psychology. 

In my career, I've been lucky enough to work with some of world's best brands, like:

But the thing I'm proudest of is founding Choice Hacking and building a global community of creative business people that want to learn more about using psychology and behavioral science in their work.

I'm excited to take you on a journey to using behavioral science and psychology to create more effective, meaningful marketing - I can't wait to get started!

- Jen

Take a peek at the course content...

Here's what you'll get when you enroll in this course.

  1. 1
    Lesson 1: A simple framework for creating an effective journey map. In this lesson, we'll cover the fundamentals and introduce a simple framework for creating your map: What are Journey Maps? What customer and business problems do they solve? How are they constructed?
  2. 2
    Lesson 2: How to build a bulletproof business case. Get budget, get stakeholders on board, and get people excited about your journey map. 
  3. 3
    Lesson 3: How to create a (useful) persona. This misunderstood research tool gets us under the skin of our customers and create a journey map that makes an impact.
  4. 4
    Lesson 4: How to find and conduct research and data. This misunderstood research tool gets us under the skin of our customers and create a journey map that makes an impact.
  5. 5
    Lesson 5: Create your hypothesis map. This is where it all comes together - build a map, validate it with customers, and get it ready for prime time!
  6. 6
    NEW LESSON 6: How to apply behavioral science to your journey map. Want to bring together two powerful tools? Here's how.
  7. 7
    Lesson 7: How to make a difference with your journey map. Metrics, buy-in, persuasion, and more. This is the difference between a journey map that lives and one that gathers dust in an office drawer. 

30 Day Money Back Guarantee

You are fully protected by the Choice Hacking 30 Day Money Back Guarantee. If you enroll in the course, complete all of the quizzes, and if, for any reason, you are unsatisfied you can get a full refund anytime within 30 days after your purchase. 

- Jen 

Choice Hacking's resources are trusted by people at the world's biggest brands 

Logo Image Feb 2023

Is this course right for me?

If you want to learn the basics of journey mapping

Ready to learn how to go from zero to journey map in a matter of hours? Then this course is for you.

If you want to make sure your efforts aren't wasted

If you're not keen to spend thousands and dollars and hundreds of hours on journey maps that fail, then take this course.

If you want to make an impact with your map

Ready to change your customer experience for the better? Then take this course. 

You're ready to change customer or user behavior

Want to influence how your users and customers behave? Then you need to visualize their behaviors, goals, pain points, and potential solutions - a journey map is the perfect tool.

You want to know how your users and customers tick

When you're ready to step inside your customers heads and hearts, then it's time for a journey map.

You are a beginner or have used journey maps before

Even if you've used or built journey maps in the past, this course has critical information about the softer side of journey mapping - getting buy-in, working with cross-functional teams, and getting stakeholders cheering on your project!

The journey map is only the beginning.

Enroll in the course below and start learning right away. 

How to Create
Magnificent Journey Maps 2.0
Self-guided course + Live office hours
$250 USD
$200 USD
Save $50 until October 9th
🔒 The course will then close for enrollment until 2024.
  • Payment plan available
  • Lifetime access to the course and any updates
  • Access to exclusive live office hours
  • Personalized support and feedback
  • 7 actionable step-by-step video lessons
  • Easy-to-follow downloadables, cheatsheets, and more
  • Worksheets that take you through every step of the journey mapping process
  • 25+ examples and analysis of customer journey maps
  • 25+ examples and analysis of customer personas
  • FREE access to Uxpressia Pro journey mapping and persona creation software ($360 value)
  • Certificate of completion to show off your knowledge (certified via the blockchain)
  • Add your certificate on your LinkedIn profile with one click

A really well done course!

As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

Course: Getting to Yes

Erik L. // Owner and Director, REINVENTIS Innovation

Magnificently designed course!

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Course: How to Create Persuasive Experiences

Livyo Hazbay // Digital Analytics Expert at BSH

Examples and use cases bring concepts alive

"Very well prepared, bite-sized training full of examples and use cases to bring concepts alive.

Nice one for marketers at different level of knowledge on BeSci."

Course: Behavioral Science + Psychology 101 for Marketers

Bilge Balci // Global Consumer Business Insights & Analytics Lead, GSK

Practical applications of Behavioral Science

"Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience"

Course: How to Create Persuasive Experiences 

Elane Vrey // Creative Director, Standard Bank Group

"I'm loving it - there's so many examples and useful information. I like the pace too..."

Course: Creating Magnificent Journey Maps

Yasif // Marketing Customer Experience Manager

"Thank you. I'm really enjoying your content and will use it for our new product launch in Nigeria."

Course: Creating Magnificent Journey Maps

Michelle // Product Designer

This mini course was fantastic. 

"The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. 

Loved the course format and the bite size learning as well as the resources and templates."

Course:  Behavioral Science & Psychology 101 

Ryan D. // VP Organizational Learning and Development

Highly recommend it... [to] all Marketeers

"Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey...

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers."

Course: How to Create Persuasive Experiences

Muss Haq // Strategic Customer Insight Manager, TSB

On a mission to get 100M creative folks comfortable

applying psychology and behavioral science to their work.