Master the art & science of marketing

Built by experts (not by gurus), Choice Hacking Academy provides courses, workshops, and certifications to help you master marketing built on the science of what makes buyers tick - psychology, neuroscience, and behavioral science.

Whether you're an entrepreneur looking to grow your business or a marketer who wants to master in-demand skills, Choice Hacking Academy makes world-leading marketing experts available to everyone with fascinating (but pragmatic) certificate courses.

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150k+

Brilliant entrepreneurs and marketers who've grown their business, knowledge, and careers with Choice Hacking's free and paid resources.

180+

Countries represented

Welcome, nice to meet you 👋

Hello! 👋 I'm Jen Clinehens (MS, MBA), founder and Managing Director of Choice Hacking.

Choice Hacking Academy is the education arm of Choice Hacking Ltd. We create educational content while providing coaching and consulting services to businesses that want to grow by learning what makes their buyers tick.

You can learn more about myself and Choice Hacking by checking out our free resources:

We work with brands of all sizes, from startups getting ready to launch to scale-ups that need guidance on their next steps to Fortune 500 brands like McDonald's, T-Mobile, and Starbucks.

Choice Hacking Academy offers a variety of training formats to help grow your skills: self-directed video courses, workshops, the all-access lifetime Pro Membership, and team training.

I hope you join us 😊

-Jen

900+

Delighted global learners

Courses & workshops available

85+

Hours of lessons
available

What learners ❤️ about
Choice Hacking Academy

Don't just listen to us - our learners are amazing folks who work at startups, scale-ups, and big brands around the globe. People at brands like Google, Meta, LinkedIn, Fidelity Investments, Santander, Lowes, and more trust Choice Hacking Academy to help them level up their skills.

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK
Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Brett C.Founder, Opedndoor Marketing
Now to find some clients to implement this on! Just received my latest certification on “Behavioral Science and Psychology for Marketers.” Some great insights into why we do what we do (note: humans aren’t as logical as we would like to think).

Ryan D.VP Organizational Learning & Development
This course was fantastic. “The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. Love the course format and the bite-sized learning as well as the resources and templates.”

Bilge B.Global Consumer Behavior Insights & Business Analytics Lead, GSK
Examples and use cases bring courses alive! “Very well prepared, bite-sized training full of examples and case studies to bring concepts alive. Nice one for marketers at different levels of knowledge on BeSci.”

Muss H.Strategic Customer Insight Manager
Highly recommend it… [to] all Marketeers

“Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey…

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers.”

Livyo H.Digital Analytics Expert at BSH
Magnificently designed course!

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Elane V.Creative Director, Standard Bank Group
Practical applications of Behavioral Science “Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience”

Erik L.Owner and Director, REINVENTIS Innovation
A really well done course!

As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

Here's what you get in every course

Step-by-step video lessons
All courses are easy to understand and follow, so it's easy to apply what you learn right away.
At least 50 real-world examples & case studies
Seeing these concepts come alive with real examples and case studies cements the knowledge and sparks your imagination.
Expert tools & frameworks that accelerate change
Every course includes battle-tested frameworks, worksheets, cheat sheets, shortcuts, and tools.
30-day money-back guarantee
When you purchase a Choice Hacking course, you're protected by our 30-day money-back guarantee. Simply finish every quiz in the course, and if you aren't satisfied, you'll get your money back (no questions asked).

Certified courses you can add to LinkedIn with one click
Every course offers a completion certificate that you can print out, share, or add to your LinkedIn and CV.
Lifetime access so you can reference what you learned
When you purchase a Choice Hacking course, certification, or workshop, you get access forever (including all course updates and additional resources I add in the future).
Guru-free instruction that is practical and valuable
Respected industry experts with advanced degrees and decades of experience develop every course, workshop, and certification.
Pro Members Only: Weekly live events like Office Hours, Workshops, and Masterminds
Pro Members get access to every course, workshop, and certification program on the platform PLUS weekly live meetings, workshops, and discussions (valued at $10k+ a year).

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