Marketing courses that upgrade your skills,
so you can stand out from the crowd.
Being a marketer in 2023 can feel overwhelming.
But Choice Hacking Academy helps you understand the most important - and bankable - marketing skills with practical, evidence-based courses rooted in the science of human behavior.
What you get with each course
Step-by-Step Video Lessons
All courses are easy to understand and follow so it's easy to apply what you learn right away.
100's of Real-World Examples
Seeing psychology and behavioral science at work in real brands helps cement the concepts and spark your imagination.
Tools & Frameworks
Every course includes battle-tested frameworks, worksheets, cheatsheets, and tools.
Blockchain-Verified
Course Certificates
Course completion certificates that you can print out, share, or add to LinkedIn with one click.
Lifetime Access
When you purchase a Choice Hacking resource, you get access forever (and that includes all course updates and new resources).
Live Support & Office Hours
Never feel left behind again with our live support - regular virtual office hours ensure you get all your questions answered.
Customers served!
975 'sof marketers have leveled up with our resources
Customers served!
975from countries
Welcome!
Hi, I'm Jen Clinehens, the founder of Choice Hacking and Choice Hacking Academy.
I started Choice Hacking because I've seen first-hand how behavioral science, psychology, and AI have the power to create effective, engaging, and meaningful customer experiences.
After years spent creating products and customer experiences for global brands like AT&T, McDonalds, Adidas, and Starbucks, I've seen this combination of art and science supercharge creative work and deliver engaging and meaningful experiences across the customer journey.
I'm confident these tools can help level-up your work (and your resume).
I hope you join us.
-Jen
We've helped people from brands like...
The people who know
the customer best, win.
Choice Hacking Academy courses help you see the world through your customers' eyes.
What people love about our courses
A really well done course!
As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.
Course: Getting to Yes
Erik L. // Owner and Director, REINVENTIS Innovation
Magnificently designed course!
Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.
Course: How to Create Persuasive Experiences
Livyo Hazbay // Digital Analytics Expert at BSH
Examples and use cases bring concepts alive
"Very well prepared, bite-sized training full of examples and use cases to bring concepts alive.
Nice one for marketers at different level of knowledge on BeSci."
Course: Behavioral Science + Psychology 101 for Marketers
Bilge Balci // Global Consumer Business Insights & Analytics Lead, GSK
Practical applications of Behavioral Science
"Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.
#behaviouraleconomics #behavioralscience"
Course: How to Create Persuasive Experiences
Elane Vrey // Creative Director, Standard Bank Group
"I'm loving it - there's so many examples and useful information. I like the pace too..."
Course: Creating Magnificent Journey Maps
Yasif // Marketing Customer Experience Manager
"Thank you. I'm really enjoying your content and will use it for our new product launch in Nigeria."
Course: Creating Magnificent Journey Maps
Michelle // Product Designer
This mini course was fantastic.
"The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members.
Loved the course format and the bite size learning as well as the resources and templates."
Course: Behavioral Science & Psychology 101
Ryan D. // VP Organizational Learning and Development
Highly recommend it... [to] all Marketeers
"Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey...
I highly recommend it to all especially to all #cx enthusiasts and all Marketeers."
Course: How to Create Persuasive Experiences
Muss Haq // Strategic Customer Insight Manager, TSB
Find your perfect course
How to Create
Customer Journey Maps
Learn how to create a customer journey map that improves your marketing and customer experiences (and doesn't just sit in a drawer).
Behavioral Science & Psychology 101
for Marketers
Learn the basics of applied behavioral science and psychology to create more effective marketing.
Create More Persuasive Presentations with Behavioral Science & AI
Turn your presentation from a snooze-fest info-dump into a riveting, persuasive, and engaging experience.
You can only sign up for this course if you become
a Choice Hacking Pro Unlimited Member
or
you can join the waitlist for this course
to be notified when it opens again.
Find & Win More Clients
(with Science)
Learn how to find more clients when you use the power of behavioral science and psychology to your sales process.
Persuasive Marketing Messages
Learn the seven foundational principles of persuasion and how to apply them to sales and marketing communications.
You can only sign up for this course if you become
a Choice Hacking Pro Unlimited Member
or
you can join the waitlist for this course
to be notified when it opens again.
How to Create Persuasive Experiences
Learn how to drive sales across the customer journey with more persuasive marketing communications.
You can only sign up for this course if you become
a Choice Hacking Pro Unlimited Member
or
you can join the waitlist for this course
to be notified when it opens again.
Upgrade your marketing skills with courses rooted in the science of human psychology & behavior.
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