In this lesson, we introduce the concept of scarcity marketing. And very importantly: we look at some examples of how not to do it and the principles for doing it right. Scarcity marketing is tricky in this regard. If you do it right, it’s incredibly powerful. But if you do it wrong, it can cost you dearly and damage your reputation.
retail pop
Unity: Bonobos
December 10, 2020Checklist of commonalities: In this email, fashion brand Bonobos uses a checklist that customers can mentally complete. The subtle message…Peak-end Rule: Chickfila
December 7, 2020Certifications: Showing certifications and verifications from trusted outside entities is a great way to convince customers they can trust your brand.…Social Proof: Casper Mattresses
November 29, 2020Certifications: Showing certifications and verifications from trusted outside entities is a great way to convince customers they can trust your brand.…