Inside Your Buyer's Brain:
6 Psychological Mental Models
That Can 2x Sales & Profit
A step-by-step video course that helps you turn invisible buying behavior into measurable growth
(in just a few hours).
Make Customers Say “It’s Like You Read My Mind”
This step-by-step video course gives you the 6 most powerful Mental Models to help you understand the lens through which your buyers see the world - so you can get on the path to create 2x more effective marketing, sales, and profit.
❌ Stop tweaking tactics that have no basis in how buyers actually think and behave.
✅ Start using psychological frameworks that shape how your buyers see the world.
IntroducingInside Your Buyer's Brain:
Inside Your Buyer's Brain:
6 Psychological Mental Models
That Can 2x Sales & Profit
We've all been there...
You've got a great product or offer...
But sales aren’t where they should be, because your marketing just isn't clicking with buyers.
Most marketing advice makes this inevitable because it focuses on tactics: channels, ads, funnels, and content.
But we actually need to take a step back and examine the psychological drivers at play, because conversion starts in your buyer’s brain…
In this course, we’ll bridge the gap between your offers and how your buyers actually think, feel, and see the world – their Mental Models.
You’ll discover 6 timeless psychological principles that reveal:
- Why people aren’t buying (even when your product or offer is strong)
- How to create marketing and content messages that emotionally connect
- What to tweak in your marketing to create more sales with less effort
And your buyers will go from this...
To this:
Join 1000+ delighted learners who ❤️ our courses
Don't just listen to us - our learners are amazing folks that work at startups, scale-ups, and big brands around the globe. People at brands like Google, Meta, LinkedIn, Fidelity Investments, Santander, Lowes, and more trust Choice Hacking Academy to help them level-up their skills.
Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSKExamples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”
Brett C.Founder, Opedndoor MarketingNow to find some clients to implement this on! Just received my latest certification on “Behavioral Science and Psychology for Marketers.” Some great insights into why we do what we do (note: humans aren’t as logical as we would like to think).
Ryan D.VP Organizational Learning & DevelopmentThis course was fantastic. “The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. Love the course format and the bite-sized learning as well as the resources and templates.”
Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSKExamples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”
Muss H.Highly recommend it… [to] all Marketeers
“Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey…
I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.”
Livyo H.Digital Analytics Expert at BSHMagnificently designed course!
Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.
Elane V.Creative Director, Standard Bank GroupPractical applications of Behavioral Science “Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.
#behaviouraleconomics #behavioralscience”
Erik L.A really well done course!
As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.
Here’s what you get when you sign up:
Your success is our success. That's why every course is designed with busy professionals in mind. People who, like us, need to learn and apply these lessons in the real world with real businesses, fast.
Step-by-Step Video Lessons
I've broken down topics into bite-sized videos that take you step-by-step through each concept, making it easy to learn and feel like you're making progress.
Course Certificate
Once you finish your course, you'll get a certificate to show off your accomplishments. Add it to your resume, CV, or LinkedIn profile (with just one click).
Free eBook When You Enroll
50 Real-World Examples of Behavioral Science & Psychology in Action: This eBook has 50 examples of how brands like Peloton, Netflix, and more apply the material we cover in the course.
And that’s not all…
Step-by-step video lessons
All courses are easy to understand and follow so it's simple to apply what you learn - right away.
Real-world examples & case studies
Seeing these concepts come alive with real examples and case studies cements the knowledge and sparks your imagination.
Expert tools & frameworks that accelerate change
Every course includes battle-tested frameworks, worksheets, cheat sheets, shortcuts, and tools.
30-day money-back guarantee
When you purchase a Choice Hacking course, you're protected by our 30-day money-back guarantee. Simply finish every quiz in the course and if you aren't satisfied, you'll get your money back.
Course Completion Certificate available
Every course offers a completion certificate that you can print out, share, or add to your resume.
Lifetime access so you can reference what you learned
When you purchase a Choice Hacking course, certification, or workshop, you get access forever (and that includes all course updates and additional resources I add).
Guru-free instruction that is practical and valuable
Every course, workshop, and certification has been developed by experienced and respected industry experts who hold advanced degrees in their field.
You are fully protected by the Choice Hacking 30 Day Money-Back Guarantee
If you enroll in the course, complete all of the quizzes, and you are unsatisfied, don't worry. You can get a full refund within 30 days after your purchase.
Course Syllabus
Here's exactly what we'll cover in this course:
Part 1: Mental Models 101
Discover what Mental Models are, how they work, and how we can use them to grow our sales and profit with more effective marketing.
Part 2: The 6 Critical Mental Models
We’ll introduce the 6 Mental Models you need to grow your sales, revenue, and profit – illustrated with clear examples from multiple industries so you can see them at work in the real world.
Part 3: How to Spot and Fix Mental Models
I’ll give you a checklist and a process for how to quickly spot Mental Models at work in your, or your clients’, business so you can make quick fixes that start to improve your sales and/or lead flow, and make your marketing 2x more effective.
