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Digital Product Psychology Essentials

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Packed with real-world examples, this high-value workshop shares psychology-driven tactics and a tested strategy to design digital experiences built on what makes users tick.

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Unlock the psychology behind engaging and ethically habit-forming experiences

Discover a process for applying psychology & behavioral science to digital experience design in this actionable workshop. Perfect for startups, entrepreneurs, product managers, and UX designers interested in leveraging behavioral science and psychology to build engaging products.

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Image shows a digital course interface. On the left is a tablet displaying "Digital Product Psychology Essentials" by ChoiceHacking with a logo of a brain. On the right is a laptop screen with the text "How can we build on the 'normal' design process?" above three yellow boxes labeled "Define," "Design," and "Deploy.

Join 1000+ delighted learners who ❤️ our courses and workshops

Don't just listen to us - our learners are amazing folks that work at startups, scale-ups, and big brands around the globe. People at brands like Google, Meta, LinkedIn, Fidelity Investments, Santander, Lowes, and more trust Choice Hacking Academy to help them level-up their skills.

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK

Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Brett C.Founder, Opedndoor Marketing

Now to find some clients to implement this on! Just received my latest certification on “Behavioral Science and Psychology for Marketers.” Some great insights into why we do what we do (note: humans aren’t as logical as we would like to think).

Ryan D.VP Organizational Learning & Development

This course was fantastic. “The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. Love the course format and the bite-sized learning as well as the resources and templates.”

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK

Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Muss H.

Highly recommend it… [to] all Marketeers

“Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey…

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.”

Livyo H.Digital Analytics Expert at BSH

Magnificently designed course! 

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Elane V.Creative Director, Standard Bank Group

Practical applications of Behavioral Science “Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience”

Erik L.

A really well done course!

As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

Here’s what you get when you sign up:

Your success is our success. That's why every course and workshop is designed for busy professionals—people who, like us, need to learn and apply these lessons in the real world with real brands, fast.
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3 Things You MUST Know About How Users Think & Behave
If you don't internalize these 3 surprising mental models, your product won't be engaging or interesting enough to keep users around for long.
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A Step-by-Step Process for Enhancing Existing Digital Products
This section will walk you through a simple process for integrating behavioral science, psychology models, and neuroscience-based predictive AI tools.
A laptop displays a four-step design process with the sequence: Discover, Define, Design, and Deploy. Each step is represented in a separate yellow box on a white background. At the bottom right, there is a small logo for Choice Hacking.
A Simple 5-Step Process to Bake Psychology Into a New Digital Product
Before you release your digital product into the world, this process will ensure you design something engaging and rewarding that users will love and want to share.

And That’s Not All…

  • Step-by-step guidance

    All of our workshops are designed to be implemented: they're easy to understand and follow so you can apply what you learn right away.

  • Real-world examples & case studies

    Seeing these concepts come alive with real examples and case studies cements the knowledge and sparks your imagination.

  • Expert tools & frameworks that accelerate change 

    Every workshop is built on frameworks that are simple to sell-in to collegues and clients then implement in the real world.

  • Lifetime access so you can reference what you learned

    When you purchase a Choice Hacking course, certification, or workshop, you get access forever (and that includes all course updates and additional resources I add).

  • Guru-free instruction that is practical and valuable

    Every course, workshop, and certification has been developed by experienced and respected industry experts who hold advanced degrees in their field.

  • Pro Members: Live Office Hours, Workshops and Masterminds

    Pro Members get access to every course, workshop, and certification program on the platform as well as weekly live Office Hours, Workshops, and Mastermind guest calls.

This workshop is led by Jen Clinehens, MS/MBA

After years of creating psychology-powered marketing and customer experiences, I've developed a unique (and effective) approach that leverages Behavioral Science, psychology, neuromarketing and more.

In my career, I've been lucky enough to work with some of the world's best brands, like:

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But the thing I'm the proudest of is founding Choice Hacking and building a global community of creative business people that want to learn more about using marketing psychology and behavioral science in their work.

I hope you join us 😃

-Jen

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  • Instant lifetime access
  • 1000s of hours of research and testing, distilled into an actionable workshop
  • Research-backed strategies to help you create digital products users can't get enough of (and love to share with their family and friends)
  • Real world use cases and examples
  • Simple 5-step process for baking psychological insight Into a new digital product
  • A pragmatic framework for enhancing existing digital products

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