This video workshop will help you understand the science behind emotion and how brands can harness it to get customers engaged.

Unlock the "X-factor" that drives engagement, persuasion, and inspiration

This high-value workshop is packed with real world examples and psychology-driven tactics to create amazing marketing and customer experiences with the power of emotion.

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Why you can't afford to ignore emotion in marketing:

Emotion isn’t a meaningless marketing buzzword. Research* has found, time and time again, that positive emotional experiences drive business results:

92% of customers are more likely to stay loyal to a brand with which they hold a positive emotional association
88% of customers are more likely to spend more with brands they feel positively about
91% of customers are willing to advocate for businesses with which they associate positive emotions

If that isn’t enough to convince you, customer experience research firm Forrester found that how customers feel about a brand has 1.5x more impact on business outcomes than how they think about it.

In other words, emotions are like superglue for brands. They:

Grab people’s attention
Make your brand more memorable
Increase the odds customers will buy when it’s time
But most importantly, emotion can help us create meaningful relationships with customers – not just transactional ones.

*Deloitte Digital, Exploring the value of emotion-driven engagement

Join 1000+ delighted learners who ❤️ our courses and workshops

Don't just listen to us - our learners are amazing folks that work at startups, scale-ups, and big brands around the globe. People at brands like Google, Meta, LinkedIn, Fidelity Investments, Santander, Lowes, and more trust Choice Hacking Academy to help them level-up their skills.

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK
Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Brett C.Founder, Opedndoor Marketing
Now to find some clients to implement this on! Just received my latest certification on “Behavioral Science and Psychology for Marketers.” Some great insights into why we do what we do (note: humans aren’t as logical as we would like to think).

Ryan D.VP Organizational Learning & Development
This course was fantastic. “The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. Love the course format and the bite-sized learning as well as the resources and templates.”

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK
Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Muss H.
Highly recommend it… [to] all Marketeers

“Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey…

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.”

Livyo H.Digital Analytics Expert at BSH
Magnificently designed course!

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Elane V.Creative Director, Standard Bank Group
Practical applications of Behavioral Science “Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience”

Erik L.
A really well done course!

As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

Here’s what you get when you sign up:

Your success is our success. That's why every course and workshop is designed with busy professionals in mind—people who, like us, need to learn and apply these lessons in the real world with real brands, fast.

Why emotion drives sales, brand preference, and willingness to recommend

How emotion can make your product buyers' #1 choice - every time

Understand what your customers are feeling now and create a more positive emotional experience

And that’s not all…

Step-by-step guidance
All of our workshops are designed to be implemented: they're easy to understand and follow so you can apply what you learn right away.
Real-world examples & case studies
Seeing these concepts come alive with real examples and case studies cements the knowledge and sparks imagination.
Expert tools & frameworks that accelerate change
Every workshop is built on frameworks that are simple to sell-in to collegues and clients then implement in the real world.

Lifetime access so you can reference what you learned
When you purchase a Choice Hacking course, certification, or workshop, you get access forever (and that includes all course updates and additional resources I add).
Guru-free instruction that is practical and valuable
Every course, workshop, and certification has been developed by experienced and respected industry experts who hold advanced degrees in their field.
Pro Members: Live Office Hours, Workshops and Masterminds
Pro Members get access to every course, workshop, and certification program on the platform as well as weekly live Office Hours, Workshops, and Mastermind guest calls.

This workshop is led by Jen Clinehens, MS/MBA

After years of creating psychology-powered marketing and customer experiences, I've developed a unique (and effective) approach that leverages Behavioral Science, psychology, neuromarketing and more.

In my career, I've been lucky enough to work with some of the world's best brands, like:

But the thing I'm the proudest of is founding Choice Hacking and building a global community of creative business people that want to learn more about using marketing psychology and behavioral science in their work.

I hope you join us 😃

-Jen

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