Part 4: How to use Mental Models to 2x Marketing Effectiveness (so sales and profit can 2x, too)
I’ll share my framework for researching and testing marketing that speaks directly to these hidden Mental Models so you can start searching for them in your own business right away. I’ll also share my step-by-step approach for realigning offers, pricing, positioning, and strategy once these Mental Models are identified, so it’s easy for you to capture hidden demand in the market.
This course is led by Jen Clinehens, MS/MBA
After years of creating psychology-powered marketing and customer experiences, I've developed a unique (and effective) approach that leverages Behavioral Science, psychology, neuromarketing and more.
In my career, I've been lucky enough to work with some of the world's best brands, like:
But the thing I'm the proudest of is founding Choice Hacking and building a global community of creative business people who want to learn more about using marketing psychology and behavioral science in their work.
I hope you join us 😃
-Jen
The Choice Hacking
Learning Approach
With 20+ years of training and teaching experience, I’ve developed an instruction approach that uses interactivity, engaging course materials, and self-reflection. Every Choice Hacking course is built on this three-pillar model:
Trusted by people from brands like
Is this course right for you?
This course isn't a perfect fit for everyone. If you want to know if this course is a good fit for you, then consider the following:
This course is not a good fit if...
- You believe that Marketing Psychology & Behavioral Science are a “silver bullet” that will instantly solve all your problems. Even though these principles are a leg up, your results may vary depending on your market, customer base, industry, and execution.
- You want to learn these principles to manipulate your customers into doing something they don’t actually want to do, or that isn’t in their best interests.
This course is a good fit if...
- You’re a marketer, consultant, or business owner who wants your messaging, pricing, and positioning to work for you… not against you.
- You’re tired of surface-level content and want deeper insights to make your marketing more effective (and profitable).
- You want a practical framework for uncovering the hidden beliefs, mental shortcuts, and subconscious biases driving your buyers’ behavior, so you can build offers and marketing that connect with your buyers’ brains.
FAQs
Frequently Asked Questions about this course:
Who is this course designed for?
I created this course for business owners, solo consultants, coaches and marketers. It’s a good fit for product or service entrepreneurs, marketing managers, customer insights specialists, designers, strategists, and copywriters.
If you’re someone who wants to better understand your buyers so you can 2x your marketing effectiveness, this course is for you.
Will I be able to ask questions?
Yes!
Every course allows you direct access to email your instructor with any questions that you might have.
Does this course included one-on-one time with the instructor?
No – individual courses do not include coaching or consulting time, but I’m happy to answer any and all questions via email.
If you join the Pro Membership, you will get access to live weekly Office Hours, Masterminds, and Workshops.
What is your refund policy?
All courses include a 30-day money back guarantee – but I ask that you complete – and pass – all the quizzes before deciding if the course if for you. To learn more about our refund policy, click here.
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YasifeMarketing Customer Experience Manager“I’m loving it – there’s so many examples and useful information. I like the pace too – one module a week is perfect.”
DimitriosContent Marketer“Amazing as all the courses, Jen! AMAZING ⭐⭐⭐⭐⭐”
Dickon K.Co-founder, Marketer, UX Designer“This course was very helpful. I will be rewatching many different sections. Thank you!”
George B.“Loved it! The case studies were really useful and each lesson is broken down into manageable, insightful chunks. I’ll be taking up another course soon for sure :)”
Julien B.Partner, Head of Strategy“Loved it. It was clear and simple. The format is surprisingly effective…easy to understand and to remember.”
GregConsultant“I think the content was great! It was also organized well. I like that you can download the slides and how you created worksheets. You have done a good job of creating valuable content, keep up the good work.”
Laurin G.“Thank you for explaining in detail how important marketing is for your own business. I learned a lot as all of this was new information to me. I will be going through this course again to pick up more info I might have missed the first time around. Thank you again!”
Chandi K.“[The course was] simple, clear and backed by evidence. Love it.”
Philip Z.Head of User ExperienceExcellent content. It’s also great to have quotes to share with stakeholders :). Tight, well presented and worth the time.
Elane V.Creative DirectorPractical applications of Behavioral Science
“Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.
#behaviouraleconomics #behavioralscience”
Ryan D. VP Organizational Learning and DevelopmentThis course was fantastic.
“The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.
Loved the course format and the bite size learning as well as the resources and templates.”
Erik L.Owner and DirectorAs a participant you get a new, inspiring and positive view of how customers really think and act.
Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.
LaurinMarketer“I learned a lot as all of this was new information to me. I will be going through this course again to pick up more info I might have missed the first time around.
Thank you again!”
Muss H.Strategic Customer Insight Manager“Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey…
I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.”
Bilge B.Global Consumer Business Insights & AnalyticsExamples and use cases bring concepts alive
“Very well prepared, bite-sized training full of examples and use cases to bring concepts alive.
Nice one for marketers at different level of knowledge on BeSci.”