Learn what makes buyers tick.

Being a marketer in 2024 can feel overwhelming. 

But Choice Hacking Academy helps you understand the most important - and bankable - marketing skills with practical, evidence-based courses rooted in the science of human behavior.

 What you get with each course 

Step-by-Step Video Lessons

All courses are easy to understand and follow so it's easy to apply what you learn right away. 

100's of Real-World Examples

Seeing psychology and behavioral science at work in real brands helps cement the concepts and spark your imagination. 

Tools & Frameworks

Every course includes battle-tested frameworks, worksheets, cheatsheets, and tools. 

Course Certificates

Course completion certificates that you can print out, share, or add to LinkedIn with one click.

Lifetime Access

When you purchase a Choice Hacking resource, you get access forever (and that includes all course updates and new resources).

Live Support & Office Hours

Never feel left behind again with our live support - regular virtual office hours ensure you get all your questions answered.

Customers served!

975 's

of marketers have leveled up with our resources

Customers served!


from countries


Hi, I'm Jen Clinehens, the founder of Choice Hacking and Choice Hacking Academy. 

I started Choice Hacking because I've seen first-hand how behavioral science, psychology, and AI have the power to create effective, engaging, and meaningful customer experiences. 

After years spent creating products and customer experiences for global brands like AT&T, McDonalds, Adidas, and Starbucks, I've seen this combination of art and science supercharge creative work and deliver engaging and meaningful experiences across the customer journey.

I'm confident these tools can help level-up your work (and your resume).

I hope you join us. 


We've helped people from brands like...

Logo Image Feb 2023

The people who know 

the customer best, win. 

Choice Hacking Academy courses help you see the world through your customers' eyes.

What people love about our courses

A really well done course!

As a participant you get a new, inspiring and positive view of how customers really think and act. Suitable for anyone who wants to reinvent or redesign new products, services or entire business models that really convince customers and encourage them to buy.

Course: Getting to Yes

Erik L. // Owner and Director, REINVENTIS Innovation

Magnificently designed course!

Thank you Choice Hacking and Jennifer Clinehens for this magnificently designed course on behavioral science and its practical applications.

Course: How to Create Persuasive Experiences

Livyo Hazbay // Digital Analytics Expert at BSH

Examples and use cases bring concepts alive

"Very well prepared, bite-sized training full of examples and use cases to bring concepts alive.

Nice one for marketers at different level of knowledge on BeSci."

Course: Behavioral Science + Psychology 101 for Marketers

Bilge Balci // Global Consumer Business Insights & Analytics Lead, GSK

Practical applications of Behavioral Science

"Would really recommend [this course] for anyone looking for practical application of BeSci in digital customer journeys.

#behaviouraleconomics #behavioralscience"

Course: How to Create Persuasive Experiences 

Elane Vrey // Creative Director, Standard Bank Group

"I learned a lot as all of this was new information to me. I will be going through this course again to pick up more info I might have missed the first time around. 

Thank you again!"

Course: Behavioral Science & Psychology 101

Laurin // Marketer

"Thank you. I'm really enjoying your content and will use it for our new product launch in Nigeria."

Course: Creating Magnificent Journey Maps

Michelle // Product Designer

This course was fantastic. 

"The key principles discussed are not only for marketing, but also to the world of Organizational Development and how to activate and engage team members. 

Loved the course format and the bite size learning as well as the resources and templates."

Course:  Behavioral Science & Psychology 101 

Ryan D. // VP Organizational Learning and Development

Highly recommend it... [to] all Marketeers

"Finally, I decided to join this course and I have learnt so much on behaviour science affects and practical applications across the Customer Journey...

I highly recommend it to all especially to all #cx enthusiasts and all Marketeers."

Course: How to Create Persuasive Experiences

Muss Haq // Strategic Customer Insight Manager, TSB

Find the course

that's perfect for you

How to Create Magnificent

Customer Journey Maps 3.0

Learn how to create a customer journey map that improves your marketing and customer experiences (and doesn't just sit in a drawer). 

BeSci 101 Logo

Behavioral Science & Psychology 101 

for Marketers

Learn the basics of applied behavioral science and psychology to create more effective marketing.

Create More Persuasive Presentations

with Behavioral Science & AI

Turn your presentation from a snooze-fest info-dump into a riveting, persuasive, and engaging experience.

How to Create

Persuasive Experiences

Learn how to drive sales across the customer journey with more persuasive marketing communications.

Find & Win More Clients

(with Science)

Learn how to find more clients when you use the power of behavioral science and psychology to your sales process.

Persuasive Marketing Messages

Learn the seven foundational principles of persuasion and how to apply them to sales and marketing communications.

Skill Session: The Psychology of High-Converting Landing Pages

Learn how to create a landing page that converts from 2x - 5x higher than industry average with science, not guesswork.

Skill Session: How to Drive

Customer Engagement with EMOTION

Learn the foundations of an emotionally engaging experience that gets customers to remember, enjoy, and buy.

Skill Session: Digital Product Psychology Essentials

Discover a process for applying psychology & behavioral science to digital experience design in this 60-minute workshop. 

Learn what makes buyers tick.  

🚀 Learn marketing psychology in <5 minutes a week with my FREE newsletter 👇

Click here to join  founder Jen Clinehens for a free 60-minute workshop June 21, 2024 at 12:00 PM EST (replays will be shared).